Not to attract investment as the main appeal, but more emphasis on the display of brand image, this is the confidence of the enterprises occupying the market high ground. The 23rd China International Kitchen, bathroom facilities exhibition officially opened on June 5, 2018 (below Abbreviation: 2018 Shanghai Kitchen & Bath Exhibition, the company has already become the industry leader camp of the SAIC-Feng integrated kitchen, once again extended the pavilion design of the main 'home' concept on the Beijing Building Materials Exhibition in March, and strongly exported 'I am a creator' to the outside world. Brand value proposition.
The design of the Sapporo Integrated Kitchen at the 2018 Shanghai Kitchen and Bath Exhibition still continues the theme of 'Home'
According to Zhu Yifeng, director of sales and marketing of the company, “I am a creator” has two major meanings: On the one hand, it has a national CNAS laboratory certification, a collection of 'Zhejiang manufacturing', a top thirty industrial company in Quzhou, industry/ The national/ international three standard drafting units, high-tech enterprises, innovative demonstration enterprises in Zhejiang Province, and many other honorable personals include Shuai Feng integrated cookers, which are themselves cutting-edge technologies and leading product creators; on the other hand, have patents for removable and washable products, 99.96 % soot absorption rate, 52 dB low noise, '焱 power' burner, triple grease separation, steamed kung fu and many other technologies blessed Sapporo integrated oven products, is not only a variety of nutritious food creators, but also Health, the creator of comfort life.
Shuai Feng Electric Marketing Director Zhu Yifeng
Let the kitchen truly transform into a happy and happy family space for love. It is the heartbeat of the brand's proposition of “I am a creator” with the integration of the kitchen stove. In the handsome exhibition hall of the 2018 Shanghai Kitchen and Bath Exhibition, Warm living scenes, on-site baked dim sums, spacious open space for exchanges... all are carefully arranged around the cultural concept of 'home'.
Shuai Feng 2018's flagship new V9 integrated stove
The frequent appearance of large-scale industrial exhibitions, experiential terminals, and interactive scenes, will accumulate the technical achievements of the company's 20-year-old brands and deliver more natural and more grounded communication and output. More people really understand the integration of kitchen stoves. Through personal experience, they truly perceive the integration of stoves into the home space, and the great improvement and transformation of healthy living. “It is clear that it is more likely to raise the functional appeal of products to the emotional and personal value appeal level. Resonating on the other hand, it is even the fact that the competition in the integrated kitchen market is increasingly fierce. Today, as consumers increasingly focus on quality of life, they actively shape the brand value, occupy the minds of consumers, and acquire a more lasting core. Competitiveness.
'No fire, no stove, no stove, no kitchen, no kitchen.' Zhu Yifeng said that the concept of 'home' that Shafei had to create was an open kitchen. It was no longer full of oil, cluttered and narrow backgrounds, but family condensation. The new social space for communicating emotions, more product categories, more intelligent applications, can make the kitchen really become the core of a home warm and happy.
Shuai Fung's built-in sink dishwasher
In order to better create an open kitchen, Shuai Fung has not only integrated the core category of the stove as the main game, but also independently developed the hot sink dishwasher in the market, including embedded, integrated, desktop rich category selection In addition, the metal stainless steel cabinet project carefully bred for more than a year will also be put on the agenda. It is durable, waterproof, fireproof, moisture-proof, anti-corrosion, zero formaldehyde and other advantages, which can perfectly fit the development trend of China's future kitchen. 'These two new business segments will become the two new growth points for Sapporo Electric in 2018,' Zhu Yifeng said with confidence. At the same time, the advantages of the three categories of integrated stoves, dishwashers, and kitchen cabinets will complement each other. More emboldened to support the 'I am a creator' brand positioning.
Live demonstration of SSAW integrated sink dishwasher
More competitive products, richer category blessings, and landing on the end market will also make the company more competitive. In 2018, Shuai Fung will aim to open large stores and cover more than 1,200 countries across the country. On the basis of the store, the structure of the dealers will be further optimized. In the selection of agents, the standards will be increased accordingly, the operational strength will be increased, and the concept of experiential homes will be accelerated with refined operations. ' Zhu Yifeng believes that 'Big brands, should have high requirements, in order to more effectively promote the healthy development of the integrated cooker industry.'
