Last year, the domestic plastics industry was affected by the sluggish economic environment and the rise in international oil prices. The overall performance was relatively weak. In western Chongqing, despite the advancement of the project to build the West 100 billion plastic industrial park, the plastics industry was Rapid development, but companies still face the difficulties of developing the brand in depth. Recently, the Chongqing Plastics Industry Association held a roundtable forum, where dozens of corporate CEOs talked about where the Chongqing plastics industry is.
Seize the opportunity to develop
For Chongqing's plastics companies, the biggest opportunity for development is to build a 100 billion-class plastics industrial park in Chongqing. Last year, China’s western plastic eco-industrial park was settled in Liangping County, Chongqing, and a plastics industrial cluster was established through agglomeration and development. Billion-class industrial clusters. With the first batch of projects completed and put into operation, Liang Ping has already realized a production value of 1.5 billion yuan in less than a year. The industrial clustering development effect has shown a preliminary appearance. 'In the past, our plastics companies were scattered all over the country, and their results were different. Everyone has not developed satisfactorily. ' Liu Hanlong, secretary-general of the Chongqing Plastics Association, said that today, all plastics companies in Chongqing are gathering around the Liangping Plastics Eco-Industrial Park to work together to complement each other.
At the same time, the Chongqing Plastics Association has also become a link that closely links related companies. Bao Zhesong, general manager of Chongqing Weixing New Building Materials Co., Ltd. said: 'After years of hard work, we are increasingly aware that doing business cannot We must integrate ourselves into the society and we must integrate ourselves into the community to complement each other and grow. ' In recent years, the Chongqing Plastics Association has actively promoted exchanges and cooperation among member companies, benefited businesses, strengthened industry self-discipline, and promoted the overall level of the industry. More and more companies support it. Among them, the pipeline companies are even Baotuan Development, established the Chongqing Plastics Industry Association pipeline professional committee.
Industry Breakthrough Take Brand First
'Opportunity does not mean success can be achieved. Enterprises need long-term development and they must rely on excellent quality.' Fu Zhimin, president of the Chongqing Plastics Industry Association and vice president of Chongqing Gudi Technology Co., Ltd., stated that Quality win has become the consensus of the member companies of the association. 'Peers are the most aware of each other, more knowledgeable than the government, than users. Therefore, mutual supervision between companies and companies is the best means of supervision, and it is also a good way to learn from each other. Fu Zhimin said that all member companies of the Association are also actively supporting industry self-regulation. This will become an important means for Chongqing's plastics companies to improve their quality.
Judging from the experience of many companies, if companies are to survive, they must really establish a quality development concept with strong quality, strong quality, and a brand-based approach. A general manager of a company says: 'We do quality, not to show it to consumers, but to treat our own business with our own conscience and the most responsible attitude. Only down to earth can truly win a place.'
Close development must tap potential
He Hong, head of the Building Materials Division of Chongqing Economic and Information Commission, said that in recent years, Chongqing has been committed to promoting the industry to high-end and high-tech development. Benefits of the '6+1' seven industry clusters based on laptops and cars as the main engines After the initial display, integrated circuits, LCD panels, Internet of things, robotics, graphene and nano-new materials, new energy and smart cars, shale gas, MDI integration, bio-pharmaceuticals, and environmental protection equipment have become the top 10 in Chongqing's future acceleration. Strategic emerging industries will become a new bright spot for future industrial growth. The 10 strategic emerging industries will bring new markets for the plastics industry. Around these 10 industries and their supporting materials, Chongqing plastics companies will have a lot to offer.
He also suggested that: 'Companies should pay more attention to the needs of economic and social development, dig deep into the market, and actively contribute to economic and social development. Enterprises will also be rewarded.'
In addition, many plastics industry executives said in an interview that at present, the Southeast Asian market is showing strong demand for power, which is also an important opportunity for the development of plastics companies. Companies are planning to build superior brands and push products to the Southeast Asian market.