Ten Billion Enablement Program | JINGDONG CHENG multiple brands exclusive choice

On June 1st, the signing ceremony of Jingdong Ten Billion Enablement Plan was held at the Jingdong headquarters. Ren Tao, general manager of the notebook and printing business department of Jingdong Mall's computer and digital business division, Liu Yitao, business director of Lenovo's consumer Jingdong Electronics, and Hewlett Packard Enterprise Co., Ltd. General Manager Li Yinglong and others attended the signing ceremony and officially launched Jingdong’s Ten Billion Enablement Program, which is based on Jingdong’s reverse customization model, empowering cooperative brand manufacturers, based on the game PC category, and customizing high-quality game products to create billions of sales. Amount. Lenovo, Hewlett-Packard signed a multi-dimensional brand strategy cooperation agreement at the scene; At the same time, Lenovo Saver series new products, HP Shadow Elf series products will be June 1, exclusive launch in the Jingdong platform, the joint launch of the new Jingdong channel in 618 period. To create the Jingdong Ace debut project, formally opened the carnival of the JD 618 Global Midyear Shopping Festival in 2018.

(Ren Tao, general manager of the notebook and printing business division of Jingdong Mall's Computer and Digital Division, and Liu Yitao, the business director of Lenovo's consumer Jingdong)

Ten Billion Enabled Project Launched, Jingdong Comprehensive Enabling Brand

With the continuous expansion of the digital market of computers, the demand of consumers has become increasingly diversified. In terms of the environment, consumption upgrades and consumer spending in the area of ​​pan-electronic entertainment have become important growth points. In mid-2017 alone, the domestic mobile game market reached 144.58 billion yuan. , It can be seen that the competition in the game market is fierce. Under this market environment, JD.com launches a 10 billion empowerment program, based on Jingdong platform and the advantages of big data resources, empowers brand manufacturers, and provides in-depth and efficient Jingdong reverse customization for participating brands and products. Resource support, to produce products that meet the market demand and development trend, through the integration of resources, and to create billions of game PC sales scales together with brand owners.

The signing ceremony also means that JD.com will continue to deeply integrate its platform resources. Based on Ai and big data mining, it will provide brand companies with accurate analysis solutions for user and product demand, promote brand customization, and fully empower brands. Demand from the perspective of consumer demand, build brand-specific custom marketing solutions, and in the Jingdong 618 global mid-year shopping season sales, to help brand manufacturers achieve sales leaps.

(Ren Tao, general manager of the notebook and printing business division of Jingdong Mall's computer and digital business unit, and Li Yinglong, general manager of consumer computer e-commerce, Hewlett-Packard Co., Ltd. signed the contract)

Reverse customization of new products, Lenovo HP competed for contract

As a high-quality e-commerce platform trusted by the brand and recognized by consumers, JD.com launched a multi-billion-eligible plan on the first day of the JD 618 Global Mid-year Shopping Festival. It quickly gained the support and participation of Lenovo, Hewlett-Packard, and other brands. Signing a strategic cooperation contract. It is reported that since 2015, Jingdong began to promote the brand manufacturers to reverse product customization, the first on-line reverse customization product is the HP Shadow Elves generation, the Shadow Elves series products from the second generation of new products In the first day of launch, there were sales of over 10,000 units, and the peak value reached 32,000 units. Similarly, Jingdong’s reverse-customization highlights were not just one product. In 2015, Lenovo’s rescuer’s game products went on the market, winning the first year of the game in the first year. The top1 series also achieved excellent sales performance in the subsequent series of product launches. It also validated Jingdong's reverse customization model and enabled branded products.

