On June 6th, together with BesTV, Streaming Media jointly organized the '2018 OTT New Business Operation Summit'. The summit focused on opening up, cooperation, win-win, operation and deep-growing core topics such as OTT new business development, and invited many Experts from the industry and upstream and downstream partners in the OTT industry discuss the innovative development of current and future OTT operating models.
'Let's Watch' 2018 OTT's New Business Operation Summit Held in Beijing
Popularly working with upstream and downstream partners to discuss the future development of the OTT industry
OTT second half, popular with closed-loop advantage 'watching'
As we all know, OTT came into being with the development of the Internet. It can provide various application services to consumers based on the Internet. In the field of Internet TV, OTT presents video, games, shopping and other resources through the large-screen TV in the living room. The industry has gone through more than a decade of development. After turbulence and silence in 2017, the OTT industry began to pick up in 2018. Various signal display industries ushered in new development opportunities and began to enter the second half. The OTT industry is showing a new trend. The business format.
In recent years, with the continuous investment of strategic shareholders such as Siu Chi shares and BesTV, it has gained popularity in terms of content, terminals and platforms. It is popular in its ability to operate content and services, as well as providing a system platform and complete closed loop of value-added realisation. Services, to create a natural closed-loop advantages. Through 'industry capabilities + open development' in parallel, the popularity has gradually formed a unique 'popular OTT operating model' based on partner transport.
Popular OTT new business operation summit attracted many participants to share industry prosperity
In fact, the prevalence of OTT's identity is not limited to Internet TV brand manufacturers, but a diversified integrated platform service provider. As the industry's only in the OTT industry from product, manufacturing, research and development, to independent content operations, advertising and other full-industry chain All enterprises that have opened up and benefit from the core advantages of having natural hardware+platform+content, they will further build themselves into an open and win-win OTT integrated platform service connector, together with the upstream and downstream industries, under the guidance of the policy, The Chinese OTT industry establishes a model of “co-sharing and sharing” of a joint operating model.
The popular CEO Zhou Can said that it is committed to creating a better living room experience for users and creating an updated marketing model for advertisers. As an open practitioner of the OTT operating platform, it will work together with partners to create a new and open OTT new Format, integration of multi-dimensional advantages such as terminal, content, and platform, multilateral cooperation, cross-domain connectivity, and achieving orderly and full value flow.
Popular CEO Zhou Can expounds the new industry of OTT industry at the summit
Assist OTT industry development, popular push 'FUN OTT Cycle' closed-loop open platform
At the summit, the popular team demonstrated to the guests at the scene a number of 'faces' popular in the OTT: OTT terminal brands with TV as the core, FUNUI as the core OTT system service provider, and the operation of BesTV OTT content as the core OTT content service Business, OTT commercial operation service providers with OTT advertising and value-added operations as the core. These different faces together form the complete closed loop of FUN OTT Cycle. FUN OTT Cycle is not only the popular OTT closed-loop open platform, but also the current The only complete and orderly OTT closed-loop open platform in the domestic OTT industry.
FUN OTT Cycle closed-loop open platform 'face'
The popular team believes that in the current complex and intense external environment, closed-loop capability is the basis for amplifying business value, multilateral cooperation, mutual benefit and a win-win also requires the formation of a more closely-closed closed-loop alliance. The so-called 'closed loop' refers to the introduction of technology, Maximize value in terms of content, advertising, value-added, user operations and service output, etc. In the areas of video payment, games, TV shopping, education, music, and fitness, achieve exponential growth. Popular through the construction of FUN OTT Cycle closed-loop open platform , And the integration of licensees, content parties and channel parties, and other advantages, greatly enhance the value of platform operations, creating new operating opportunities.
As a closed-loop practitioner of multi-genes, the trend is to make full use of the role of the OTT operating connector, and to focus on open collaboration, with a more open-minded attitude, to continuously amplify multiple revenues from users, content parties, advertisers, etc., together with OTT partners. OTT has created greater market value. It has always been committed to creating a new operating model of 'System + Content + Membership + Advertising Marketing + Value-Added Operations' and building an open new business model with 'start from start-up and end with shutdown'. Closed-loop. Popularity will continue to deepen closed-loop operational capabilities, closed-loop content systems, and advertising value-added services. By opening up these capabilities, we will unite more terminals to do a tighter and orderly closed loop. Therefore, the FUN OTT Cycle is closed-loop open. The platform has features such as 'closed loop', 'open', 'collaboration', 'win-win', etc.
Closed-loop deep plowing: Global efficiency - more integrated operational capabilities! Platform + content + cash, complete and orderly OTT operating service platform.
Open cooperation: Scale up - more open capacity output! Collaborate with more brands and CPs, multiple joint operations models.
Multilateral collaboration: Co-creation of value - faster value improvement! Membership, advertising, value-added, multilateral collaboration to excavate business value.
Win-win alliance: Sharing Benefits - A more comprehensive reciprocity mechanism! Short-term interest incentives, long-term value binding.
FUN OTT Operations Alliance officially established
FUN OTT Operation Alliance is established. It is popular with upstream and downstream partners for a win-win situation.
With the change of users' content consumption behavior patterns, the consumption of large screens has become the current mainstream trend. According to the statistics, the scale of smart TV inventory will reach 70% by 2020, and the percentage of time spent on content consumption through OTT will exceed 50%. This not only means more paying users and more advertising value, but also more challenges. For example, in the fast-growing OTT industry, how to implement the challenge of orderly development, how to To cope with challenges from licenses, content, and channels, how to face the challenges of fine-grained operations, how to solve cross-terminal and cross-precision marketing challenges, etc. To address these challenges, all parties in the OTT industry must work together to explore a challenge. Both closed loop and open, both controllable and co-create a shared joint operating model.
Sit and talk about it, and go lively, OTT Coffee talks about the future development of the industry
In this summit, the FUN OTT operating alliance centered on 'Common Creation and Sharing' was formally announced and will be popular with more than 20 alliance partners to create the long-term operational value of sharing the new OTT business. OTT Operations Alliance The establishment indicates that the OTT industry has established a closer cooperation interest community. In the future, the industry-level linkage will be more convenient and efficient, and the operating revenue will be jointly raised to stimulate the industry's potential.