Set of micro-network June 6 reported today, Honor mobile phone in the launch of new product launch, announced the introduction of the new flagship series of Glory play, Glory 9i, as well as the ' scary technology ' GPU Turbo. Yu, the CEO of Huawei Consumer Business, said the total shipments of Huawei and honor handsets are expected to reach 200 million this year, hitting the world's second Apple.
Graphics acceleration ' big kill ' performance improvement 60% The focus of the conference was the ' scary technology ' announced by Huawei's consumer business CEO Yu on Weibo.
According to Yu in the field, this is called ' GPU Turbo ' graphics acceleration technology, through the software and hardware synergy, so that the application layer, emui and hardware layer of the combination, in a significant increase in graphics processing amplitude efficiency (60%), also can significantly reduce energy consumption (30% lower). Currently popular game Kings Glory, Wilderness action and other mobile games can achieve full frame operation.
At the conference scene, the glory of the Millet 8, the IPhone X and a professional game mobile phone in the performance of the game is compared, real-time data display, from power consumption, image fluctuations, and so on, the first load of ' GPU Turbo ' Glory play mobile phone performance is better than the other three mobile phones. The Glory Play series is a new series of categories following the Glory series, the Glory V series. Glory V Series positioning ' science and technology pioneer ', will combine the most advanced technology, is the pioneer of technological innovation. Glory V Series positioning ' technology tide products ', will fashion aesthetics, process design, such as combining to create popular symbols.
And the launch of the Glory Play series, then positioning ' technology cool playing ', the main young people favorite games, entertainment functions. Glory play mobile phone with a full 6.3-inch view screen, screen accounted for up to 89%, and support can be hidden bangs.
At the same time, the Glory play using integrated metal fuselage, delicate touch, there are magic Night black, Aurora Blue, Nebula Violet three kinds of standard color matching, in addition to the Magic Night Black Cool game version and Mei Yan Red Cool play version of two unique color. The Glory play is equipped with Kirin 970 processor, battery capacity 3750mAh. 1600W pixel front lens, back lens 1600W pixel +200w pixel ai double camera combination.
Support portrait shooting, stereo beauty, facial features recognition, 3D portrait light efficiency, etc. Glory play has 4GB+64GB standard version, 6GB+64GB High, two versions of the price is 1999 Yuan and 2399 yuan respectively. Total Magic Night Black, Aurora Blue and 2018 trend color-Nebula violet total three colors.
Another flame red cool play version, Magic Night Black cool play version, will be limited to sale in July.
press conference, the Glory also launched a Thousand machine glory 9i, equipped with 5.84-inch screen, 16 million pixel front lens, color matching in addition to the classic Night black, Charm Sea blue, and Jasper Green and dream purple, price 1399 yuan.
Glory President et said, ' GPU Turbo ' will be used in the future of the series of Huawei and honor brand mobile phones, users who have bought mobile phones can also upgrade the technology in a free way, for the price of the low-end models at the millennium, this will again enhance the price of Huawei and the glory of the mobile phone.
Impact 200 million shipments target challenge Apple In recent years, Huawei's dual-brand strategy to achieve rapid and robust development. 2017 smartphone shipments reached 153 million, 7-year sales growth of 51 times times.
Huawei has been leading the Chinese market for two consecutive years in the Chinese market, and the glory of positioning the Internet brand has also stabilized the throne of China's first brand of Internet handsets and has opened the process of internationalization this year.
Last year, Huawei, the honor handset, occupies 23% of the Chinese market, with recent data reaching 28%, he believes will surpass 30% this year, according to Yu.
Especially in recent years, Huawei and the glory of mobile phone brand recommendation has been ranked first, indicating consumer confidence in the brand and recognition, and four consecutive years after the second brand after-sales satisfaction ranked first, also explained the quality of Huawei mobile phones.
Yu that Huawei's mobile phone success stems from the constant pursuit of innovation technology, over the past decade, Huawei has spent nearly 400 billion of research and development funds, last year, Huawei Research and development investment of 10.4 billion euros, accounting for the overall revenue of 14.9%. At present, Huawei's overall handset sales have stabilized the world's top three.
Yu said earlier this year did not set 200 million shipments of targets, but at the scene today, Yu said that this year, Huawei mobile phone shipments are expected to be close to 200 million, the goal is to launch a challenge to the second Apple. At present, mobile phone manufacturers in the price of about 2000 yuan fighting fierce. Industry personage points out, Glory play returns 1999 Yuan, reveal the glorious new strategic thinking behind. Glory play in the price section to fill the glory of the flagship in the 2000-Yuan price section of the competitiveness, so that the glory to meet the needs of subdivision, a comprehensive coverage of 2000-4000 yuan market, in the fierce market competition has a stronger competitive potential energy.