On June 5th, only 9 days left before the opening of the World Cup, Hisense, the official sponsor of the World Cup, even announced that he had a famous British actor. Benedictine Cumberbatch, who was nicknamed by the Chinese fans as the 'blessing' Become Hisense brand ambassador. At the same time, the new World Cup officially designated TV - Hisense ULED ultra-definition TV U9 PRO debut, ultra-5000 backlit partition once again set a world record.
Benedict Cumberbatch
The first Chinese brand to endorse the endorsement
With popular fans such as Sherlock, Avengers and other popular IPs, they have a large number of fans in China. On the big screen, Fufu is known as the “High IQ” professional character, including the detective Sherlock Holmes. The physicist Hawking, the father of computer Turing, etc., is said to play Edison in the future.
Hisense also revealed earlier that the reason for choosing Fufu as a spokesperson was to take a fancy to “this wise, rigorous and thick English gentleman style”. Hisense, in turn, became the first Chinese brand to endorse the Fufu.
As a veteran Chinese home appliance manufacturer, Hisense has been sitting in the top spot for domestic TV for 14 years in a row. In recent years it has become one of the top three TV brands in the world. However, it has always been a low-key and steady domestic brand and has a good reputation. Strong service and channel capabilities, but few great moves in marketing.
Until sponsorship of the European Cup of France in 2016, Hisense became the first top sponsor from China in the 56-year history of the European Cup. 'Hisense TV, China's No. 1' Slogan caused a phenomenon-level smashing and was dubbed Europe. Cup of biggest black horse.
In order to create an international brand image, in recent years, Hisense has successively sponsored world-class events such as Formula 1 and Australian Open. At the same time, it spent nearly US$100 million to become the official sponsor of the World Cup in Russia this year.
In Fufu's body, he had a similar experience. He was an accomplished performer, and after playing in theatrical drama, television, and movie for ten years, he came to the top of his career in 2010 with Sherlock. , "Dr. Strange", "Avenger's Alliance 3" and other large-scale continuous harvest high box office and high reputation, volume Fu also successfully among the world-class actor.
Ultra 5000 backlit partitions, Dr. Strange can not help but like cool technology
In the movie "The Wonderful Doctor", Dr. Weiqi has the magic of manipulating time, but he can only use this skill when he is extremely focused. Hisense, as a brother of domestic TV, has been focusing on the polishing of television products for nearly half a century. The self-developed ULED display technology has gone from 1.0 iterations to 4.0 to the landmark PRO era, standing on top of domestically produced TVs and even rivaling international big names.
At this year's CES, Hisense introduced the U9 television with the world's highest number of backlit divisions (1056), and won the 'Global Yearly Display Technology Gold Award'. This thought that this record will be maintained for a long period of time. Hisense had broken it and raised the number of backlit partitions to an astonishing 5376.
The finer the backlight partition of the LCD TV, the more precise control of the brightness changes in each area of the screen, and the fine adjustment. In particular when presenting popular HDR screens, it can show better highlights and dark fields and richer Detail of light and darkness.
Prior to this, there was no TV capable of achieving ultra-1000 backlight partition until U9 appeared. Now, Hisense has upgraded the backlight partition to an ultra-5000 level, which means that the screen's light control capability has been greatly improved, bringing perfection to the self-illuminating ULED. Black level performance. At the same time, the peak brightness of up to 3000nit will perfectly release the potential of HDR picture, showing an unprecedented high dynamic range performance.
It is reported that Hisense U9 series are limited editions, each TV has its own unique number, and all have been hand-tuned to ensure that the picture quality can be achieved at the factory to achieve the best level. It can be said that Hisense is at a price to U9 series The quality of home-made TVs is like that of the British aristocracy represented by the scrolls. With the transcendence of character, the nobleness and calmness of the heart, the vulgar and vulgar Athens does not lead the way to improve the cultural taste of the entire society.
Signing the volume to become a brand ambassador, launching a series of official TV products for the U9 and a series of World Cup events, coupled with the continuous activities of large and small offline, Hisense continues to make moves around sports marketing. Behind these actions, all are actively implementing the ' Going to the sea's strategic goal. Hisense can recreate the European Cup marketing miracle, may wish to wait and see.
