In terms of imaging, the Lenovo Z5 uses a rear 16-megapixel main camera, a wide aperture, a wide-angle aperture, an 8-megapixel camera, and a 8-megapixel camera, through cooperation with well-known artificial intelligence algorithm vendors such as Hongsoft and morpho. , Significant improvement in AI imaging.
From Lenovo's comparison of 6G+128G mainstream full-screen mobile phone prices, prices ranged from 3000-5000, and Lenovo Z5 turned out to directly raise the price to less than 2,000 yuan, and released 799 yuan K5 Note, 599 yuan over the same period. Lenovo A5 also undoubtedly left behind a blockbuster. While stirring up the industry structure, the competition of mobile phone manufacturers in the second half of this year will become increasingly fierce.
How far can the ZUK gene help Lenovo's mobile phone reborn?
In early May, Lenovo Group announced the merger of Lenovo's Personal Computer and Smart Device Business Group (PCSD) and Mobile Business Group (MBG), which will be categorized as the new Intelligent Device Business Group (IDG).
The new Smart Device Group will be led by Gianfranco Lanci, President and Chief Operating Officer of Lenovo Group. Liu Jun, Executive Vice President of Lenovo Group and President of China, will serve as the head of Intelligent Device Business Group in China and report to Gianfranco Lanci. Will serve as the agent of MBG China Business, reporting to Liu Jun.
Lenovo has encountered difficulties in the Chinese market in recent years. There are many factors, including the unsatisfactory integration after the acquisition of Motorola's business. The slowdown in the overall mobile phone market also includes the era of open market becoming mainstream, which previously relied heavily on operators' channels. Lenovo's mobile phone has not established the brand image of the audience, and has been frequently impacted by the Internet mobile phone brand.
Lenovo tried to make efforts, including streamlining the product line, adopting MOTO, Lenovo’s international and domestic dual brand operation strategy, but during this period, it was repeatedly shaken by the departure of senior executives such as Liu Jun and Chen Xudong.
In 2015, Lenovo created a magic factory, successfully incubating ZUK brand mobile phones and promoting younger and more crowded mobile phones. The ZUK brand is also one of the few Lenovo mobile phone brands that has gained market recognition in recent years and has cultivated a number of fans. But even so, in late 2016, Lenovo's business line adjustment ZUK brand cancellation, Chang Cheng was sent to Lenovo other business departments.
In 2017, Lenovo initiated the Chinese market to reinvent the revolution. After the success of internationalization, it will return to China and work hard. From the global output to the return to China, Lenovo can think that the importance of the Chinese market in recent years is not enough. Now, Lenovo tries to change this. A situation.
It seems to the industry that if there is no interruption before the adjustment, the ZUK mobile phone is likely to achieve a counterattack in the hands of the permanent process. This is the reason why the routine is today called 'go home feels so good' excited, this time around It is not the person responsible for an Internet brand, but stands at a higher level, leading Lenovo mobile phones to achieve change and breakthrough.
According to industry insiders, Lenovo's mobile phones are not lacking in technology, but are slow to respond to the market and user needs. This is also the reason why Lenovo proposes to realize the “customer-centric transformation of product center”. The Z5 sees that the ZUK brand gene is obvious. Lenovo tried to use this brand, which has the ability to accumulate market awareness, and has an Internet gene to bring hope for the rebirth of the Lenovo mobile phone.
As stated by Chang Cheng, the Lenovo Z5 is a product that pushes all the details to the extreme, including craftsmanship, performance, and price. In my opinion, the current strategy of Lenovo's mobile phones is to use ZUK's brand recognition and accumulate competitiveness. Cost-effective, cut a hole in the highly competitive Chinese mobile phone market and enter.
As the core equipment and important engine of future smart goods, mobile business Lenovo will certainly not give up, and with the association of Lenovo mobile phone associations to associate China, and product strategy point of view, Lenovo is ready to make a fresh start.
However, the challenges faced by Lenovo mobile phones are also great. Data reports previously released by the data agency Counterpoint show that in the first quarter of 2018, shipments of the Chinese smart phone market slowed down by 8% year-on-year and fell by 21% from the previous quarter. The mobile phone brand took away 82% of the market share. Lenovo's attempt to seize food in the Chinese market with strong rivals is difficult.
