According to the latest data from China Yikang, Hisense laser TV sales and sales both increased significantly year-on-year from January to April 2018. In the 80-inch and larger-screen TV market, sales of Hisense laser TV accounted for 42.32%, an increase of 183.50% year-on-year. %;Sales accounted for 43.93%, an increase of 132.13% year-on-year. Insiders pointed out that Hisense has invested heavily in the World Cup and the sponsorship effect is emerging.
The number one player in sports marketing
As the first Chinese consumer electronics brand sponsor since the World Cup was established nearly one hundred years ago, Hisense continued to invest heavily in sports marketing this year. Recently, Hisense announced that British famous actor Benedict Cumberbatch became the latest spokesperson for Hisense TV. Volkswagen Fu's endorsement of China's consumer electronics brand.
Previously, there have been world football superstars Michael Owen, world cup legend Diego Fryland, national football star Wu Lei, Yu Dabao, etc. for the Hisense platform.
In addition to this World Cup, in recent years, Hisense has accumulated rich experience in sports marketing. Hisense has successively sponsored world-class events such as F1, Australian Open, and sponsored the European Cup of France as the top sponsor, becoming the European Cup 56 The world's first top sponsor from China in history. And this Hisense became the official sponsor of the 2018 FIFA World Cup. It is also unprecedented.
Big screen in power, take advantage of power
In addition to the brand effect brought by sports marketing, Hisense's continued development in the product end is also an important reason for the sharp increase in market share. In the large screen market, Hisense Laser TV has completed 80-150 inch size segment coverage, if you count this year's debut on AWE 300-inch laser theater TV, Hisense became the most complete manufacturer in the size segment of laser television.
Consumption upgrades, World Cup effects and other factors continue to promote the large-screen market, LCD TVs, OLED TVs can not break through the price and technical bottlenecks in the short term, giving laser TV corners the opportunity to overtake.
In laser television, Hisense owns more than 300 core patents. The core laser optical engine can be independently developed and designed 100%. From research and development, design, to complete production and manufacturing, it is completely self-operating, and more than 60% of manufacturing costs are in its own hands.
Because of its core technology and manufacturing costs, Hisense was able to launch a 4K laser TV L5 with a price of less than 20,000 yuan last month. It was the first to unveil the popularity of 4K laser TV. With L5 after the conference Will be listed shortly, the price of the people will no doubt continue to help the sales performance of Hisense laser TV during the World Cup.
In addition, the size down to 80 inches, which means that Hisense laser TV began to meet the traditional LCD TV short-circuit. In overcoming the disadvantages of brightness and contrast, Hisense laser TV in the product performance is comparable to or even beyond the LCD TV, and more close to the people Price, more eye-watching experience has become a huge advantage of leading LCD TVs.
In general, brand dividends sponsored by sporting events will reach the peak during the event, and brand awareness and even international influence will be long-lasting and far-reaching. In the context of domestic brands actively going to sea, Hisense has made a big step forward in the depth of the globalization strategy through the World Cup, the world's most commercially valuable sports IP.
