The US's full range of Jingdong 618 home appliance sales ranking | Sixth Lian Zhuang entire category based on what?

On June 6th, 618 Global Mid-Autumn Shopping Festival has gradually improved. Jingdong launched Super Brand Day Carnival today. Hundreds of well-known brands have participated in it. As home appliances, home appliance brands are naturally the first among them. 24 home appliance brands have launched huge promotional offers, sales can be imagined hot.

U.S. Replaces Oaks as the King of All Products

The overwhelming sales promotion also drove the fierce competition of JD.com's 618 home appliance sales charts. However, the beauty that has been ranked in the top of the category since the day it was opened has remained firmly at Diaoyutai for six days in a category list. Leading the pack.

In fact, Midea’s ability to grab the upper hand in the highly competitive 618 appliance sales rankings is not surprising. Since its full presence in Jingdong in 2013, Midea’s overall sales have grown rapidly, and has consistently ranked first in the annual sales of Jingdong’s home appliance brands for many years in a row. In 2017, Midea achieved a record sales of more than 20 billion yuan in Jingdong platform, becoming the first home appliance brand to reach a sales value of 20 billion yuan in a single channel. In early 2018, the two sides established the scale of the current year’s revenue. Break through the goal of 30 billion yuan.

More importantly, the relationship between Midea and Jingdong is far more than simply buying and selling. Both sides have been exploring how to redefine the cost, efficiency and experience in the era of 'unrestricted retail'. The US not only uses Jingdong platform and technology, but also adopts AI algorithm. The integration with big data enables consumers to participate in all aspects of production activities. In April, they also signed a letter of intent for cooperation in the “sky eye plan” that can help the United States to achieve more accurate marketing on JD.com platform.

In April, Liu Jun, President of JD.com's Home Appliances Division of Jingdong Mall, and Wang Jinliang, Vice President of Midea Group, signed a letter of intent for the cooperation of the 'Age Eye Project'.

The so-called 'eye of the eye' is simply a new intelligent marketing analysis tool that can penetrate the needs of consumers. As the earliest consumer electronics brand participating in the 'Eye Eye Project', JD.com will base its product category, brand characteristics, and demand points at different times. Etc., Customizing the analysis dimension to ensure that the analysis's output results can help the US to maximize its operating efficiency. At the same time, Jingdong has launched a full range of measures from the perspectives of delivery time, installation fees, etc., which have solved the headaches that have caused many headaches in the past. , so that consumers in the United States can buy cheap, timely delivery, worry-free installation.

Midea ranks top 3 in more than half of the category list

Such strict and comprehensive 'escort' has also created a full-scale outbreak of Midea's JD.com platform: first in category, first in fan electronics, first in Chinese-style kitchen appliances, first in Western-style kitchen appliances, second in water heaters, and second in refrigerators. Third, the washing machine third, the water purifier third ... In the 16 classification list, the United States is ranked in the top three in at least half of the categories. Such performance can only be described as 'terror'.

Of course, it's not only beautiful, but also a brand step is bigger than the United States, and even in May and Jingdong hand in hand opened the offline brand experience shop. This brand is TCL. Tomorrow, we talk about it story.