If we say that many Chinese mobile phone companies have been thinking about the development of the domestic market to feed the international market, and Lenovo's current situation, the international market is supporting the domestic business. Lenovo's mobile phones are currently making progress in Latin America and North America, with sales up 40% year-on-year. And 57%. From the perspective of global performance, it still has advantages, ranking among the top ten in the global mobile phone list. Among them, only Motorola's sales reached 40 million units, an increase of 58% compared to 2016.
Lenovo's rebirth has been proposed for many years, but this time, Lenovo's mobile phone seems to have made a lot of effort, from focusing on crafting products to the 'conscience premium product', to affordable price returns on customers' 'national mobile phone'. Currently, Lenovo walks in The right path.
Hope this time, Lenovo's mobile phone can go further. (Proofreading / Fan Rong) 5. Beginning with Yen value. Being loyal to talent, what do we expect from OPPO Find X?
(Set micro-net / text) 'Find7 really cried, bought in the last World Cup, this World Cup finally waited!' - Sina microblogging users @ Moji is also
After a lapse of four years, no one thought that the OPPO officially announced the return of the Find series on the day of Children's Day on June 1. Someone said that this is the most festive holiday gift for O-Powder.
An 'X' poster, 'I never left, I just gave myself a little more time to explore, to achieve. Find X let you, wait long!', then instant brush the author's circle of friends, almost the same The sigh of exasperation 'has finally come!', 'O powder's memory and beliefs have come!', 'a powerful weapon of ultimate power' ......
The author's circle of friends is based on science and technology, and digital reporters/editors are often overwhelming. A mere return to the poster can cause such a retouching. This is rare in the past. This is enough to see the influence of the OPPO Find series in the most discerning professional crowd.
Opening the OPPO official Weibo, the author was shocked. More than 5,000 comments, more than 3,000 forwarding, has told us that the 'Find' series has long surpassed a product category, he has become a belief in O powder:
'Hand-held find 7 real crying!! ! Finally waited!!! !' ——@ Zhao Banxian Paul
'For some students who don't understand the truth, the Find series is the true flagship series of OPPO. It has not been updated in four years. The last one was found7 in 2014. After that, there is no update of this series. So many people only have to charge. Two-hour conversation in five minutes' concept. This time oppo seems to be really enlarging.' - @ Xiaojing's classmate _Diggory
Maybe this is a 'Children's Day' gift for us? I suddenly heard a message of return. I have left school for a year and a period of 11 days. I am a little touched and a little excited. It’s like I’ve been looking for something I’ve lost for a long time. The child suddenly encountered a companion who had been with him for a long time. That kind of feeling can be experienced by everyone! Refueling oppo! Come on, myself! Refueling, Stranger! Willing to sail through thousands of sails, Return still juvenile' - @ Come on! Ayu classmate
There are more moving comments...
After seeing these comments, an OPPO employee sighed in a circle of friends and said, 'We had already anticipated the influence of the Find series. However, today's message content of O powder still exceeds our position on the Find series in the user group. Judgment. A sentence from the heart, moving words, as OPPO people we really feel the glory.
Beginning with Yen value, loyal to talent, we miss what the Find series misses.
To be honest, there is a new machine in the current week and week, and there is a flagship era. There is not much to say about a mobile phone that can cause this kind of hot debate. What is the magic of the OPPO Find series? After four years, it can still wake up users. Its good memories?
In the author's opinion, thanks to the five models of the previous Find series, they perfectly interpreted all the expectations of people at the time, including the appearance of perfection, the most practical frontier technology, and the ultimate user experience.
Looking back on history, as an OPPO Android smart phone made its debut, the Find X903 was launched on August 12, 2011. For users who were still accustomed to keyboard operation at that time, the X903 explored the full keyboard + touch screen dual interaction mode in the intelligent machine field, bringing the most extreme Experience.
Next, OPPO Find 3 boldly adopted a stainless steel and metal polished border technology, enhanced multimedia features, dual-core 1.5GHz processor, back-illuminated CMOS camera, etc., which to some extent laid the OPPO understanding of the direction of smart phones, such as Photographs, appearance material crafts and so on.
