On June 5th, Zhejiang Meida, which had just ushered in the 6th anniversary of the listing, brought a variety of new products to appear in the 23rd China International Kitchen and Bathroom Facilities Exhibition (hereinafter referred to as the Shanghai Kitchen and Bath Exhibition), demonstrating the leading position in the integrated cooker industry. The big style of the person.
U.S. debuts at the 23rd Shanghai Kitchen & Bath Show
It is understood that this is the 10th consecutive year that the USU has attended the Shanghai Kitchen and Bath Exhibition. It can be said that it was during this decade that the integrated stove was never accepted, and even it was pushed out of the crowd to become famous nowadays. One of the most popular categories in the kitchen and electric industry. As a founder of this industry, Meida has grown from no one’s earliest response, quietly developed, step by step, developed into a leader in the industry, and successfully entered the capital. The market became the first integrated stove company to be listed on the Main Board. In 2017, the revenue of the USM exceeded the RMB 1 billion mark.
LED display brand before the US booth
Since the beginning of this year, due to the lagging effect of real estate regulation and control, the entire kitchen and electric industry has experienced a 'cold winter' and the growth rate has slowed down. The integrated stove market as a kitchen appliance subdivision area has also received some influence. However, the United States still maintained a rapid and steady pace of development. According to the first quarter of Zhejiang University announced, Zhejiang Meida achieved revenue of 220 million yuan, an increase of 53.15%, and the net profit attributable to the shareholders of the listed company was 61.72 million yuan. The year-on-year increase of 49.74%.
However, in contrast to the past, the United States has become more diversified in terms of channel layout. From this year, the U.S. has begun to enter a major channel of household appliances home appliances, such as Suning, Gome, Red Star Macalline, and Home Furnishings. While broadening sales channels, we will further increase the exposure of brands and products to enhance the brand structure. In addition, U.S. has continued to develop e-commerce channels and engineering channels, and actively embraced and explored new retail layouts. , which promotes both online and offline harvests.
U.S. Integrated Kitchen Shows Superior Oil Fume
According to the relevant person in charge of the U.S. General Administration, from a long-term development perspective, it is definitely not feasible to rely too much on a single building material store channel. Only by expanding a variety of sales channels can the entire integrated cooker industry be injected with development momentum, and the integrated stoves can be enhanced. The degree of popularity. 'especially access to home appliances KA channels, although the cost is high, but for the brand and even the development of the industry, there is nothing to lose. Therefore, the United States and the United States not only encourage distributors around to enter the KA, but also to the extreme Big support. ' The person in charge further said.
On the other hand, in the creation of product power, Mita is even more tolerant. In this Shanghai kitchen and toilet exhibition, whether it is a 5.0KW firepower of lotus fire, or a 65L large capacity steamer, it represents Currently integrating the most advanced technologies in the cooking industry. Dr. Xia Ding, former Chairman of Zhejiang Meida University, clearly stated that he would continue to increase investment in product research and development to create a leading industry. Original products.
Midea Health Kitchen
In addition to integrating stoves, Midea also displayed kitchen appliances related to water tanks, dishwashers, free-standing steam ovens, and clean water. The responsible person at U.S. In 3 to 5 years, the proportion of sales of these products has been continuously increased, thus forming a strong support for the core integrated stove business.
In fact, in the planning of Midea, the future is to establish an integrated kitchen as the core, to create leading kitchens, healthy kitchens, smart kitchen solutions, now with the rapid roll-out of its related products, Midea Soon you can change the situation where an integrated stove hits the world.