Of the game titles currently sold by JD.com, more than half come from reverse-customized celebrity products. In general, reverse customization is based on user portraits and user needs of JD.com’s large data mining target customers. Provided to manufacturers for product development, design, and forecasting. Jingdong combined with consumer demand and manufacturers to develop accurate marketing plans and implement operating plans on JD.com platform; Based on long-term good cooperation relationship, Lenovo and HP also always regard JD.com as The most important strategic partner in China was at the start of the Jingdong 618 Global Midyear Shopping Festival. On June 1th, Lenovo and Hewlett-Packard also placed their heavyweights Lenovo Saver Y7000 and Hewlett-Packard Shadow Elves on the exclusive launch of Jingdong. I believe Under the blessing of JD.com, the sales effect will be self-evident.

The new and exclusive first-time collection gathered in Jingdong, 10 billion empowered blows the era horn

For the brand, Jingdong Ten Billion Enablement Program will help the cooperative brand to further build a phenomenon-level reverse custom explosive product, and cooperate with Jingdong in the unbounded retail layout and big data, marketing and other fields to promote the transformation of traditional notebook manufacturers. , Achieving a substantial increase in brand sales; For consumers, Jingdong cooperates with the brand, based on the deep mining of big data, can jointly launch more products that truly meet the needs of users, and bring better experience for users.

At the same time, the launch of Jingdong Ten Billion Enablement Plan at the beginning of the Jingdong 618 Global Mid-Market Shopping Festival will surely stimulate the participation of many brands. After that, through the implementation of the Ten Billion Enablement Program, based on the unbounded retail in-depth layout, the advantages of Jingdong Integrated Platform will be built. The two-way information bridge between brands and users has promoted the deepening of the reverse customization model, improved production and operating efficiency, and made the entire game ecosystem alive.

In addition to the Jingdong billion-enablement program, Lenovo, HP's new PC gaming products were launched at the same time on June 1st. They played an ace duel on the day of the 618 soaring. They competed in the gaming PC market and provided Jingdong 618 with exciting and fiery. In fact, not only Lenovo and Hewlett-Packard, but many international brands have chosen the Jingdong platform for their exclusive launches of new products, making JD.com the starting point for new products. This is the recognition of JD.com platform and is the best proof of JD.com's strength. , This Jingdong 618 global mid-year shopping festival will also bring us some surprises, worth the wait.


On June 1st, the signing ceremony of Jingdong Ten Billion Enablement Plan was held at the Jingdong headquarters. Ren Tao, general manager of the notebook and printing business department of Jingdong Mall's computer and digital business division, Liu Yitao, business director of Lenovo's consumer Jingdong Electronics, and Hewlett Packard Enterprise Co., Ltd. General Manager Li Yinglong and others attended the signing ceremony and officially launched Jingdong’s Ten Billion Enablement Program, which is based on Jingdong’s reverse customization model, empowering cooperative brand manufacturers, based on the game PC category, and customizing high-quality game products to create billions of sales. Amount. Lenovo, Hewlett-Packard signed a multi-dimensional brand strategy cooperation agreement at the scene; At the same time, Lenovo Saver series new products, HP Shadow Elf series products will be June 1, exclusive launch in the Jingdong platform, the joint launch of the new Jingdong channel in 618 period. To create the Jingdong Ace debut project, formally opened the carnival of the JD 618 Global Midyear Shopping Festival in 2018.

(Ren Tao, general manager of the notebook and printing business division of Jingdong Mall's Computer and Digital Division, and Liu Yitao, the business director of Lenovo's consumer Jingdong)

Ten Billion Enabled Project Launched, Jingdong Comprehensive Enabling Brand

With the continuous expansion of the digital market of computers, the demand of consumers has become increasingly diversified. In terms of the environment, consumption upgrades and consumer spending in the area of ​​pan-electronic entertainment have become an important growth point. In mid-2017 alone, the domestic mobile game market reached 144.58 billion yuan. , It can be seen that the competition in the game market is fierce. Under this market environment, JD.com launches a 10 billion empowerment program, based on Jingdong platform and the advantages of big data resources, empowers brand manufacturers, and provides in-depth and efficient Jingdong reverse customization for participating brands and products. Resource support to produce products with a high degree of market demand and development trends. Through resource integration, we will create billions of game PC sales scales together with brand owners.

