'The first area we are targeting is storage, because 30 million terminals are sold every year from Konka, and the market will grow bigger in the future; secondly, the Internet of Things chip technology will bring new opportunities and subversion, Konka. Will focus on the Internet of Things chip layout. '
The long-awaited Konka Group, standing on the 38-year-old gate, suddenly launched a 'fighting war.'
Under the spotlight, Konka Group announced a high-profile announcement of the establishment of a new environmental protection technology division, the Semiconductor Technology Division. This means that this old color TV giant will formally enter the environmental protection, technology and technology hot spot. For Konka, these two new areas will be It brings considerable profits.
In addition, Konka said that in the future, it will take the opportunity to lay out key layouts in areas such as Health, New Energy Vehicles, Big Data, Internet of Things, and 5G.
At the same time, Konka's new strategy has also restructured its business structure and established four business groups: 'Technology Park Business Group', 'Industrial Products Business Group', 'Platform Services Business Group' and 'Investment Financial Business Group'. Pattern transformation and upgrading.
Under the background of the mixed era of state-owned enterprises, with the support of the major shareholder Overseas Chinese Town, a series of adjustments by the Konka Group can be described as a new look. However, this time, a large-scale cross-border expansion is possible. The risks are controllable and the funds are abundant. How to rationally allocate enterprise energy, also made a higher demand for the transformation of Konka, successfully opening up the Xinjiang region.
For CNBC Konka, who had already flown into the homes of ordinary people as early as around 2000, due to the conservative strategy, the internal relations needed to be straightened out. The development of the past few years has indeed gone through a long period of silence. It's a shame. Giant transformation is not easy.
Fortunately, just as the 40th anniversary of the reform and opening up, through a series of endogenous reforms and developments, Konka Group has gone through a wave of prices that can be described as 'bottom-up'. First, the number of people who handed over the new management last year after taking office. A phased transcript was quite dazzling. 2017 net profit soared 52 times year-on-year. At the same time, positive earnings and rapid growth continued to be recorded in the first quarter of this year.
KONKA's road to recovery has turned from a single home appliance manufacturing enterprise to a platform-based enterprise driven by technological innovation. The greatest value is precisely that it has jumped out of the 'box' of color TV business development and set aside the path dependence of the past. Efforts to get rid of the traditional manufacturing label of 'consumer electronics'.
Zhou Bin, the president of Konka Group, is full of confidence. He set a small target for this: In 2020, Konka’s revenue will exceed 60 billion yuan. It will nurture 3 new industries with more than 10 billion revenues and build 1-3 new ones. Domestic and foreign listed company platforms.
In the fifth year after the release of the new strategy, through the continuous leadership of the development concept of 'technology+industrial+urbanization', the annual sales revenue exceeded 100 billion yuan, becoming a world-class enterprise that is driven by technological innovation and has global competitiveness. Zhou Bin said.
Konka bred "core" dream
Appliances made 'core', it seems more and more into the trend.
As early as last year's two sessions, TCL Group Chairman Li Dongsheng made public suggestions and hoped that the government will continue to introduce policies to increase support for the semiconductor display and semiconductor chip industry. At the same time, according to an in-depth understanding of the Times Weekly reporter learned that in addition to the panel, TCL In the process of vertical integration of the industry chain, the chip business will also be included in the strategic plan. Since 2013, TCL has already participated in two chip companies, namely, DTW Electronics (TW.3545) and another US-based chip maker Jing Chen. Semiconductor (Amlogic).
When Gree released its 2017 financial report this year, it was unexpectedly discovered that Gree earned a net profit of over 20 billion yuan without dividends. The reason was to build chips. Recently, Dong Mingzhu, chairman of Gree Electric, announced even higher claims that even if it invested 50 billion yuan, We must also study the chip well.
Konka is the third home appliance company to attack the chip industry in a high profile.
