The annual '6·18' officially kicked off on June 1st! The ultra-low spike prices of many products attracted the attention of many consumers. On the 5th day of the 6·18 promotion period, Jingdong Chinese-style kitchen appliances sales. Amount of TOP10 brand list officially released!
The first was undoubtedly won by the White Brand Beauty, followed by Supor and Joyoung. However, the fourth was Xiaogung Electric, known for its small household appliances. It was rather surprising. From the outside, it was small. Appliances seem to represent the low threshold, simple entry. But do you want to do a good job of small appliances is so simple? Bear Electronics gave its own answer.
Xiao Xiong started with a yogurt machine and successively researched and developed more than 300 patents. It has acquired deep technical accumulation in more than 30 small home appliance categories. Currently, Xiao Xiong Electric has more than 300 single product lines and has a revenue of over 1.6 billion yuan. Leading the brand.
Although the company has its own advantages, Xiao Xiong still gains the recognition of consumers through its own brand line of 'Meng Home Appliances'. Xiao bear electrical's small household electrical appliances have a sultry design, people look after and put it down. The product is further simplified in operation, allowing consumers of all ages to use it at will. Its ultra-high price-to-performance ratio allows the product to reach a broader market.
However, in today's era, the scent of wine is also deeply rooted. To make products known to consumers, there is no need for the support of channel platforms. As the largest home appliance digital e-commerce platform in China, Jingdong has no doubt become Xiaorong’s sales in terms of sales. Best partner.
According to the data in the Xiao Gong Electronics IPO prospectus, the sales of Xiaoxiong Electric in Jingdong during 2015~2017 showed a good trend of continuous increase, from 207 million yuan in 2015 to 410 million yuan in 2017, which is enough to demonstrate Jingdong home appliances. Great support for bear electronics.
Of course, Jingdong Home Appliances can not only achieve the spread of traffic for Xiao Xiong, but also rely on its own advantages of the largest digital home appliance sales platform to accumulate user big data and make portraits for different types of consumers. The demand or pain point can be analyzed and calculated through the data accumulation of Jingdong platform.
Although small household appliances seem to have low technical thresholds, with the support of Jingdong Big Data, it can always seize the 'point' in the minds of consumers. Based on the needs of users, Xiao Xiong Electric constantly upgrades its products and eliminates consumers. The pain point of the product. It is with the 'to force' products, bears in one fell swoop to Jingdong Chinese-style kitchen electric sales TOP10 brand fourth place.
Obviously in this process Jingdong Appliances Big Data has played a vital role, but Jingdong can do more than just these. With years of accumulation in the appliance industry, Jingdong’s capabilities, operating systems, marketing strategies, Management systems, logistics capabilities, financial tools and a series of 'super powers' will all empower home appliance brands. The success of Xiao Xiong Electric is not only an example, but its emergence will become the beginning of the success of home appliance companies.
Jingdong Home Appliances:
After years of hard work, JD.com’s home appliance service strategy has formed a system that has been widely recognized by consumers. From the 2013 “30-day price protection, 30-day quality issue return, 180-day quality issue replacement”, launched in 2017. The one-stop professional customer service platform 'Jingdong Home Appliances Small Secretary', which can provide consumers with product information, logistics information, order sales, price guarantee applications, etc.. From the purchase to the sale, one-stop to provide consumers with intimate With a careful and thoughtful shopping experience, JD.com has become a benchmarking company in the home appliance industry to improve market service standards. In 2018, JD.com’s home appliances proposed to evolve from 'Buyer Power to JD.com' to 'Good Service to JD.com', and announced the inclusion of platform services. The “Beijing Umbrella Plan”, which includes the five categories of pre-service, sales service, after-sales service, and value-added service, once again raised the level of service for home network purchases to a new level.
