On June 6th, Beijing's glorious new flagship mobile phone glory Play was officially released in Beijing. It once ignited the industry's 'very scary technology' and was unveiled by Huawei's consumer BG CEO Yu Chengdong. GPU Turbo , and claimed that this technology will allow users to truly have a 'flying in the sky' speed experience. As the flagship new glory category, Glory Play is the first glory to use GPU Turbo technology mobile phone.
The launch of the Glory Play series has enabled Glory to build a brand new flagship product matrix, with digital series, V series juxtaposition as glory flagship series, digital series positioning trend technology, V series positioning extreme technology, and Play series as cool play technology; The glory Play released this time, truly based on user needs, applied disruptive and breakthrough innovations to Glory Play phones, and once again broke through performance, providing young people with games, performance, daily life and other comprehensive speeds. Experience.
Zhao Ming, President of Glory at the conference, mentioned: Glory, as an Internet mobile phone brand, faced with quality upgrades and price increases after technology upgrades, Glory has never forgotten to return to the heart of the Internet's core price range, and the release of Glory Play will officially be honored. Bring back the core position of the Internet mobile phone, based on the user's demand for performance, redefine the 1999 new flagship flagship, let more people enjoy the fun of the ultimate technology, so that more young people can play cool technology, leading the market a new trend.
Glory Play took the lead in GPU Turbo technology, with an independent NPU chip 10nm flagship processor, EMUI8.2 system's combination of hardware and software AI, created AI lead + speed leading dual lead, bring the ultimate experience of wisdom and performance speed, Create a 'new speed era'. 6.3 inches shaped full screen, cool play color magic night black, Aurora blue and 2018 trend color nebula purple three colors optional, in addition, magic night black, charm flame red two glory Play Cool Play version; 6GB large memory, before and after the 16 million AI photography, 3750mAh large battery, fast charging and other mainstream flagship configuration, all-round help speed breakthrough, faster and faster.
Glory Play has 4GB+64GB Netcom Edition, 6GB+64GB Netcom Edition, and the two versions are priced at 1999 yuan and 2,399 yuan respectively. It is available immediately at Huawei Mall (https://sale.vmall.com/honornew.html). ?cid=93145), Glory Jingdong Self-operated Flagship Store (https://sale.jd.com/act/L1Y2V6ERZePab4.html), Tmall Glory Official Flagship Store (https://huawei.tmall.com), Suningyi Purchase Glory Official flagship store (honor.suning.com), Vipshop Glory official flagship store (https://viva.vip.com/bghVQ3pJQtG-EwPB8oQ_-g.html?wapid=vivap_8786) and GOME Glory official flagship store ( Http://prom.gome.com.cn/html/prodhtml/topics/201707/17/9309839330.html) The six platforms to open an appointment, starting at 10:08 on June 11 in the above six platforms. Glory Play cool play 6GB +64GB Netcom version of 2499 yuan, and will be limited sale in July.
GPU Turbo kills system and GPU and CPU processing bottlenecks, allowing breakthroughs and faster 4D gaming experience
With the rapid development of graphics processing requirements for smart phones, there are a variety of application-injection-type applications that require high image processing capabilities. However, the mobile platform's GPU is limited to space, heat dissipation, and power consumption. It is difficult to completely match the bursting pattern. Demand. Faced with the industry's top challenges, Huawei and Glory have achieved a breakthrough in key technologies through long-term accumulation in the graphics field. GPU Turbo has been released. This is a soft-hard cooperative graphics processing acceleration technology that enables the EMUI operating system and GPU and CPU. Between the processing bottlenecks, the traditional graphics processing framework was reconstructed at the bottom of the system, which resulted in a significant increase in the overall efficiency of GPU graphics operations, breaking the performance and energy consumption barriers, and improving the quality and performance of mobile phones. Reduced energy consumption.
This technology is first applied to the game scene, equipped with GPU Turbo's glory Play, graphics processing efficiency increased by 60%, SoC energy consumption reduced by 30%, so that the flagship mobile phone can be more lasting and smooth, stable operation of large games near full frame, let the game player bid farewell Caton; average frame rate 59.6 frames in "Glory of the King" game, average frame rate 59.7 frames in "Qing Speed" game, easy to deal with complex game scenes, allowing you to experience the full frame experience of a smooth and zero-padding.
