On June 2nd, JD.com officially announced the first-day report of the “Jingdong 618 Global Mid-Autumn Shopping Festival”. The data showed that: sales of household electrical appliances of all categories broke 1 billion in 6 minutes, and sales of Jingdong Mobile’s 0-2 points were 3 times of the same period. Jingdong Computer Digital broke through 51 seconds, and computer and digital products sold over 4.3 million units throughout the day. Jingdong Electric 618 achieved a perfect start!
Xiaomi enters home appliances sales of all categories TOP10 Appliances enter the 'quality of consumption' era
In Jingdong Electric's first day of the 618th battle, traditional home appliance brands such as Midea and Haier still ranked top in the sales list. With Xiaomi’s continuous efforts in the field of smart home, it also successfully ranked among the top ten household appliances in the category of sales. Single. Rankings are ranked in order, Haier, Oaks, Gree, Philips, Siemens, TCL, Xiaomi, Hisense, Changhong.
Jingdong Home Appliances sells more than 80% of its TV products throughout the day in 4K smart products; Class 1 energy efficiency air conditioner sales account for more than 40%; Open-to-door and multi-door refrigerators account for more than 40% of sales; Washing and drying one washing machine sales Accounted for close to 30%; dishwasher sales were 3 times higher than the same period last year; sales of Dyson V7 FLUFFY handheld vacuum cleaners known for high-end black technology exceeded 10% of May's total in 10 minutes; highly appreciated by female consumers Sales of all kinds of small home appliances of beauty appliances category increased by 4.5 times year-on-year.
In addition to the strong performance of traditional home appliance brands, the data also shows that household appliance consumption upgrade trends are significant, and emerging category appliances that can significantly improve the quality of life are highly favored. Home appliance consumption is becoming more sophisticated, functional, professional, and brand-oriented. Has officially entered the 'quality of consumption' era.
The sales of domestic branded mobile phones became mainstream One-plus mobile phone sales volume, sales volume doubled year-on-year
In recent years, Huawei, Xiaomi, Vivo, OPPO, and OnePlus have all taken the rise of the domestic mobile phone brands. They have continued to develop in the direction of high-end products, and the prices of single products have also been continuously explored. This directly helped to include the above 5 Eight domestic mobile phones, including mobile phone brands, successfully entered the top ten sales of Jingdong Electronics in the first day of sales.
Consumers' enthusiasm for Apple's mobile phones has not diminished. Apple has successfully won the top spot in terms of brand, quality, and other advantages. Xiaomi, Glory, Huawei, One Plus, Hammer, Samsung, 360, vivo, OPPO ranks 2-10th in sales.
In terms of sales volume, sales of OnePlus, Vivo, OPPO, Nubia, 360, Apple, Huawei, Nokia, Meizu, Philips and other brands increased by more than 100% year-on-year, among which millet mobile phones sold 10,000 units in 2 minutes and won Jingdong Electric 618. Mobile phone category 'second kill day' brand sales champion.
In particular, it is worth mentioning that the one-plus-one mobile phone was very bright in this year's Jingdong Electric 618's opener, successfully seized sales, sales grew double the first throne, sales are also 32 times the same period last year.
Jingdong Computer Digital Sales Breaks 51 Seconds
Jingdong Electric's 0-1 point after the first day of sale, notebook sales increased nearly five times year-on-year, desktops increased 19-fold year-on-year, monitors grew more than five times year-on-year, graphics cards increased six-fold year-on-year, speakers increased five-fold, SLR And the lens increased by 5 times year-on-year, and the projector grew 7 times year-on-year.
Lenovo, as the world leader in the PC field, still ranks first in this year's computer digital product sales ranking of Jingdong Electronics on the first day of 618. Hewlett-Packard, Dell, Canon, Sony, Fiji, Asus, Xiaomi, ThinkPad and Nikon Two to ten.