For Konka’s move, there are many different opinions from outside. The questioning voice mainly lies in: 'Is the pace moving a bit too big' and 'The chip industry is high in threshold, can funds and technology keep up'?
Li Hongyi, vice president of Konka Group and head of the Semiconductor Technology Division, explained to the Times Weekly reporter that Konka is not a flash riser, nor is it groundless. Konka has a large demand and market.
It is understood that Konka's purchase of semiconductors last year was 9 billion yuan, and this year it will exceed 14 billion yuan. There will be more than 30% growth every year in the next 5 years. This is a huge volume, which means that Konka is born with semiconductors. The demand and a lot of digestion.
Secondly, this year, Konka released the '8K chip' at the CES exhibition in the United States, and won the CES Innovation Award. According to Li Hongxuan, these reserves have not been used before, but Konka has technical reserves and advantages.
'Third, to enter the semiconductor industry, there is no doubt that the financial barriers needed are very high, and our listed companies have a huge body of weight, as well as the support of the major shareholder OCT Group. This is precisely our three advantages in entering the semiconductor industry: Advantages, technical advantages and financial advantages. ' Li Hongyi told Time Weekly reporter.
For the pace of advancement in the chip industry, Li Hongyi said that Konka will use a 'smarter approach to cut in'. Konka is mainly done through self-developed mergers and acquisitions, but the manufacturing of these heavy assets will not be cast, mainly focused on Design, packaging and other light assets links.
'The first area we are targeting is storage, because 30 million terminals are sold every year from Konka, and the market will grow bigger in the future; secondly, the Internet of Things chip technology will bring new opportunities and subversion, Konka. Will focus on the Internet of Things chip layout. '
Li Hongshun admits to the Times Weekly reporter that the core of chip technology is still dependent on foreign countries, but the Internet of Things is a new technology area, which is not the same as the traditional one. China will have a chance to overtake in the next few years, so we must Focusing on the present, lay the next generation. If you continue to develop in the original direction, it will be difficult to exceed advanced foreign technologies. According to its disclosure, this year you can see a biometric-related IoT chip released by Konka. Have their own technical barriers.
'At the same time, some companies with large assets, large investments, long-term companies, and market-oriented companies do not dare to make such investments. However, we can use Oka City plus OCT and government funds to make a profound layout in this industry. Semiconductor is not an overnight event, but a protracted war. So we are also concerned about the upper reaches of this industry chain, including the manufacture of semiconductors, capital-intensive manufacturing, including semiconductor equipment, equipment with very high technological content, and we are all studying. ' Li Hongyi further explained.
'We hope to be among the best semiconductor companies in the world in 5-10 years and commit ourselves to becoming the top 10 semiconductor companies in China with annual revenue of over 10 billion yuan.' Zhou Bin told reporters.
Dong Min, vice president of AVC Cloud Network (AVC) commented to the Times Weekly reporter: 'For enterprises, the national fund and the international situation are just catalysts. Fundamentally speaking, the key point that companies should consider is to benefit from the Internet of Things. The rapid advancement in the world and its rich application scenario, whether the market in this field has investment potential and strategic role. In addition, the company’s own needs are very large, independent of the product attributes of consumer electronics, durable goods or smart living. Especially important. For cross-border home appliance companies like Konka, it does not necessarily focus on the core link, but it must be absolutely focused on avoiding heavy assets and guard against low-end excess capacity.
Cross-border to enter the environmental protection industry
Konka is another new industry that attracts much attention. It is the field of environmental technology.
According to Zhou Bin, the environmental protection industry has a certain degree of social public nature. Konka not only has the background and favorable support of the central government, but also has sufficient capital preparation and good industry synergy to meet the requirements for entering the industry.
According to the reporter, the business direction of Konka's environmental protection technology division will focus on water pollution control, air pollution control, solid waste treatment, recycling and reprocessing, and soil pollution treatment and repair.
