According to the quarterly tracking data of wearable devices released by market research company IDC, in the first quarter of 2018, the global shipment of wearable devices was 25.1 million units, which was a year-on-year increase of 1.2%. Among them, Apple Watch's unit shipments increased by 13.5% year-on-year. Market share increased from 14.3% in the same period last year to 16.1%, ranking first.
Xiaomi ranked second with 14.8% market share in shipments, and Fitbit ranked third, with market share dropping from 12.2% to 8.7%. Huawei ranked fourth, with market share rising from 2.1% to 5.2%. Garmin ranked fifth, market The share rose from 4.6% to 5.0%. The combined market share of other vendors was 50.3%.
In the first quarter, global wearable device shipments grew at a much slower rate than the 18% recorded in the same period last year. This was mainly due to a 9.2% year-on-year drop in basic wearable device shipments. With consumers preferring smarter devices, Apple, Fitbit and many brands of fashion, higher-priced smart wearable devices increased by 28.4%.
Watches and wristbands accounted for 95% of global shipments of wearable devices in the first quarter. At the same time, garments with integrated sensors increased by 58.6% year-on-year. Most of these are shoes with step functions, but shirts and shorts are provided. There are also more and more brands of clothing with other sports tracking functions.
