Bear wants to log in the Shenzhen Stock Exchange SME board | Proposed fundraising 1.079 billion

With the development of our country's economy, small household electrical appliances as a symbol of high quality of life, quickly entered the consumer households, and also made China's small appliance industry into a strong growth period, the rapid expansion of the industry. Recently the small home appliances industry star brand bear electronics to China The Securities and Futures Commission submitted an IPO application. The company plans to publicly issue no more than 30 million shares and raise funds of 1.079 billion yuan.

Since its establishment, Xiao Xiong has been specialized in the research, development, design, production and sales of small home appliance products. Relying on the company's strong technical research and development capabilities and strict product quality control system, the small home appliance products produced have stable performance and excellent quality. , deeply loved by consumers. In 2017, Xiong Xiong Electric Egg Casserole, Electric Saucepan, Air Humidifier and other products won the 'Golden Wheat Award - 2017 Quality Award - Home Appliances' awarded by Zhejiang Daily Newspaper Group and Taobao.com. The company's product quality advantage is outstanding.

'Quality' is gradually becoming one of the important factors that consumers consider when choosing household electrical appliances. Xiao bear electrical appliances attaches great importance to product quality control, strictly enforces internal company standards and national standards, adopts advanced equipment and control processes in production, and makes products Various technical performance indicators have been reliably guaranteed. Xiao bear electronics has formulated a series of quality assurance related management systems and procedures documents such as “Supplier Control Procedures” and “Incoming Materials Inspection Management Methods”, from product R&D, manufacturing, and finished product storage. The link has set strict quality inspections. There are strict standards for product materials, technical safety, and manufacturing processes to ensure product quality.

In December 2011, Xiao Xiong Electric passed the ISO9001:2008 international quality management system certification, and in February 2018 passed the ISO9001:2015 international quality management system certification. Currently, Xiao Xiong Electric has established a perfect quality control system and an effective operating system; at the same time, the company's products Through a number of domestic and foreign product testing and certification, such as the European CE certification, Japan PSE certification, South Korea KC certification and CB certification, products can be sold in many countries and regions around the world.

In addition to the emphasis on product quality, Xiao Xiong has also formulated the "User Experience Management Measures" to regulate the user experience work. The company attaches great importance to the product experience and has a strong user experience advantage. One of the characteristics after 80 and 90 is that it is very admirable. Personalization, the pursuit of exquisite life. Therefore, in order to achieve this high quality of life, it will inevitably require various functions of small household appliances as an auxiliary tool. Xiao bear electrical R & D center has a product experience specialist responsible for new product experience research, including product out of the box, Appearance experience, operation interaction, scene simulation, product operation and usage maintenance, etc. In addition, according to user feedback of new products in the mainstream e-commerce platform, timely product improvement optimization.

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