Anshul Gupta, Gartner's research director, said: 'The consumer's demand for flagship and high-end mobile phones is rising due to the marginal effect of the upgrade. The demand for entry-level and mid-to-low-end mobile phones has also been continuously enhanced due to improvements in quality workmanship.'
Despite the slowdown in sales of smartphones in the domestic market, the rise of brands such as Vivo and OPPO, Samsung’s competition in the midrange is very fierce. Although Samsung’s flagship Galaxy S9/S9+ received favorable comments from media and users, The Android mobile phone giant is constantly facing pressure from various competitors. Samsung's growth rate has slowed down, and its market share has dropped by 0.3%.
Apple ranked second, with a market share of 14.1% in the first quarter of 2018, compared with 13.7% in the same period of last year. Gupta said: 'iPhone X's demand is higher than the iPhone 8/8 Plus, but the first quarter of 2018 The growth rate is lower than expected. Since Apple focuses on high-end products, it needs to significantly improve the overall experience of the next-generation iPhone, and the iPhone can develop stably.
Huawei and Xiaomi ranked third and fourth respectively. Huawei’s market share increased by 1.5%, and Xiaomi’s market share increased by 4%. According to the market company, Xiaomi’s annual growth rate in the first quarter was 124%. The growth rate in the Asia Pacific region has reached an alarming 330%.
In terms of operating systems, Google’s Android system continues to dominate, accounting for 85.9%, but it is worth noting that Android’s share in the first quarter of 2017 was 86.1%. At present, Apple’s iOS system accounts for 14.1%.
