After 15 years of growing up, integrating the lucrative 'cake' of stoves is becoming bigger and bigger, the companies participating in the competition have also become stronger and stronger. Standing in the higher, longer-term perspective It is not a long-term plan to look for quantum enclosures and fight short-term expansion of prices. More emphasis on brand value is the key to stand out from the competition.
Deeply cultivating the integrated kitchen stoves for the 9th year in the industry, we foreseeable the opportunities for growth in the industry upgrade. We started the brand transformation process as early as the beginning of 2017, and established a brand-new slogan and the main direction of development for 'all for safety'. Immediately afterwards, the brand new LOGO and VI system, the new CCTV advertising campaign, the new series of product upgrades, and the new renovation of terminal stores... Over the past year, the Panchuan Integrated Kitchen has been advancing step by step in 'safety'. Zhishang's solid strategy.
Laichuan Safety Integrated Kitchen debut 2018 Shanghai Kitchen & Bath Show
On June 5, 2018, the 23rd China International Kitchen and Bathroom Facilities Exhibition (hereinafter referred to as the Shanghai Kitchen and Bath Exhibition), which is known as the “Wind Vane” of the Chinese kitchen and toilet industry, came again as expected, and was the fourth consecutive year of exhibition. The board's integrated kitchen, with its 341-square-meter booth, has made a strong debut. While displaying its brand strength, it has once again brought a different surprise to the industry. The 'Chuanzi' mascot with the meaning of kitchen security guards has been officially unveiled. .
Safety Defender 'Chuanzi' mascot was first shown in kind
According to Mr. Guo Maoyu, vice president of integrated kitchens at Liancheon, 'Chai Chai' is an anthropomorphic form of safety stoves for boarding in Sichuan. The overall image is based on blue and white colors. Helmet with a metallic feel, a black mask, and a model of fortitude. With a sense of intelligence and technology, it fully shows the safe and integrated technology of the safe and integrated technology.
Pan Chuan, Vice President of Integrated Kitchen Guo Maoyu
Similarly, this time, the “modern fashion style” pavilion was inspired by the “Chuan” character of the brand of the Ichikawa brand and boldly used the three-shaped cutting elements to perform product display, product experience, and cooperation in cooperation with other major functional areas. Partitioning, one-piece molding, and mutual space planning are both reasonable and allow exhibitors to have a sense of sight to explore mysterious technology.
The Chef T20 represents the future technical direction of the safe integration oven
Indeed, in the pavilion, a 2018 heavyweight new product, the Zhichi T20, was used as the “killer” for the safe integration of the LaCichuan kitchen. The Zhichi T20 is the industry’s first human-machine interaction, the first portable product. The integrated kitchen of Lian Shopping Mall can open multimedia playback through voice operation, search recipes, and purchase foods online; it can also remotely control the on-off switch of integrated stoves through a mobile phone APP, one-click smart wash, drying, disinfection, etc., making kitchen life More intelligent, more convenient, more secure.
The new kitchen in Ichikawa Integrated Kitchen: T26
From the advent of the 'Chuanzi' mascot, to the stylization of the pavilion design, to the intelligent innovation of the product, this series of major actions to accelerate the brand upgrade began to gradually create a concrete image of the integrated kitchen stove. The points of memory: security, intelligence, fashion... The brand's core values and connotations have been improved with the times.
The brand new LOGO of Safety Integrated Kitchen
In particular, the “Chuanzi” mascot, which is particularly relevant, has undoubtedly strengthened the personalization of the brand of the Ichikawa brand, which helps to narrow the distance between consumers and achieve better communication and communication results. 'Some innovative Technology and ideas are sometimes difficult to convey to the target audience in popular language, or difficult to remember, but the appearance of a cartoon mascot and its related applications can be seen at a glance without much explanation. According to Guo Maoyu, the visual image of the “Chuanzi” security guard can further strengthen the brand concept of “all for safety” in the integrated kitchen of Lachuan, and it can also serve as a valuable and vital IP symbol in the age of information explosion. , In the noisy market competition attracts people's attention, to arouse the user's attention to kitchen safety, and ultimately in the minds of consumers to establish a 'safety integrated stove is the board of Sichuan'' brand connection.
