On June 5th, the annual Shanghai International Kitchen & Bath Fair arrived on schedule, and the major integrated kitchen brands gathered together to offer a feast of products and technology to industry professionals.
In addition to cool and eye-catching products, different styles of exhibition hall design and site layout are also highlights of the exhibition. Among them, the Mars exhibition hall attracts people's attention with its unique style and stands out among many exhibitors.
Mars people integrated kitchen marketing vice president Hu Mingyi
This year's Martian Pavilion abandons all gimmicks and trivialities and presents them in a simple, stylish and clean atmosphere. In terms of site layout, the Martians are even more clever and ingeniously staged an ancient communion ceremony.
In the Mars exhibition hall, a bride wearing a coronet coronet and a red hijab on the head sits in the doorway, surrounded by a group of maids. The maid holds a couplet in her hand, which reads, “Integrated Dishwasher Shocked,” VII The month invites you to unveil '. There is a screen behind the bride. The screen reads 'What kind of man is worth marrying? The man who buys Martian dishwashers can marry! Ten fingers are not spring water, and life is boundless!' The design of this brain-opening scene has attracted many people to take photos and send friends.
At the exhibition site, the ancient greet ceremonies performed in the Mars Hall made an eyeball
The Martians used an exciting welcome ceremony to match the fun advertising copy and revealed an important message to the audience. In July 2018, Martians will launch an integrated sink dishwasher.
Martian Steamer Series
According to Hu Mingyi, marketing vice president of Mars Integrated Marketing, the integrated sink dishwasher, which will be released in July, is a high-end smart product that Martians have been working on for three years. 'The market has not been launched because of us. This product is completely independent research and development, and completely different from the current products on the market. For this product, we have invested tens of millions of R & D costs, several of which are the world's first.
Whether it is the X7, which was the only German company to win the IF Design Gold Award and the German Red Dot Award for 60 years in the kitchen industry in China, or the X2Z that has created a steamer integrated oven, it is also an integrated sink dishwasher developed by the company. For a long time, Martians have occupied the vantage point of the industry in product R&D and innovation. While creating unique products for consumers, they also lead the product development trend of the entire industry. This is also the reason that Martians can use short products. For a short period of 7 years, it has become an important secret to the leading brands in the integrated cooker industry.
Mars Q5 steamer integrated stove
In addition to product innovation, eclectic brand promotion has also helped the rapid development of Martians.
Unlike other companies that use celebrity endorsements, title high-speed rails, and other commonly used marketing methods, Martians pay more attention to the diversification of communication methods. Whether it is at the show site, 'Waiting brides do not wash dishes, artifacts wait for you' to reveal their heads' The slogans, which combined the new product release information with the ancient greetings, or the Bund advertisements that blew up the circle of friends the day before the show, or had previously linked to the dangers of the fumes from the Lilac Garden, the Martians can always find The same gameplay, and in the simplest and straightforward way, quickly occupy the consumer's mind.
It is precisely because of the “unusual road” in product and marketing that Martians have become a phenomenon-level enterprise in the integrated stove industry. Since its establishment in 2011, it has continued to grow at a rocket-like rate every year.
When it comes to planning for the future, Hu Mingyi stated that in the future research and development of integrated cooking products, Martians will focus on the user experience, product details and intelligent functions, etc. to improve the core competitiveness of products. In terms of innovative approaches, Martians in the future will try more ways of dissemination and will not stick to any form.
