The anniversary of the change in consumer spending day
Another year 618Strictly speaking, 618 In fact, it was the anniversary of Jingdong. When Liu Qiangdong was still working in Zhongguancun, it already existed. However, when the cat’s online shopping festival became even more influential, the Jingdong would not be content with it. 618 It's just a celebration day. 618It has become the day for all people to spend, not just the awakening of consumer awareness of consumption upgrades, but also the awakening of e-commerce practitioners and platform business consciousness. Many brands have joined to promote this spree.
'buy cell phone Shang Jing Dong' Has become a user guideline
'buy cell phone Shang Jingdong’s phrase, which everyone can read and understand, is deeply rooted in people’s hearts. In terms of advertising effectiveness, it not only established the brand of the product, but also greatly stimulated the sales of the market, and became the second brand of Jingdong mobile phone. You will think of three squirrels when buying nuts. When you mention buying a mobile phone, you only think of Jingdong.
In the selection of e-commerce platform, Jingdong 3CFrom the perspective of volume, word of mouth is a well-deserved leader in the industry, and the image of quality e-commerce has been deeply rooted in people's minds. To a certain extent, many users have cultivated a sense or consumption habit. , Buy 3CProducts on the Jingdong.
Jingdong mobile phone enabler Breakthrough sales bottlenecks
Jingdong a few months ago 2018At the annual strategic conference, JD.com announced five major core strategies, including online and offline integration, operator cooperation, service upgrade, and brand marketing, to empower mobile phone brands and help mobile phone brands to continue to increase sales.
Mobile business line 11Since the year, the total number of users served by Jingdong Mobile exceeded 2.3Billion, the compound growth rate of sales is the overall growth rate of online 2Times. 11In recent years, the number of brands that Jingdong Mobile has worked with has exceeded 500More than the number of businesses served 5000Home. According to GfK Correct 2017In the second half of the year, statistics on the first sales channels for major brand new products in the market were achieved. 72%, Jingdong platform has become one of the biggest channels for mobile phone brands.
Last year, the leaders of the Jingdong mobile phone department repeatedly appeared in the press conferences of Nubia Z17, Hammer Nut Pro, Moto Z2 Play, OnePlus Mobile Phone 5, Sharp S2, Blackberry KEYone and many other heavyweight new machines. Jingdong mobile phone figure.
Jingdong Mobile’s new online channel creation method is the most important reason for attracting mobile phone brands to “hold the thigh”. Today, the sales of first-line mobile phone brands in the mobile phone industry have received no small impact. The second and third-tier brands are more competitive incentives. When reducing costs, Jingdong has become the most powerful backing for small and medium-sized brands.
Jingdong Super Brand Day is also favored by various mobile phone brands. The brand day combines JD.com marketing, big data, operational capabilities, etc., combined with the brand's own core competitiveness, integrates offline advertising, public relations, and online delivery. Social Spread, provided for the brand on the day of 'Super Brand Day' 24Hours of investment in platform-wide strategic resources. Taking into account the huge exposure of brand image and information while driving product sales, based on big data users' portraits, the brand fans are refined, individualized and purified, and fans are widely involved and engage in deep interaction; The sales of JD in JD reached a peak target, creating a sensational effect in the manufacturing industry and strengthening the user perception of the brand.
In the era of unbounded retail, JD.com is a fully empowered partner for retail infrastructure providers.
In the era of consumer escalation, what are more and more demanding consumers?
As China's overall economy has matured, consumer choices have shown more changes. People value the added value, quality, sense of ritual and participation, personalization and customization on the functional experience, and consumption upgrades are not people. With money, it becomes foolish. In fact, a well-educated middle-class group may be more astute in its consumption. It is still in line with a 'cost-effective' logic, but the connotation has changed.
With this Jingdong 618'Global Midyear Shopping Festival 'The arrival of Jingdong Mobile has ushered in an upgrade of 'Beijing's worry-free service' and strives to bring a more sensible shopping experience to a wide range of consumers. Especially for those who want to change their new machines, the 'credit recovery' model will be replaced with new ones. 2.0It is worth trying, as long as your credit rating is up to standard, you can achieve 'recovery after recovery,' save the new machine faster and more.
Jingdong Mobile always believes that service is the temperature of the product, and it is the attitude of the brand. In the face of common consumer accidental damage, quality problems, price concerns, response to aging and other consumer pain points, JD launched a 'one-stop worry-free protection' , 'Higher quality and lower prices', 'All-round improvement of user experience' Three levels of 'Beijing worry-free' services, to provide consumers with a more temperature shopping experience.
At the same time 6month 1From today onwards, users who purchase mobile phones in JD.com can get universal coupons for the accessories when they buy the entire game. In addition, JD.com mobile phones are for the broken screen replacement and have launched a new service that is far lower than the average price of the market. ' Price, at 618During the period, half a year 29Yuan, broken screen replacement price for the whole year 59yuan.
Jingdong 618period, 6month 2The day will be Jingdong Mobile Carnival Day. 618, Big phone 5Folding seconds and iPhone X As low as 6999Yuan and other preferential benefits, for wanting to be in this 618For a friend who started a mobile phone during this period, he really didn’t have to wait until 6month 18number.
