On June 6th, Glory's brand new flagship mobile phone series in Beijing was honored with Play, which ignited the industry's 'very scary technology'. The Huawei consumer BG CEO Yu Chengdong personally unveiled the GPU Turbo, claiming that this technology will allow Users truly have a speed experience of 'flying in the sky'. As glory's flagship new category, Glory Play is gloriously the first mobile phone to use GPU Turbo technology. After the conference, Xiaochi, the head of the mobile phone channel of Tianji Interview, discuss and discuss new products, strategic goals of new technologies, etc.
Head of Glory Zhao Ming
'Scary technology', beyond the bottleneck to surpass oneself
After a long-term accumulation in the graphics field, Huawei and Glory have achieved breakthroughs in key technologies and released GPU Turbo. This is a kind of graphics processing acceleration technology for hard and soft collaboration, which breaks through the processing bottleneck between the EMUI operating system and GPU and CPU. Greatly enhance the graphics processing efficiency of the system, and graphics processing efficiency can be increased by 60%. Zhao Ming said with a smile: 'This technology is what we call 'scary technology'. '
The increase in image processing performance will result in a rise in power consumption. GPU Turbo, on the other hand, opens the processing bottleneck between the EMUI operating system and GPU and CPU, and reconstructs the traditional graphics processing framework at the bottom of the system. The overall efficiency of GPU graphics operations has been greatly improved, breaking the performance and energy consumption barriers, while reducing the energy consumption of mobile phones while improving the picture quality and performance.
'This technology is not only a great improvement in the image processing capabilities of the flagship machine, but also a thousand-yuan machine.' Zhao Ming also said, 'GPU Turbo uses a hard-soft collaborative approach to solve the long-disturbed problems of Andrews, More to the Android system than ever before. '
Challenging the core technology and inspiring the sustainable development of the industry
With the rapid development of graphics processing requirements for smart phones, there are a variety of application-injection-type applications that require high image processing capabilities. However, the mobile platform's GPU is limited to space, heat dissipation, and power consumption. It is difficult to completely match the bursting pattern. Demand. Zhao Ming always stated, 'To this end, Huawei's 2012 laboratory and our OS team and chip team are dedicated to a breakthrough in existing technologies. On the other hand, our GPUs are continuously upgraded.'
"This time, technology research and development has been going on for a couple of years. Because every generation of GPU upgrades, it takes almost 24 months to make a chip. What we want to do after two years of planning now." Zhao Ming said so. , 'The accumulation of a lot of R&D work, brought about by qualitative changes.'
According to reports, as of 2017, Huawei’s R&D investment reached 394 billion yuan in 10 years, and R&D investment in 2017 alone reached 10.4 billion euros, accounting for 14.9% of revenue, which surpassed Apple and ranked sixth in global R&D investment. In response to this, in the whole year of 2017 and January-April 2018, Huawei and Glory’s global market share ranked the top three in the world. Domestic sales ranked first in the industry, and the market share in 18 years was expected to exceed 30%. Early deployment, deep research and development , Breaking through core technological breakthroughs to impress users for sustainable development, this is about Huawei and Glory's biggest enlightenment to the entire mobile phone industry.
Head of Glory Zhao Ming
The feelings and responsibilities of enterprises and entrepreneurs
As an internet mobile phone brand, Glory has faced quality upgrades, and prices have risen since the technology upgrade. Glory has never forgotten to return to the heart of the Internet's core price range. Glory Play’s release officially brings Glory back to the core mobile phone handsets. The user's demand for performance redefines the new flagship of the 1999 RMB file flagship, allowing more people to enjoy the fun of ultimate technology, enabling more young people to play cool with technology and leading the market to new trends.
Zhao Ming always stated: '1999 yuan is our goal. According to this configuration and design, the use of flagship chip, 6.3-inch full screen, 14.9% R & D investment, to create such a price will certainly be under pressure.' Glory still wants to focus on creating such a product that is more brutal and technically more frightening and prices are more brutal. 'For us, it is also a return, and we support all aspects of product feedback.'
Head of Glory Zhao Ming
Android phones usually get stuck in a year or so, on the one hand because of the long-term internal bloated phone, on the one hand because old machines are not being watched by vendors, and subsequent system update optimization cannot keep up. But glory is an exception, even if It was years ago that Glory 6 and even older machines were updated and supported.
'We can't make people use seven or eight years, and people can use two or three years. We found a lot of users are still using Glory 6 mobile phones during this research. We are very moved.'
The scary technology of glory play makes the hardware play a greater energy efficiency, completely release the hardware potential, even if it is configured with lower hardware. Zhao Ming always said, 'I have announced other products of glory, such as glory 10 And Glory V10, beta test is June 14, upgrade in July. Previously released mobile phones will also be gradually added to the update plan. Again, continuing to put existing technologies not only benefit existing ones in selling , but also to serve the previous. 'Simple words, revealed a business, an entrepreneur's feelings and responsibilities.
On the eve of industrial change, glorious courage 'Going out'
In 2017, shipments reached 153 million units, ranking third in the world and reaching the second position. In some key countries such as Spain, Italy, and Poland, they have taken the lead in 14 countries in Russia, France, Austria, etc. Habitat No. 2. Yu Chengdong predicts that in 2018, the sales volume of Huawei + Glory dual brand will exceed 200 million units.
'In the first half of this year, Glory's overseas business growth was 100%. Now overseas accounts for more than 20%, and this year it can reach 25% or 30%. Glory's overseas share is a healthy and rapid development.' Zhao Ming, when describing overseas sales, stated that 'This year Glory's 9 overseas sales are 9 times better than glory, which is 300% of Glory 9. This sales increase is very fast.'
The world is now on the eve of a new round of scientific and technological revolutions and industrial changes. Countries are looking for disruptive and revolutionary new technologies and new industries. For us, the future is very much in need of mature independence like Huawei and Glory, with industry leadership. Large corporations that increase their competitiveness in foreign markets will engender new momentum in the Chinese economy, and will promote innovation and comprehensive national strength. When it comes to how to overcome overseas markets, if glory can have successful experiences to learn from, Zhao Ming always stated: 'Clearly establish your own brand image, the most important!'
