On June 4, 2018, SURE, a well-known Japanese home appliance brand, held a press conference to mark the launch of SURE in China in Guangzhou. The president of Ishizaki Bozhang, Ishizaki Electric Manufacturing Co., Ltd. and Ishizaki Hider (Guangzhou) Technology Co., Ltd., a joint venture company of SURE China, represented Participate in the ribbon-cutting ceremony and announce the release of the SURE brand.
Left: Minister Hirayama Fujio Right: President Ishizaki Bozhang
Founded in Tokyo in 1928, SURE is one of Japan's earliest companies with expertise in electric heating products. It provides related products for government departments such as the Japan Ministry of Railways and the Ministry of National Defense. It is a strategic partner for Panasonic, Toshiba and Hitachi. Provide related domain solutions.
In the glorious history of the past 90 years, SURE focused on the development of electric heating products. From the early days of its establishment, industrial electric heating products, as the market demand and the scale of the company expanded, gradually turned to home electric heating products, introduced induction cookers, electric irons, bread machines and other products Among them, the SURE wireless steam iron sold more than 10,000 units upon its launch. It was buoyed by the phenomenon level and won the 2016 Japan Life Appliance Awards.
Japan SURE Corporation President Ishizaki Bozhang
Japan SURE Corporation President Ishizaki Bozhang stated: 'China is the world's largest producer and consumer of home appliances. It has broad market prospects and a business environment that embraces innovation. This is very important for SURE. SURE is eager to bring to Chinese consumers. Convenience, home, make life more art. '
In 2018, China's small appliances boomed. Japan's SURE established a joint venture with Chinese partners to rapidly promote the development of the Chinese market.
Japan SURE will adhere to the "customer for the sake of" quality policy, in-depth study of the Chinese market, understand the actual needs of Chinese consumers and living habits, targeted development of product lines.