Due to software and hardware limitations, the maximum frame rate for most games is now limited to 60 frames, but the GPU Turbo capability does not stop there. Excess capacity can be used to improve the quality of the game. GPU Turbo can not support HDR in games. In the case of GPU Turbo, similar HDR quality is achieved.
More groundbreaking is that GPU Turbo, as a general technology framework, does not depend on upper game applications and game engines, and does not require game manufacturers to version versions. Therefore, single-threaded glory Play does not have to wait for multi-threading, in addition to other When multi-threaded mobile phones are compared, it is still possible to achieve higher frame rates, more stable frame rates, and lower power consumption. The first batch of this technology will support a variety of mainstream games, which will gradually follow the process of in-depth intelligent learning of games. Let go of more game coverage.
And the game is just the beginning. This technology can be applied to optimize the visual experience of the whole scene in the future (multimedia, AR, VR, etc.).
At the same time, with the help of the artificial intelligence NPU, Glory Play upgraded the game experience completely, real-time recognition of the game progress scene, bringing a 4D sense of intelligence. For example, in the chicken game "Stimulus Battlefield", "Army Attack", " In Wilderness Action, using AI algorithm, you can use different firearms or different battle scenes to bring different quake sensations, such as bursts, bursts, sniper rifles, and pistols, with different tremors. A total of 10 tags and 30+ scenes can be achieved. Identification, turning into vibration, even pollen means that you can feel the recoil when shooting.
In addition, Glory Play also has 7.1-channel Histen sound effects to achieve 3D gaming sound effects, based on AI intelligent recognition of the game screen, restore multi-channel sound tracks, accurately identify the gunfire, footsteps, bullet sound, audible voice, give You bring an 'immersive' game experience; the reaction is one step ahead and makes it easier for you to eat chicken.
At the game level, in addition to GPU Turbo's powerful performance enhancements, Glory Play's unique game assistants can achieve game-free interruptions, greatly simplify the notification bar, mask unimportant notifications, retain only important calls, alarm clocks, etc., and can easily eat chicken While talking to her girlfriend, she gives the user an immersive gaming experience.
Through AI intelligent algorithm, Glory Play also optimized the game's hand and game network optimization. In the game optimization, through the combination of hardware and software optimization, enhanced game touch feedback, make the touch more sensitive, more responsive , Send skills faster in the game, let "Glory to the King" release skills, increase reaction speed; "Stimulus battlefield" shot, increase reaction speed, make big move faster, ancestral fight against opponents. The game network speeds up, no Fear of congestion, Even in a complex network environment, such as weak wifi signal, unstable / wifi signal is good, many people are still very smooth, farewell Caton, than the iphone X and Samsung S9 + have a great deal Advantage.
At the same time, Glory Play is also optimized based on game pain points. For example, when entering text in a game, it matches the simple game input method interface, floats the keyboard, and supports voice input, occupies less screen space, optimizes screen display efficiency, and ensures , The screen does not affect the game. And for game enthusiasts, developed a professional game film - smooth film, its nano-scale surface microstructure, the user's minimum sliding contact area, can quickly touch the finger touch, lasting smooth Not to hurt the hand; this time, in conjunction with the Institute of Human Factors and Ergonomics of Tsinghua University, Glory launched the “Subjective and Objective Evaluation and Contrast Conclusions of the Smoothness of Mobile Phone Films” research, and outputted “Subjective and objective evaluations of the smoothness of four types of film materials”. "Contrast Conclusions"; Conclusions show that when using the Glory Play Slip Gaming Film, the user's perception of the thumb requires minimal force and smooth operation. In the visual experience, the AR coating process suppresses the effect of reflected light, weakening the glare with strong light Sense, enhance the screen display.
Glory Play's built-in 3750mAh (typical) large-capacity battery can bring a long-lasting game play experience. Heavy users can use 1.5 days, and support 9V2A high-speed fast charge, 35% charge in half an hour, cool play even more fun .
