On June 4th, high-end kitchen and electric brand Oulin held a new product launch event at the Shanghai Setteki Exhibition Center with the theme of 'See Shin·Chichi'. It released a variety of new products such as sink dishwashers and integrated cookers. Among them, the new Ole Urban The appearance of the integrated oven has attracted much attention. It will also be another great product for Orlin to create a smart, pure and healthy lifestyle.
And most of the current integrated cooker brand focus on the second and third tier cities and county-level market is different, Oulin integrated stove is mainly aimed at the first and second line market, is located in the city for young people to design a new kitchen electrical products. Oulin Group integrated stove Zhang Hongyu, general manager of the marketing center, said at the press conference that with the rise of the new generation of middle class, their pursuit for high quality of life has become stronger, and they are also looking forward to more personalized, intelligent and quality-conscious integration in kitchen electricity consumption. Kitchen products appear.
To this end, Oulin fully applies the persistent obsession and pursuit of design aesthetics and life experience to the latest integrated kitchen products 'Paris Night'. It is understood that this product mainly has 'San Mi' and ' Three speeds' two characteristics. Specifically, first of all, in the design, pay attention to the beauty of technology, the beauty of light and shadow and the beauty of craftsmanship. Not only will streamline design and aesthetic design be incorporated into the product, but also the innovative bionic washable technology. 'Apply to the product, so as to play a non-oily, scratch-resistant and multi-color effect. Secondly in terms of function, 'Paris Night' pursues fast-sucking, fast fire and quick steaming, guaranteeing the effect of oil smoke, burning Function and steamer efficiency can fully meet the user's actual needs.
Ou Lin Group Chairman Xu Jianguang
'It can be said that Olin's Paris Night's integrated stove has a feeling of after-80s. After 90's personality and after-00's color, it is a kitchen electric product that fully considers the needs of the younger generation of consumers.' .
In fact, as one of the first companies to introduce European high-end lifestyle concepts into Chinese kitchens, in the course of its 24 years of development, Orlin constantly transforms technology and iterates products to satisfy consumers in different eras. The requirements of life, and thus step by step to establish its high-end kitchen appliance leader's brand position.
Oulin integrated kitchen marketing center general manager
Right now, under the general trend of consumption upgrade, in view of the increasing importance of users for healthy and intelligent products, Oulin insists on being a “high-end healthy lifestyle implementer” as its vision, and leads through sink dishwashers and integrated cookers. Kitchen electric products, to continuously improve and enhance the kitchen in the 'washing area' and 'cooking area' of the user experience in these two scenes, further reflects the concept of Ou Lin product intelligence, science and technology supremacy.
Therefore, this time Oulin launched integrated kitchen products. In addition to its broad market development space, more consideration is given to the future development strategy of Oulin brand. It is hoped that the emerging integrated kitchen kitchen can bring kitchen space. More health, environmental protection, convenience, safety, but also to meet the different pursuits of the urban consumer class for personalized, stylish and intelligent kitchen life.
“The understanding of the modern urban young people about the kitchen has been different from that of the previous generation. For example, they hope that the kitchen can realize the living room, party and fashion, and the integrated stove has a high net absorption rate of oil fumes. The combination of good effects and other characteristics precisely meets their needs for this open kitchen scene. 'An Olene integrated stove-related product manager said to the Aiken Power Grid.
When talking about the future development of integrated stoves, Xu Jianguang, chairman of Orrin Group, was even more confident. In an interview, he said: 'With consumers' remarkably improved acceptance of integrated stoves, Oulin has on the one hand It needs to cater to this kind of demand of consumers. On the other hand, it needs to constantly understand the needs of consumers and increase investment in research and development to create more competitive and practical products. For example, design should pay attention to the needs of consumers. The subdivision, in terms of function, the pursuit of steaming, baking and other areas of the use of convenience and so on.
From this it can be seen that Oulin has a strong intention for the future development of integrated cookers. However, it needs to be pointed out that while the integrated cooker industry is developing rapidly, its market competition is bound to become fiercer and fiercer. As an important breakthrough, Olein said, how to form a certain channel layout in the shortest time, and get a more discerning user recognition, will become the key to whether it can be based on integrated kitchen market.