The mobile phone is still the preferred choice for electronic products, ranking first in search keywords.
In the era of mobile Internet, mobile phones as an important carrier of communication between people and the world have been valued by more and more consumers. In the first-day search of Jingdong Electronics Co., Ltd. on the first day of this year, the keyword search of 'mobile phone' ranked first. It also proves Jingdong as the preferred platform for mobile phone consumption in China and is trusted by users.
Behind the 'mobile phone' search keywords are air conditioner, refrigerator, TV, notebook, headphones, washing machine, Bluetooth headset, monitor, electric fan.
Stronger spending power in economically developed provinces Guangdong became the province with the highest amount of orders on the first day
In the ranking of provinces (municipalities) under the same amount of Jingdong Electric's first day of 618, Guangdong, Beijing, Jiangsu, Shanghai, Shandong, Zhejiang, Sichuan, Henan, Hebei, and Hubei rank in the top ten in the rankings, among which the top ranked provinces are China's traditional economically strong provinces (cities) also indicate that provinces (cities) with better economic development have stronger consumer willingness and ability.
First-tier urban dwellers 'can earn money and can spend'
In the first day of the Jingdong Electric 618, the cities with the top 10 orders were Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, Hangzhou, Suzhou, Wuhan, Chongqing, and Zhengzhou. They are all first-tier or first-tier cities in China and live in these cities. The level of consumer income at work is even higher. Despite the pressure of high prices, it still cannot stop everyone's consumption enthusiasm.
In addition, Jingdong Life Travel also achieved brilliant results in the promotion activities on the first day of the year 618 this year, of which sales of travel and holiday businesses were 209% of the same period last year, and sales of wedding photography business were 29 times of the same period of last year.
Through the sales data of JD.com's first day of 618, we not only saw the overall rise of domestic brands, but also saw an increasingly obvious trend of consumption upgrade. High-quality lifestyles are becoming the mainstream. Jingdong Electric 618 made a good start and then sales. And battle report data is more worth looking forward to!
On June 2nd, JD.com officially announced the first-day report of the “Jingdong 618 Global Mid-Autumn Shopping Festival”. The data showed that: sales of household electrical appliances of all categories broke 1 billion in 6 minutes, and sales of Jingdong Mobile’s 0-2 points were 3 times of the same period. Jingdong Computer Digital broke through 51 seconds, and computer and digital products sold over 4.3 million units throughout the day. Jingdong Electric 618 achieved a perfect start!
Xiaomi enters home appliances sales of all categories TOP10 Appliances enter the 'quality of consumption' era
In Jingdong Electric's first day of the 618th battle, traditional home appliance brands such as Midea and Haier still ranked top in the sales list. With Xiaomi’s continuous efforts in the field of smart home, it also successfully ranked among the top ten household appliances in the category of sales. Single. Rankings are ranked in order, Haier, Oaks, Gree, Philips, Siemens, TCL, Xiaomi, Hisense, Changhong.
Jingdong Home Appliances sells more than 80% of its TV products throughout the day in 4K smart products; Class 1 energy efficiency air conditioner sales account for more than 40%; Open-to-door and multi-door refrigerators account for more than 40% of sales; Washing and drying one washing machine sales Accounted for close to 30%; dishwasher sales were 3 times higher than the same period last year; sales of Dyson V7 FLUFFY handheld vacuum cleaners known for high-end black technology exceeded 10% of May's total in 10 minutes; highly appreciated by female consumers Sales of all kinds of small home appliances of beauty appliances category increased by 4.5 times year-on-year.
In addition to the strong performance of traditional home appliance brands, the data also shows that household appliance consumption upgrade trends are significant, and emerging category appliances that can significantly improve the quality of life are highly favored. Home appliance consumption is becoming more sophisticated, functional, professional, and brand-oriented. Has officially entered the 'quality of consumption' era.