10nm flagship processor AI chip, EMUI8.2 smart core, 6G large memory brings a one-step life
Glory Play is still equipped with a 10nm flagship processor that is much higher than the industry's level over the same period. It uses the industry's high standard TSMC 10nm process, integrates 5.5 billion transistors, reduces power consumption by 20%, and reduces size by 40%. AI performance is configured with an independent processing unit NPU, adopts HIAI mobile framework, and has approximately 50 times energy efficiency and 25 times performance advantage in AI calculation. The NPU specifically processing AI data not only brings superior AI performance, but also frees CPU and other operations. Burden. It is equipped with 6GB LPDDR4 large memory, running multiple large programs in the background is still smooth.
At the system level, Glory Play first took advantage of the Android 8.1 custom-built EMUI 8.2 system, which uses artificial intelligence engine optimized multi-core heterogeneous resource scheduling. Compared with EMUI 5.0, the performance is improved by 20%. The rapid response capability is increased by 60%. Operating system fluency increased by 50%; based on EMUI 8.2's powerful smart system, providing more powerful AI performance, enabling many smart features, such as voice assistant function, can be exhaled by sliding on the bottom of any interface, integrating voice/visual / Text interactive entry;
When AI travels intelligently, when it is possible to travel, Glory Play’s AI travel function will be based on LBS location, tourist attractions automatically push Raiders, Mito and voice guides, just like personal guides; AI picture butler function, can identify image content, Automatic classification makes it easy to search for portraits, food, scenery, documents, accessories, sports, animals, etc. 15 major categories and 100 categories, and can achieve multiple search functions, accurate search by time, location, album name, screenshot text information , also supports voice search, and increase the search content of screenshots; there are also picture highlights functions, forming birthday, party, graduation, night, sports, weddings, travel, love and other eight theme pictures, and push content according to time, place .
Other glorious flagships have the same smart features as Glory Play. For example, smart face unlocking, anti-lock-eye unlocking function, and face data exist in the isolation area to ensure payment security; smart lock screen notification, intelligent constant light screen, Intelligent rotating screen, smart reminder, wisdom screen HiTouch, express smart reminder, later reading global collections, situation smart cards and many other smart features.
6.3-inch full-screen, 5.5-inch compact grip; 16 million AI photographers before and after are like private photographers
Glory Play is equipped with a 6.3-inch full screen, 19.5:9 display ratio, and a resolution of 2340*1080. It also uses a concealable fringe design to increase the viewing width of content by 17% (compared to 16:9), allowing users to have a better visual experience; With a large 6.3-inch screen, but still maintaining the grip of a 5.5-inch mobile phone; thanks to the designer's repeated adjustment of the rounded design, better touch, plus 7.48mm ultra-thin body, allowing users to easily Have a good feel.
In terms of color, Glory Play has a classic color night, aurora blue, new 2018 trend color nebula purple; to meet the young people's pursuit of cool, glory also released the magic night black, the charm of the flame glory Play cool play version , The back uses a laser carved line stripe road design, mobile phones more sense of strength and sense of technology.
As a leader in mobile dual camera, Glory has always been pioneering and innovating in mobile photography, and honoring Play's AI camera experience still brings many surprises to users.
Glory Play is equipped with a rear camera with 16M+2M. It adopts a newly upgraded self-developed dual camera ISP to optimize and enhance the system for capturing and viewing night scenes. By integrating an exclusive hardware face detection module, it captures face information more accurately. Makes portraits look more natural; phase focus, contrast focus technology, faster focusing, and higher accuracy.
AI's intelligent scene recognition still supports 22 categories and more than 500 kinds of scenes. Each scene can carry out targeted automatic parameter adjustment. At the same time, relying on the core technology of glory AI photography, it can also intelligently identify the contents of different areas of the image. , Accurately segment the image of the viewfinder interface, and make targeted adjustments to different areas (blue sky, green plants, portraits, food, etc.) on the same screen, making the blue sky more transparent, green plants more lush, and food more attractive.
