The steamer has become another phenomenal product after the dishwasher.
According to China Yikang data, the steamer (steamer) market retail sales in 2017 reached 2.51 billion yuan, an increase of 33.1% year-on-year. The demand for steamer (steamer) in 2018 is expected to reach the base of 432,000 units in 2017. Shangyu rose to 550,000 units and is expected to become the vanguard of the kitchen power market.
Under the wave of consumption upgrades, Chinese consumers’ living standards have been continuously improved, and the demands for quality of life have become higher and higher. More attention has been paid to dietary nutrition and health issues. The “2018 China Steam Turbine Consumer Demand Survey Report” shows that for the sake of health , 80% of consumers will consider giving up frying food and choose a more healthy cooking and other cooking methods.
With the rise of healthy 'steaming' culture, more and more voices have appeared in the industry, showing confidence in steamer (steamer) products:
'Under the tide of consumption upgrades, quality of life and healthy consumer demand are continuously being released. Kitchen electric products represented by 'smoke stove and micro steaming' are becoming 'new six items' in Chinese kitchens. In the category, the consumption of steamer (steamer) centered on 'steaming' has suddenly emerged as a golden key for people in the country to open a healthy diet,' said Jiang Feng, chairman of the China Household Electrical Appliances Association.
'For most households, the popularity of the three types of traditional kitchen appliances, including hoods, cookers and microwave ovens, is already very high. In the future, the main drivers are new ones. The emerging kitchen and electric appliances categories have great market potential. Zuo Yanlu, general manager of Yikang Brand Center, believes that the emerging steamer (electric steamer) and other kitchen appliances will become the main driving force for the incremental market in the future.
According to Mao Shuisheng, a renowned food mentor commentator, steaming can change our life. 'Steaming not only preserves the nutrients in the ingredients, but also allows families to integrate into the good life of cooking.'
In the “steaming” cultural wave, household appliances companies have been vigorously deploying new products. Among them, Bossie’s household appliances has played the role of 'pioneer'. According to Bosch Household Electrical Appliances (China) Co., Ltd. Greater China Kitchenware Product Marketing Department Director Huang Lei introduced that Boxi Home Appliances had developed a steamer in France as early as the end of the last century. The French R&D team worked with R&D personnel in China on research and development. Before and after 2002, the steamer products of Boxi Home Appliances were listed overseas. Around the time, Boxi Appliances introduced the steamer to the Chinese market. Currently, Boxi Home Appliances has established its own steamer R&D team in China. 'The reason why R & D team was established and launched a large number of steamer products is because the steamer can give Businesses bring about better growth'. According to Zhong Yikang data, in the first quarter of this year, Bo Xi’s home appliance online and offline steamer market was firmly in the first camp.
Thanks to its long-term efforts in the development of steamer products and its outstanding achievements, Boxi Home Appliances was honored to honour the '2018 Chinese steamer (electric steamer) at the 2018 steamer (electric steamer) (electric steamer) industry summit forum recently held. Steamer) industry healthy living high-end brand' title, Bosch 8 Series embedded steamer CDG634BS3W won the '2018 Chinese steamer (electric steamer) industry recommended purchase model', in the rapid development of e-commerce platform today, Bosch 8 Series Embedded steamer CDG634BS3W also won the 'Online 2018 China steamer (electric steam boiler) industry worth buying models'.
There is no doubt that the steamer market is rapidly expanding, but the low base and low penetration rate make the steamer still a niche product at this stage. The expansion of the steamer market will allow it to satisfy thousands of Chinese consumption. For the good living needs of healthy cooking and healthy eating, it has become the common aspiration of many home appliance companies including Boxi Home Appliances. Huang Lei said that in the market, consumers are very much looking forward to this steamer product and the future of Boshi Electric Appliances Will continue to mine users' differential choices and customize related products based on the user's needs.