Apple strongly advocates the software strategy at WWDC 2018. It no longer emphasizes hardware products as it used to. Instead, it turns software into the protagonist of WWDC. Apple pays more attention to health and safety, privacy, augmented reality (AR), education, and enterprise. Software in the music and other fields. Apple emphasized that it is creating a framework that can run iOS apps on a Mac, highlighting Apple's future direction, and instead of writing supporting software on separate hardware, it is better to provide software and services that can run on any device. In the future, Apple is expected to obtain more profits from each iPhone user through services and subscriptions, etc. Instead of earning profits by selling high-priced hardware products. As users have begun to tend to hold hardware equipment for a longer period of time Instead of replacing every 2 to 3 years, Apple's software and services business revenues are showing year-on-year growth. Take Mac products as an example, the importance of acquiring new devices has been reduced compared to expanding new features on existing devices. , Although some Mac products have not been updated for a long time, they can still get new features and connect to new devices.
