China is the first country in the world to use 'steam' for cooking. The 'steam' food culture has a long history. With the upgrading of consumption, people's attention to healthy cooking and healthy diet is continuously increasing. The electric steamer (electric steamer) products should be shipped. He was born, and with the advantages of no-door cooking, healthy cooking, fast cooking, etc., he became the standard object for the kitchen 'new six-piece'.
According to data from Ove Cloud Network, the steamer (steamer) market sales in 2017 reached 538,000 units, an increase of 56% year-on-year, and sales amounted to 3.4 billion yuan, a year-on-year increase of 55.7%. The data from Zhongkang also showed that in 2018 The demand for steamer (electric steamer) is expected to soar to 550,000 units on the basis of 432,000 units in 2017.
Although the steamer box market is rapidly expanding, both market research organizations and kitchen and electric companies have made optimistic forecasts. However, the small base and the low penetration rate make the steamer still a niche product at this stage. The steamer market will be enlarged. To meet the needs of thousands of Chinese consumers for healthy cooking and healthy eating, it is the common aspiration of many home appliance companies including Midea Kitchen Power.
No success is achieved overnight. The emergence of new things still requires a gradual process. The rise of the steamer is also the same way. Now that a steaming box with good momentum is developing, there are still technical difficulties and industry pain points that cannot be ignored. Midea's embedded advance planning The person in charge, Li Jie, stated at the 2018 China Electric Steamer (Electric Steamer) Industry Summit forum that users' pain point is the pain point of the company. For example, in terms of recipes, how to make the menu of products more suitable for consumers in different regions of the north and south How can the steamer make the heat control more precise? How can the steamer match the kitchen's overall decoration style? Easy to clean, how can the problem of deodorizing these traditional steaming tools be solved by the steamer?
In one fell swoop won the '2018 Steamer (Electric Steamer) Industry Recommended Buy Model' Awards and '2018 Steamer (Electric Steamer) Industry Worth Buying Model' awards the beautiful steaming and baking machine TQN36FQL-SS is undoubtedly the best answer, embedded With three functions in one style, it can be steamed and steamed and baked; steel crystal printing liner is easy to wear and clean; 1.0L large water box is convenient for continuous cooking for 90 minutes; 4 minutes 30 seconds It can reach 100°C steam temperature, more than 20% faster than most competitive brands; supports human-machine intelligent interaction, choice of massive cloud recipes; equipped with three-dimensional circulation steaming technology + top heating pipe, so that condensation does not drop, steam evenly wrapped Food, full precision temperature control, lock the nutrition is not lost.
The steamer (electric steamer) products are inseparable from the powerful technical support behind them. In order to ensure the pure taste and nutrition of steamed foods, Midea’s kitchen appliances specializes in establishing a steam research team and investing in a large number of people. , Financial resources to do research on steam, focusing on user experience pain points on the steamer (electric steamer) products to upgrade and upgrade. It is reported that the United States will be listed this year, a pure steamed professional steamer new products, this product is The box, cooking curve, steam generating device, etc. have some breakthrough progress. The third-generation high-power steam generator is used to achieve a healthy and fast steamer cooking, with sufficient steam and better food taste.
The technology and functions of the entire steamer (electric steamer) industry are continuously optimized. The steamer (electric steamer) category is becoming more and more abundant. The market demand is increasing day by day. However, because there is no uniform standard in the industry, The excessive marketing and promotion of small and small OEMs led some consumers to be skeptical about the steamer products and had the desire to buy but did not dare to start. In response, Mei Jie Li Jie called for: 'As the industry's first tier, Steam boiler (electric steamer) industry friends can cooperate and work together to formulate and regulate industry standards, and make the steamer (electric steamer) industry bigger and stronger, rather than over-consumption of consumer expectations.
Jiang Feng, chairman of the China Household Electrical Appliances Association, also said that despite the current momentum of the electric steamer (electric steamer) market, the penetration rate is still low. The reason is that consumers have low awareness of the product. At present, there is no concerted effort in the industry. Therefore, the popularization of steamers requires the concerted efforts of companies, channels, industry organizations, and the media to conduct effective consumption guidance. To solve consumer experience pain points as the key to product research and development of the United States kitchen appliances, the future will continue to focus on users Steamed food appeal, increase scientific and technological innovation, provide users with better products and services, and cooperate with steamer (electric steamer) industry friends to jointly launch industry standards, so that steamer development environment is more benign, so that users feel better .