On the one hand, Konka will adopt mergers and acquisitions. On the other hand, it will be the formation of a joint venture company, using its existing advantages and the advantages of Konka to form a joint venture company.
There are too many areas involved in environmental protection. Gas, water, solid waste, and solid waste are also many. It is impossible to complete all the environmental protection activities at once. What do we need in each industry segment? The strategy is based on the characteristics of the industry and the specific companies we selected, and the specific situation of Konka. We must not adopt a general approach to what we should do in an environmentally friendly manner.' Lin Hongyi, the assistant chairman of the board of directors of Konka Group, told reporters.
The first part is the water-related company. It has already acquired the company Yikang Technology. Secondly, it is more complicated. Many listed companies are doing qi, so we are also negotiating a business related to qi. Whether it is solid or micro-waste, the field is too wide. There are more than 140 categories of micro-waste. What to do and how to do it are all in need of further negotiation. Look at the advantages of Konka and what are the appropriate ways to do it. . '
According to reports, Konka's environmental protection industry is not merely chasing hot spots, but also has its own needs. Under the strategy of 'technology+industry+urbanization', Konka has initially formed Konka Dongguan Smart Appliance Industry Park in the country, Konka Zhuozhou Kechuang Center, Konka Kunshan Logistics. With the layout of industrial parks, these science and technology industrial parks also have waste water, waste gas, and solid waste disposal needs. Konka's development of environmental protection industries is conducive to complementing each other.
In fact, as the country strengthens industrial support, macro strategic orientation and environmental protection continue to increase, energy-saving and environmental protection industries have a vast space for development and a huge market increase.
Zhou Bin admitted frankly that the goal of the environmental protection business of Konka is to use one to two years to achieve a single-year revenue of more than 10 billion yuan, and use 3-5 years to build a domestic first-class environmental protection operation and maintenance high-end brand.
Sword refers to 100 billion revenue map
In fact, for a long time in the past, Konka's performance did not look good, and its profitability was questioned.
And in 2017, Konka’s revenue from the 20 billion yuan in 2016, striding to a scale of 30 billion yuan, and returning to the industry’s first echelon, the contribution of the color TV main business and the growth of diversified business contributed.
Today's Konka Group, the industry involved in home appliances, Internet operations, supply chain management, financial investment, industrial parks in the five major areas, to become the basis for the home appliance industry, the development of diversified business synergies. In addition to this announcement to enter the environmental protection, semiconductor industry, Konka future Will also focus on the layout of major health, new energy vehicles, big data, Internet of things, 5G and other areas.
The financial report shows that in terms of R&D investment, Konka Group continued to increase its efforts. It invested RMB 330 million in R&D last year, an increase of approximately 72% year-on-year.
Zhou Bin hopes to build Konka as a world-class company driven by technological innovation and global competitiveness. 'In the new strategic period, Konka will focus on 'one core positioning, two development lines, three development strategies, and four major businesses'. Group' accelerating the transformation and upgrading to achieve leapfrog development.
The four major industry groups mentioned by Zhou Bin are the restructuring of the four major business groups of the “finance business group”, the “industry product business group”, the “platform service business group” and the “investment financial business group” to achieve the transformation of the industrial structure. upgrade.
Faced with difficulties and challenges in the transition period, Zhou Bin admitted to reporters that Konka used to focus on electronic information technology in the past. Cross-border needs accumulation and time. This is difficult. Second, the emancipation of talents and thinking is another The difficulty.
Through the past two years, the whole team of Konka has been very united and the morale of the team has risen. With 38 years of accumulated experience, technology, and talent pool, as long as we open our minds, we will be able to do things easier than others and have more confidence.'
As for the outside world's questioning and incomprehension of the transitional layout of Konka, Zhou Bin said with a smile that it is too early to say that Konka is running on any track or concluding a judgment on Konka.
'Ultimately we may lay out 5 to 6 tracks, 6 to 7 tracks, and if there are 3 or 4 of them, then everyone will know what kind of company Konka is.'