On June 5th, less than 10 days after the opening of the World Cup in Russia in 2018, the official sponsor of the Hisense Group officially announced that British famous actor Benedict Cumberbatch became the latest spokesperson for Hisense TV. He will fight with Hisense. World Cup Stadium, which is also its first endorsement of China's consumer electronics brand, gold content is full.
Benedict Cumberbatch, 'Bennie' in the mouth of the fans, 'Volley' in the eyes of the public, is one of the most popular performers in the world. He has performed and shaped Sherlock Holmes, Hawking and Turing. The role of high IQ, such as Dr. Bizarre, which impresses the global audience. After the fire in the Avengers 3 in recent days, the starring British drama “Melrose” continued to boom, and the 'textbook-like' bursting technique captured the big wave. Fans, last week, were slammed out on the streets of London to fight off four robbers to rescue the delivery boy. Word of mouth and popularity burst out. Hisense’s choice was surprising, and the precision of his shots was also hit. Praise.
In the case of major companies competing for the World Cup star and the endorsement of the participating teams, Hisense has developed a unique way out of the 'World Cup+star' logic, left-handed 'World Cup' and right-handed 'Hollywood', will be noble and elegant British style and passion four The green fields of the shots cleverly collided and mingled with each other. This is also the current mainstream operating tactics of the world's leading brands. It is understood that after Hisense compared and screened many world-class players, he finally thought that actor Benny and Hisense were still Consistent with the tone of the brand, it is also in line with the requirements of the spread of differentiation. Over the years, Benedict Cumberbatch himself and the roles he plays have shaped the high-end, high-intelligence, professional and elegant image, and the brand of Hisense in the public The impression of 'reliability', 'technical' and 'high-end' in China is very much in line with Hisense's product image of ultra-high definition smart TVs promoted during the World Cup. It has been a seamless fit for 14 consecutive years in the Chinese market. First, the well-known TV brand with the world’s first-ever average shipment size and price, Volvo is not unfamiliar with Hisense, and has always been extremely cautious about endorsements. His endorsement debut in China's consumer electronics to Hisense, Hisense also shows the product and brand trust and confidence.
In this World Cup in Russia, China and Russia only have a five-hour time lag. There are quite a number of kick-off times for the Chinese audience. Even for Chinese fans who always stay up late watching, it is not only the 2002 Korea World Cup. In the 'best of breed' period, for Chinese companies, the World Cup marketing war can be foreseen to be the most intense one.
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