The signing ceremony also means that JD.com will continue to deeply integrate its platform resources. Based on Ai and big data mining, it will provide brand companies with accurate analysis solutions for user and product demand, promote brand customization, and empower brands. Demand from the perspective of consumer demand, build brand-specific custom marketing solutions, and in the Jingdong 618 global mid-year shopping festival sales, to help brand manufacturers achieve sales leaps.

(Ren Tao, general manager of the notebook and printing business division of Jingdong Mall's computer and digital business unit, and Li Yinglong, general manager of consumer computer e-commerce, Hewlett-Packard Co., Ltd. signed the contract)

Reverse customization of new products, Lenovo HP competed for contract

As a high-quality e-commerce platform trusted by the brand and recognized by consumers, JD.com launched a multi-billion-eligible plan on the first day of the JD 618 Global Mid-year Shopping Festival. It quickly gained the support and participation of Lenovo, Hewlett-Packard, and other brands. Signing a strategic cooperation contract. It is reported that since 2015, Jingdong began to promote the brand manufacturers to reverse product customization, the first on-line reverse customization product is the HP Shadow Elves generation, the Shadow Elves series products from the second generation of new products In the first day of launch, there were sales of over 10,000 units, and the peak value reached 32,000 units. Similarly, Jingdong’s reverse-customization highlights were not just one product. In 2015, Lenovo’s rescuer’s game products went on the market, winning the first year of the game in the first year. The top1 series also achieved excellent sales performance in the subsequent series of product launches. It also validated Jingdong's reverse customization model and enabled branded products.

Of the game titles currently sold by JD.com, more than half come from reverse-customized celebrity products. In general, reverse customization is based on user portraits and user needs of JD.com’s large data mining target customers. Provided to manufacturers for product development, design, and forecasting. Jingdong combined with consumer demand and manufacturers to develop accurate marketing plans and implement operating plans on JD.com platform; Based on long-term good cooperation relationship, Lenovo and HP also always regard JD.com as The most important strategic partner in China was at the start of the Jingdong 618 Global Midyear Shopping Festival. On June 1th, Lenovo and Hewlett-Packard also placed their heavyweights Lenovo Saver Y7000 and Hewlett-Packard Shadow Elves on the exclusive launch of Jingdong. I believe Under the blessing of JD.com, the sales effect will be self-evident.

The new and exclusive first-time collection gathered in Jingdong, 10 billion empowered blows the era horn

For the brand, Jingdong Ten Billion Enablement Program will help the cooperative brand to further build a phenomenon-level reverse custom explosive product, and cooperate with Jingdong in the unbounded retail layout and big data, marketing and other fields to promote the transformation of traditional notebook manufacturers. , Achieving a substantial increase in brand sales; For consumers, Jingdong cooperates with the brand, based on the deep mining of big data, can jointly launch more products that truly meet the needs of users, and bring better experience for users.

At the same time, the launch of Jingdong Ten Billion Enablement Plan at the beginning of the Jingdong 618 Global Mid-Market Shopping Festival will surely stimulate the participation of many brands. After that, through the implementation of the Ten Billion Enablement Program, based on the unbounded retail in-depth layout, the advantages of Jingdong Integrated Platform will be built. The two-way information bridge between brands and users has promoted the deepening of the reverse customization model, improved production and operating efficiency, and made the entire game ecosystem alive.

In addition to the Jingdong billion-enablement program, Lenovo, HP's new PC gaming products were launched at the same time on June 1st. They played an ace duel on the day of the 618 soaring. They competed in the gaming PC market and provided Jingdong 618 with exciting and fiery. In fact, not only Lenovo and Hewlett-Packard, but many international brands have chosen the Jingdong platform for their exclusive launches of new products, making JD.com the starting point for new products. This is the recognition of JD.com platform and is the best proof of JD.com's strength. , This Jingdong 618 global mid-year shopping festival will also bring us some surprises, worth the wait.

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