Sina Technology News Beijing time on June 5 morning news, market research company IDC released wearable device quarterly tracking data show that in the first quarter, global wearable device shipments were 25.1 million units, an increase of 1.2%.
This growth rate is much lower than 18% in the same period of last year, which was mainly due to a 9.2% year-on-year drop in basic wearable device shipments. At the same time, as consumers prefer smarter devices, from Apple, Fitbit and Many branded fashion, higher-priced smart wearable devices increased by 28.4%.
Watches and bracelets accounted for 95% of global shipments of wearable devices in the first quarter. At the same time, garments with integrated sensors increased by 58.6% year-on-year. Although the vast majority of them are shoes with step functions, they provide shirts. There are more and more brands of shorts and other sports tracking apparel.
In the first quarter, Apple launched the Apple Watch supporting the mobile communication network, and Apple Watch's shipments increased by 13.5% year-on-year. Apple's growth rate also exceeded the market average, and the company’s market share increased from 14.3% in the same period of last year. To 16.1%.
Xiaomi ranked second with a market share of 14.8% of shipments. However, Xiaomi's average selling price (ASP) ranks lowest among the top five manufacturers, so Xiaomi’s share of sales is only 1.8%. Xiaomi’s products are The Chinese market was very successful, but it did not make good use of this opportunity to earn more income.
Fitbit ranked third, with market share dropping from 12.2% to 8.7%. Huawei ranked fourth, with market share rising from 2.1% to 5.2%. Garmin ranked fifth, with market share rising from 4.6% to 5.0%. Total market for other vendors The share is 50.3%.