The sales of domestic branded mobile phones became mainstream One-plus mobile phone sales volume, sales volume doubled year-on-year
In recent years, Huawei, Xiaomi, Vivo, OPPO, and OnePlus have all taken the rise of the domestic mobile phone brands. They have continued to develop in the direction of high-end products, and the prices of single products have also been continuously explored. This directly helped to include the above 5 Eight domestic mobile phones, including mobile phone brands, successfully entered the top ten sales of Jingdong Electronics in the first day of sales.
Consumers' enthusiasm for Apple's mobile phones has not diminished. Apple has successfully won the top spot in terms of brand, quality, and other advantages. Xiaomi, Glory, Huawei, One Plus, Hammer, Samsung, 360, vivo, OPPO ranks 2-10th in sales.
In terms of sales volume, sales of OnePlus, Vivo, OPPO, Nubia, 360, Apple, Huawei, Nokia, Meizu, Philips and other brands increased by more than 100% year-on-year, among which millet mobile phones sold 10,000 units in 2 minutes and won Jingdong Electric 618. Mobile phone category 'second kill day' brand sales champion.
In particular, it is worth mentioning that the one-plus-one mobile phone was very bright in this year's Jingdong Electric 618's opener, successfully seized sales, sales grew double the first throne, sales are also 32 times the same period last year.
Jingdong Computer Digital Sales Breaks 51 Seconds
Jingdong Electric's 0-1 point after the first day of sale, notebook sales increased nearly five times year-on-year, desktops increased 19-fold year-on-year, monitors grew more than five times year-on-year, graphics cards increased six-fold year-on-year, speakers increased five-fold, SLR And the lens increased 5 times year-on-year, and the projector grew 7 times year-on-year.
Lenovo, as the world leader in the PC field, still ranks first in this year's computer digital product sales ranking of Jingdong Electronics on the first day of 618. Hewlett-Packard, Dell, Canon, Sony, Fifi, Asus, Xiaomi, ThinkPad and Nikon Two to ten.
The mobile phone is still the preferred choice for electronic products, ranking first in search keywords.
In the era of mobile Internet, mobile phones as an important carrier of communication between people and the world have been valued by more and more consumers. In the first-day search of Jingdong Electronics' 618th this year, the keyword search of 'mobile phone' ranked first, It also proves Jingdong as the preferred platform for mobile phone consumption in China and is trusted by users.
Behind the 'mobile phone' search keywords are air conditioner, refrigerator, TV, notebook, headphones, washing machine, Bluetooth headset, monitor, electric fan.
Stronger spending power in economically developed provinces Guangdong became the province with the highest amount of orders on the first day
In the ranking of provinces (municipalities) under the same amount of Jingdong Electric's first day of 618, Guangdong, Beijing, Jiangsu, Shanghai, Shandong, Zhejiang, Sichuan, Henan, Hebei, and Hubei rank in the top ten in the rankings, among which the top ranked provinces are China's traditional economically strong provinces (cities) also indicate that provinces (cities) with better economic development have stronger consumer willingness and ability.
First-tier urban dwellers 'can earn money and can spend'
In the first day of the Jingdong Electric 618, the cities with the top 10 orders were Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, Hangzhou, Suzhou, Wuhan, Chongqing, and Zhengzhou. They are all first-tier or first-tier cities in China and live in these cities. The level of consumer income at work is even higher. Despite the pressure of high prices, it still cannot stop everyone's consumption enthusiasm.
In addition, Jingdong Life Travel also achieved brilliant results in the promotion activities on the first day of the year 618 this year, of which the sales of tourist and holiday businesses was 209% of the same period last year, and the sales of wedding photography business was 29 times of the same period of last year.
Through the sales data of JD.com's first day of 618, we not only saw the overall rise of domestic brands, but also saw an increasingly obvious trend of consumption upgrade. High-quality lifestyles are becoming the mainstream. Jingdong Electric 618 made a good start and then sales. And battle report data is more worth looking forward to!
