On June 6th, at the Haidong Water Heater Jingdong Conference, the company released big data about its users: Safety, durability, price, appearance, constant temperature, and high volume of water have become users' top concerns. To meet these needs, Haier also E-commerce customized gas water heaters were released, redefining the safety and high-quality standards of a new generation of gas water heaters to meet the diversified bathing needs of consumers and bring the ultimate bathing experience.
Haier launches e-commerce customized products to define a new generation of gas water heaters
At the press conference, Haier released the requirements of gas water heaters for e-commerce users in order of: safety, reliability, price, appearance, constant temperature, and high volume of water, among which 33.3% of users pay attention to safety, ranking first; 32.6% of users value products. Durability ranks second, and 22% of users are concerned about the comfortable experience brought by constant temperature bathing.
The development of gas water heaters has experienced straight-line, flue-type and strong-row type, and gas-fired and flue-type gas water heaters have been eliminated due to safety problems. Although the current mainstream banned gas water heaters on the market are safe and comfortable, It has been improved, but there are still certain security risks, and it is unable to satisfy consumers' requirements for comfort.
Based on the insights of big-data users, Haier released a new generation of security gas water heaters: safer, more durable, and more constant temperature, and customized 3 gas water heaters for e-commerce companies. Among them, JSQ31-16WPT (12T) uses patented carbon monoxide security technology, Eliminating the hidden dangers of CO from the source allows users to bathe safely and securely, and the water servo is comfortable and constant temperature; JSQ31-16WD3(12T) uses patented oxygen-enriched blue flame combustion technology, water and gas dual temperature regulation; JSQ31-16JN5(12T) uses patented oxygen-enriched blue flame Combustion technology, intelligent self-cleaning.
A new generation of gas water heaters solve the industry's three major pain points
Pain point one: The home gas environment is not safe
At present, the biggest pain point of gas water heaters is the unsafe use of domestic gas. For example, when the smoke is inflated on a windy day, the air does not circulate and the exhaust gas is exhausted. The elderly forget to turn off the stove at home, and the soup spillover will extinguish the fire. These pose safety hazards. 33.3% of users choose Gas water heaters are concerned about safety, gas water heater safety issues become the biggest pain point for users, but also become the industry's biggest problem.
To this end, Haier has redefined the safety standards for a new generation of gas water heaters: A new generation of active protection technology for gas environment safety, this technology includes two black technologies from the aerospace field: Smart Carbon Monoxide Safety Protection System 2.0 and patented oxygen-enriched blue flame combustion system, And has been identified as the leading international technology. Among them, the smart carbon monoxide safety protection system is derived from the aerospace life exhaust gas monitoring system, 0.2 seconds speed response, while the sensor is equipped with intelligent self-cleaning, always maintain the highest sensitivity.
The patented oxygen-enriched blue flame combustion system was jointly developed by Haier and the China Academy of Space Technology. The exact ratio of the aerospace power combustion propulsion system achieves blue flames and high-efficiency combustion, making carbon monoxide emissions only 1/2-1/3 of the national standard. , From the source to reduce the security risks. The technology has also won the outstanding patent award issued by the State Intellectual Property Office, a new generation of Haier gas water heater products are equipped with this technology.
Pain point two: The quality of gas water heater is not reliable, not durable
E-commerce users ranked second on the quality of gas water heaters, second only to safety. Water tanks are thin, easy to burn, thin and easy to burn, copper is low in purity, easy to rust, and easy to deposit carbon in the combustion chamber. 3. Efforts to become the second biggest pain point for e-commerce users.
Haier's new generation of gas water heaters redefines high quality standards: The use of 99.99% pure, 0.8mm thick oxygen-free copper water tanks, to bring users a new experience of reliability, durability and high heat transfer efficiency. And intelligent self-cleaning micro-particle cleaning technology , Intelligent self-cleaning to keep the machine, eliminate the carbon deposit in the combustion chamber, improve thermal efficiency.
Pain Point 3: Bath water is hot and cold, water is small
At present, the gas-fired water heaters all speak constant temperature, and the industry has entered the constant-temperature era. However, users are still not satisfied, and new complaints have appeared: Summer water is too hot. Water in winter is not hot. Water is not heated at multiple points at the same time. Water, small water flow is not bad, boot cold water.
For this purpose, Haier has developed a patented dual-servo zero-fluctuation thermostat technology, a three-second speed constant temperature, which allows users to enjoy the ultimate thermostatic bath. The thermodynamic circulation system satisfies the user's need not to wait and don't waste the power to start a hot shower. The user can enjoy comfortable bathing in the environment of shower waterfall, bathing, and more water.
In addition, in order to solve the unhealthy bathing water quality and affect the user's skin, Haier Gas Water Heater adopts a triple-antiseptic high-efficiency antibacterial technology with a 99.9% antibacterial rate, allowing users to enjoy a healthy water bath. The appearance of the new color plate, Simple and stylish lines, exquisite sophisticated technology, LED high-definition display technology improvements are to meet the full range of user needs.
Relying on technological innovation, Haier Gas Water Heater has the fastest growth rate online
With the continuous growth of the online market, Haier Gas Water Heater not only analyzes the needs of e-commerce users through big data, but also customizes products for e-commerce customers. The three gas water heaters announced this time are: JSQ31-16WPT(12T), JSQ31-16WD3 (12T), JSQ31-16JN5(12T), fully meets consumers' needs for safety, quality and comfort, and has become the most competitive product of Jingdong platform.
According to the latest data from China Yikang, Haier Gas Water Heater's online share to date is 10.7%, a year-on-year growth rate of 40%, and it is also the fastest-growing brand in gas water heaters' e-commerce market share, TOP5. Haier's burning in the first camp The rapid development on the Internet has always benefited from user demand-oriented technological innovation. In response, industry sources said that the current concentration of gas water heater brand is not high, and with the development of the industry and increased competition, there will inevitably be The brand rewrites the industry landscape, and this depends on who can take the lead through original technology to meet consumer demand.