June 12, 2012, Beijing 798 Art Zone, OPPO Finder conference - 'Boldly tried', OPPO launched the 6.65mm global to thin mobile phone OPPO Finder, and combines powerful functions in a slim body. Starting from the Finder, ' Thinner's became the match point for smart phone design for the next few years, and OPPO has also maintained a leading edge.
Six months after the Finder was released, Find5, which represents OPPO's ultimate design and technology, was released. The machine's ultimate design and technology determine the position of the Find series in the user's mind. For example, the 5-inch 1080P high-definition large screen, 2.5D surface Curved design, etc. Find 5 also successfully won the IF Design Award, which is regarded as the 'Oscar of the design community'. In addition, it also has NFC function in technology, which was absolutely advanced at the time.
On March 19th, 2014, Beijing 798 Art Center, OPPO released the '4G all-round flagship' Find7. This mobile phone can be said to have assembled all the advantages of the previous Find series, and was completely upgraded on the basis of another basis. It was said that this was the OPPO history at the time. The pinnacle of the work.
Designed to have a breathing light consisting of a skyline, the facade is engraved with the aesthetics of Find 5's touch screen, and it is technically the first ultra-clear quality mode to take pictures. It is equipped with OPPO's completely independently developed and fastest globally safest VOOC flash. Charging technology once again led the industry. According to the data survey of the year, more than 30% of users have VOOC flash charge as the primary factor at the time of purchase.
What do we expect from Find X in the end?
In fact, this problem has already been answered in the inventory of previous Find series, that is, everyone needs extreme design, ultimate technology, and the ultimate experience in a mobile phone.
As Find X said in the poster, 'I never left, I just gave myself a little more time to explore, to realize', to gather ideas in Find X, maybe OPPO has been publishing top black technology in recent years. But one of the reasons has never been commercial. The author inventoryed several Find X series of possible black technology.
1.3D Structure Light
This is a technology that OPPO just announced last month. It is reported that OPPO's 3D structured light technology can achieve millimeter-level accuracy, the maximum recognition distance of 1 meter, can still be accurately identified in dark light, and has high-precision 3D points Cloud data.
In addition to the similar face unlocking capabilities of the iPhone X, the OPPO has also done a lot of extended development, including secure payment, 3D reconstruction, AR, and games to achieve breakthrough applications.
2. 5x optical zoom, periscope scheme
Photographing has always been the main function of OPPO. A year ago, OPPO launched a kind of 5x lossless zooming technology based on dual camera and periscope lens on MWC 2017.
Due to the difference in position between the two cameras, the screen information acquired during the shooting of the same focal point is not the same. It is impossible to directly superimpose the data sampled by the two cameras to “patch” a better one. Photo.
Even more noteworthy is that OPPO uses the optical image stabilization module in the periscope.
3. Super flash charge
'Charging for 5 minutes, 2 hours' call' makes VOOC Flash Charge the most successful technology for OPPO. Also on MWC 2016, OPPO has released Super Flash Technology. According to the demo at the time, VOOC flash charge will be 3000mAh. The phone is charged to 75%, which is almost 4 times that of normal 5V1A charging! This technology is also likely to be carried on Find X.
4. Design continuation and change
Nowadays, with the popularity of the full screen, the imagination space left for manufacturers to design mobile phones is getting smaller and smaller. Demand breakthrough and innovation have become the most troublesome thing for every manufacturer.
In fact, the Skyline Breathing Lights used by Find 7 are the tags of the Find series. This time from the Find X video released by OPPO, it also contains the skyline. In addition, there may be more changes in the shell color.
to sum up:
The Find series serves as an OPPO to deeply understand user needs, emphasizing the 'extreme' timely production of the product, the design of the celestial-line breathing lamp and the information representative of the information screen, the application of the VOOC flash charge representative of the user Pain Point Black Technology, an HD screen and a high-resolution camera band From the user experience, the combination of all this constitutes our memories of the near perfection of the Find series.
Today, when Find X came again, we also look forward to changing the current innovation in the smart phone industry in terms of design, technology, user experience, etc.