In 618, China University promoted the imminent launch of major businesses to fully fight the full fire. The home appliance market as a big push for e-commerce has always attracted the most eye-catching attention.
On June 5, the interface news report pointed out that Suning Xiong’s household appliance market omni-channel sales king, with a market share of 20%.
In the domestic appliance market, Suning has always played the role of 'big brother' and sat on the first place in the field of household appliances. Of course, this first is not empty words, from the iResearch omnichannel sales report for 2017 to GfK 2018 Q1. Appliance market report, Suning appliance omnichannel first position has become the industry consensus.
According to data compiled by various authorities on the interface news, in 2017, the growth rate of Suning's U.S. GMV was nearly 60%, and in the case of an overall slowdown in the growth of e-commerce platforms, far more than JD.com and other comprehensive e-commerce platforms. 2018 In the first quarter, the growth of all categories of household electrical appliances in Suning exceeded that of the industry, including retail sales of washing machines, air-conditioners, and other categories, which increased by more than 50% year-on-year.
As far as the household appliances market is concerned, the offline market is still the main battlefield. GfK data shows that in Q18, China's home appliance market sales accounted for 69% and 31% of sales in offline and online markets, respectively, and accounted for nearly 70% of the offline sales.
Combining the experience advantages of nearly 5,000 Internet stores across the country, Suning's sales of high-end products continued to climb. At the same time, Suning sank through the 4th and 6th-level market channels to fully capture market share. The data shows that as of June 4th, Suning The number of retail cloud stores nationwide has reached 556, while Suning plans to achieve 3,000 county and township markets by the end of 2018. This is equivalent to the average number of Suning Tesco retail cloud stores in each county in China.
In fact, Suning has been playing an overwhelming role in the home appliance retail sector. Whether it is the control of the supply chain or the formulation of the industry service standard law, whether it is a combination of online and offline smart retail models, or with the brand continued to be good The interaction and cooperation are the main reasons for Suning’s long-term leader in home appliance market share.
For the appliance industry, Suning is not only the largest O2O retail channel, but also the first platform for appliance brands to gain insight into consumer demand and grasp industry trends. Currently, in Suning, the number of new products for home appliance brands accounts for more than 80%. Based on Suning's supply Chain advantage, more than 50% of home appliances explosive products released in Suning. 618 home appliance wars broke out in full, Suning this campaign, the situation is inevitable.
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