On June 5th, less than 10 days after the opening of the Russian World Cup in 2018, Hisense Group, an official sponsor, officially announced that British actor Benedict Cumberbatch became the latest spokesperson for Hisense TV. He and Hisense Together to compete in the World Cup, it is also the first time it has spoke to Chinese consumer electronics brands.
Benedict Cumberbatch, 'Bennie' in the mouth of the fans, 'Volley' in the eyes of the public, is one of the world's most popular performers and has performed brilliantly and fashioned Holmes, Hawking, Turing The role of high IQ, such as Dr. Bizarre, which has impressed global audiences. After he fired in the Avengers 3 in recent days, the starring British drama “Melrose” continued to boom, and the “textbook-like” burst of acting captured the big wave. The fans, last week, were slammed out on the streets of London to defeat four robbers to rescue the delivery boy.
Hisense sponsored the European Cup in 2016 and became the first top sponsor from mainland China in the 56-year history of the European Cup. It first tasted the sweetness of sports marketing and opened the curtain for Chinese companies to sponsor international top events to the world. Under this circumstance, as the most experienced China's 'number one player' in sports marketing, every move in this World Cup has received a lot of attention. This 'big move' released by Hisense at the last moment makes everyone's eyes shine. Sex and differentiation are the core of brand communication. In the case that Chinese companies compete for the World Cup star and the endorsements of the participating teams, Hisense is unique in its own way, out of the 'World Cup+star' logic, left-handed 'World Cup' and right-handed 'Hollywood'. The noble and elegant British style and passionate green fields are cleverly collided and come to the fore in a crowd of companies.
In fact, the selection of Hollywood acting celebrity endorsers in top sports events is also the practice of many world-class brands. Every year, the American Super Bowl 'Diamond Advertising Time' is so expensive that a large number of brand protagonists are Hollywood stars. The combination of 'Sports IP + Hollywood Superstar' is an effective method verified by world-class brands. Hisense's operation once again shows its international vision and precise operation tactics in marketing.
It is understood that before Hisense chose Fufu as his spokesperson, he also compared and screened many world-class players. He has never found anything particularly suitable. Finally, he believes that Chongfu and Hisense are consistent in terms of brand tonality and also in conformity with the spread of differentiation. In the past few years, Benedict Cumberbatch himself and the roles he played have shaped the high-end, high-chiness, professionalism and elegance of the image, and trusted the brand of Hisense in the public, 'technology' and 'high-end'. 'The impression is very much in line with the product image of the ultra-high definition smart TV that Hisense promoted during the World Cup. It has been the first in the Chinese market for 14 consecutive years, and the global average shipping size and price A well-known TV brand, Fufu is not unfamiliar with Hisense. In recent years, Hisense not only greatly increased its international reputation by sponsoring the European Cup, but also established its own production base in Europe. Sales of TVs, refrigerators and washing machines in the UK have been In the rapid growth. Pursuit of the ultimate in the professional, has always been very cautious endorsement Volvo will in China's consumer electronics sector in the Office of the spokesman Show to Hisense, Hisense also shows the product and brand trust and confidence.
'Football Emperor' Beckenbauer once said: 'It is not football that rolls on the greenfield, but gold.' As the world's largest commercial value IP, the World Cup has an unmatched amount of traffic. The data show that in 2014 Brazil In the final of the World Cup Germany against Argentina, there were more than 1 billion people watching. Especially in this World Cup in Russia, China and Russia only have a five-hour time lag. There are quite a number of kick-off times for Chinese audiences in the prime evening. The Chinese fans who always watch the game day and night are the ones that are the 'best of all' except for the 2002 World Cup in Korea and Japan. Therefore, the Chinese corporate corps is a collective strike. Now, behind the 'number one player' of Hisense, Hisense has both High-end players such as Wanda closely followed and other players who sponsored World Cup participating national teams and famous players and World Cup hotspots flocked. Chinese enterprises’ World Cup marketing war can be expected to be the most intense one.
Today, Hisense has finally found his own spokesperson. Fufu has also found his new love. For Chinese fans who are blessed with countless blessings, they are very much looking forward to idols making milk powder through their endorsement of Hisense TV to China. After all, Compared to his previous tires and cars, this time finally had a chance to sell idols.
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