For the portrait creation, based on AI technology, the mobile phone can separate people from the scene and perform more precise and blurring, so as to better highlight the protagonist. At the same time, the system will intelligently correct the shooting angle and help the user to compose the image intelligently. The machine also achieved the 'classic', 'theatre', 'soft light', 'photometry', 'Butterfly light' 5 kinds of 3D portrait light effect mode, in this mode, the phone can make people feel more three-dimensional, reach the studio The lighting effect of the class, shoot the star block anytime and anywhere.
It is worth mentioning that there is a fun AR function in the camera function, you can choose gesture effects, a variety of gestures to capture, overlay dynamic AR effects, such as thunder, clouds, heart, etc., as well as AR photo (following HOTA upgrade ), In the camera, you can interact with the AR virtual quadratic element image and take photos. The background replacement function can separate the portrait from the background, change the various backgrounds, and let the user enjoy the fun of 'traveling around the world at home'.
Glory Play is equipped with a 16-megapixel camera with 3D stereoscopic features. Based on facial 3D information, the beauty is integrated into the 3D information, and the millimeter-precise positioning makes the selfie three-dimensional and exquisite. It also has a smart beauty function. Different sex for beauty.
Further smart portrait mode, AI-based algorithm can identify the portrait and the background, the portrait projection, background blur, and fill light smart face and natural skin treatment while blurring the background. Selfie each one, as if from both private photography The hand of the division.
In addition, Glory Play also owns Smart Full Netcom 4.0, High Speed Rail 3.0 communication technology, which brings users the fastest communication life. Glory also intimately upgrades the phone clone function, secure and fast to the old phone contacts, information, photos, Contents such as music, videos, apps, etc. are cloned into Glory Play, which is 5 times faster and more convenient.
At the glory Play conference, the Glory V10 that has been released for half a year has brought new surprises. Following the glamour red, beach gold, aurora blue, and magical night black, ushered in a new color - Hyun Ying Blue. Classic Blue introduces the micron metal engraving process, making the glory blue glory V10 has a crystal-like feel. Glory V10 Hyun Ying Blue will be at 6:00 on June 6, at Huawei Mall, Jingdong glory official flagship store, Tmall glory official The flagship store, Suning Tesco, Vipshop and Gome Mall opened the first sales; and Glory V10 will also start the GPU Turbo technology open beta from June 14th. In July, the entire GPU Turbo technology will be upgraded; In addition, Glory It also brings the world's most fun 'new mission' and will recruit G10 Veterans Challengers globally. Its job is to challenge mobile game players worldwide with the Glory V10 and to understand the preferences of game lovers. Continuously glorify the gaming experience of the mobile phone. This task is undoubtedly a great welfare for those who like games and travel.
Together with the glorious MagicBook Rui Long Edition, a high-performance thin metal. Price 3999 yuan, to achieve a cost-effective breakthrough again. From the point of view, the glory MagicBook Ruilong thickest only 15.8mm , The whole machine weighs only 1.45kg; In the performance guarantee, equipped with AMD's latest Ryzen 5 2500U processor, equipped with AMD onboard RadeonTM Vega8 graphics card and 8GB dual channel memory, to release full blood performance. In the endurance, honor MagicBook Ruilong version Using 57.4Wh high-capacity battery. More advantage is that the glorious MagicBook Ruilong version also supports Magic-Link smart Internet, using anti-glare screen, full-size keyboard and other unique configuration, equipped with a Dolby Sound Panorama sound system, using Canyon effect cooling technology, pre-installed with Microsoft's genuine Windows10 operating system and genuine Office software worth 749 yuan. During June 6th-8th, purchase glory MagicBook Rui Long version can also enjoy a limited time discount of 200 yuan.
This glorious Play is also the second flagship of glory after glory 10, released in 2018. As the first product to use 'GPU Turbo', Glory Play not only has super speed advantage, but also artificial intelligence NPU in AI. The field continues to lead, real AI, speed double lead, open 'new speed era'. In the entire mobile phone industry are blindly following the AI, full screen, glory from the root to enhance the user experience, and once again let the Internet mobile phone return to 1999 Yuan price stalls, after glory 10 led the trend of mobile photography, in 2018 once again lead the industry to develop new trends.