The anniversary of the change in consumer spending day
Another year 618Strictly speaking, 618 In fact, it was the anniversary of Jingdong. When Liu Qiangdong was still working in Zhongguancun, it already existed. However, when the cat’s online shopping festival became even more influential, the Jingdong would not be content with it. 618 It's just a celebration day. 618It has become the day for all people to spend, not just the awakening of consumer awareness of consumption upgrades, but also the awakening of e-commerce practitioners and platform business consciousness. Many brands have joined to promote this spree.
'buy cell phone Shang Jing Dong' Has become a user guideline
'buy cell phone Shang Jingdong’s phrase, which everyone can read and understand, is deeply rooted in people’s hearts. In terms of advertising effectiveness, it not only established the brand of the product, but also greatly stimulated the sales of the market, and became the second brand of Jingdong mobile phone. You will think of three squirrels when buying nuts. When you mention buying a mobile phone, you only think of Jingdong.
In the selection of e-commerce platform, Jingdong 3CFrom the perspective of volume, word of mouth is a well-deserved leader in the industry, and the image of quality e-commerce has been deeply rooted in people's minds. To a certain extent, many users have cultivated a sense or consumption habit. , Buy 3CProducts on the Jingdong.
Jingdong mobile phone enabler Breakthrough sales bottlenecks
Jingdong a few months ago 2018At the annual strategic conference, JD.com announced five major core strategies, including online and offline integration, operator cooperation, service upgrade, and brand marketing, to empower mobile phone brands and help mobile phone brands to continue to increase sales.
Mobile business line 11Since the year, the total number of users served by Jingdong Mobile exceeded 2.3Billion, the compound growth rate of sales is the overall growth rate of online 2Times. 11In recent years, the number of brands that Jingdong Mobile has worked with has exceeded 500More than the number of businesses served 5000Home. According to GfK Correct 2017In the second half of the year, statistics on the first sales channels for major brand new products in the market were achieved. 72%, Jingdong platform has become one of the biggest channels for mobile phone brands.
Last year, the leaders of the Jingdong mobile phone department repeatedly appeared in the press conferences of Nubia Z17, Hammer Nut Pro, Moto Z2 Play, OnePlus Mobile Phone 5, Sharp S2, Blackberry KEYone and many other heavyweight new machines. Jingdong mobile phone figure.
Jingdong Mobile’s new online channel creation method is the most important reason for attracting mobile phone brands to “hold the thigh”. Today, the sales of first-line mobile phone brands in the mobile phone industry have received no small impact. The second and third-tier brands are more competitive incentives. When reducing costs, Jingdong has become the most powerful backing for small and medium-sized brands.
Jingdong Super Brand Day is also favored by various mobile phone brands. The brand day combines JD.com marketing, big data, operational capabilities, etc., combined with the brand's own core competitiveness, integrates offline advertising, public relations, and online delivery. Social Spread, provided for the brand on the day of 'Super Brand Day' 24Hours of investment in platform-wide strategic resources. Taking into account the huge exposure of brand image and information while driving product sales, based on big data users' portraits, the brand fans are refined, individualized and purified, and fans are widely involved and engage in deep interaction; The sales of JD in JD reached a peak target, creating a sensational effect in the manufacturing industry and strengthening the user perception of the brand.
In the era of unbounded retail, JD.com is a fully empowered partner for retail infrastructure providers.
In the era of consumer escalation, what are more and more demanding consumers?
As China's overall economy has matured, consumer choices have shown more changes. People value the added value, quality, sense of ritual and participation, personalization and customization on the functional experience, and consumption upgrades are not people. With money, it becomes foolish. In fact, a well-educated middle-class group may be more astute in its consumption. It is still in line with a 'cost-effective' logic, but the connotation has changed.
With this Jingdong 618'Global Midyear Shopping Festival 'The arrival of Jingdong Mobile has ushered in an upgrade of 'Beijing's worry-free service' and strives to bring a more sensible shopping experience to a wide range of consumers. Especially for those who want to change their new machines, the 'credit recovery' model will be replaced with new ones. 2.0It is worth trying, as long as your credit rating is up to standard, you can achieve 'recovery after recovery,' save the new machine faster and more.
Jingdong Mobile always believes that service is the temperature of the product, and it is the attitude of the brand. In the face of common consumer accidental damage, quality problems, price concerns, response to aging and other consumer pain points, JD launched a 'one-stop worry-free protection' , 'Higher quality and lower prices', 'All-round improvement of user experience' Three levels of 'Beijing worry-free' services, to provide consumers with a more temperature shopping experience.
At the same time 6month 1From today onwards, users who purchase mobile phones in JD.com can get universal coupons for the accessories when they buy the entire game. In addition, JD.com mobile phones are for the broken screen replacement and have launched a new service that is far lower than the average price of the market. ' Price, at 618During the period, half a year 29Yuan, broken screen replacement price for the whole year 59yuan.
Jingdong 618period, 6month 2The day will be Jingdong Mobile Carnival Day. 618, Big phone 5Folding seconds and iPhone X As low as 6999Yuan and other preferential benefits, for wanting to be in this 618For a friend who started a mobile phone during this period, he really didn’t have to wait until 6month 18number.
