May 27, the United States once again in the subdivision of the field of the force, import Disney classic IP launched ' Mickey's ' children's air-conditioning. The release of the day, including star Blue and polar white two new appearance, in the activity scene, the United States home air-conditioning domestic marketing company general manager Liu Tao, the United States ' Mickey's children's air conditioning, is the United States and Disney classic model of Cross-border cooperation.

And the launch of the ' Mickey ' new products, also scheduled for this year's ' Children's Day ' in suning easy to purchase line, offline channels to achieve a synchronized listing, the first batch of only 5000 sets of product.

To accelerate the transformation of brand rejuvenation with user-oriented With the advent of the new era of interconnected objects, the traditional ways and means have become weaker in the demand resources, the consumption demand model, the mode of product development, the mode of commercial circulation and the mode of production and marketing have formed the obvious deconstruction effect.

In this environment and pattern, only the innovation of the model can adapt to a new mobile internet age. and user-oriented become the preferred way to adapt to the new environment, to the user demand for information sources to traction enterprises in the research and production of various environmental changes.

The beauty of ' Mickey ' children's air-conditioning is a user-oriented, through its unique CDoc product development methodology introduced by the new product.

Beauty of the introduction of Disney Classic IP, the introduction of ' Mickey ' Children's air conditioning Early beauty after the children's market research, make decisions and launch the ' Mitch ', but also to the children before the overall upgrade of air-conditioning.

This is not only the United States air conditioning dedicated to the user and the market to create a new model, but also the United States to speed up the transformation of the air-conditioning brand rejuvenation of another leap. In recent years, the United States of air-conditioning across the border sports, music, games, entertainment and other fields, and constantly realize the business model, business model, marketing model innovation.

The United States Air conditioning Disney to achieve Cross-border IP marketing, to create a dedicated child air conditioning immersion experience, in the fusion of classic brand elements, but also pass out the beauty of the air conditioning rich younger brand connotation.

to high quality products for the host into the classic IP In fact, the United States in recent years, the brand transformation of air-conditioning, product upgrade ideas and Disney's brand and product direction of a high degree of agreement. It is well known that innovation is one of the philosophies that Disney has been pursuing.

This point coincides with the long-term development of air conditioning in the United States, not to mention that innovation is itself one of the gene fragments of beauty. In recent years, the United States in the air conditioning to high-quality products based on the competitiveness of the product is spared no effort, especially the wind-free Comfort Star series of products, will be no wind caused by the air conditioning in the field of a unique new category.

Similarly, in Disney's development process, its commitment to the efforts always in high-quality standards to form a virtuous circle, the Disney brand of all products, high-quality is necessary to achieve the protection. At a deeper level, Disney's entertainment experience is always to give people the hope, desire and optimism of a firm belief, and with a fun experience to respect everyone.

In this regard, the United States air-conditioning also has a similar move. In the process of promoting the rejuvenation of the seven dimensions of sports, music, games, movies and so on, the air conditioner in the United States is full of warm, healthy and energetic videos, and activities are most likely to respect audiences and users.

These ways and content, are in the further enrichment of the beauty of the brand connotation of air-conditioning, the expansion of the beauty of the air conditioning product significance.

The beauty of the air-conditioning into the Disney classic IP, the introduction of the ' Mickey ' children's air conditioning itself is a kind of health care, child care, the family warm scene to build the initiative to promote the overall consumption of environmental health awareness, space demand awareness of further promotion.

Create a win-lose ecology with the market segment as the entrance The beauty of Mickey child air-conditioning to the original technology focus on good sleep, the wisdom of the eye components of infrared induction children kicked by the action, and then intelligent control temperature; Moreover, its gorgeous design combined with innovation and technology, also brought the artistic experience of the upgrade.

The series of products in Suning easy to buy platform first, starting only for 5000 units, and June 1 children's Day in the one or two-level market in Suning stores ' Children's Day-meter-odd air-conditioning special sales promotion activities to continuously meet the needs of users of the purchase and use.

An iterative upgrade from last year's Comfort Star series, to this year United Jingdong launched Mwow series of energy-efficient products, and then to the introduction of the Disney classic IP "Mickey's" Children's air conditioning, the United States air conditioning in different areas of the introduction of different adaptation products, so as to create a diversified sales model of explosive goods. More importantly, the Mickey Child air conditioner in Suning's starting, before the Mwow series products in the Beijing-east debut, the United States air-conditioning are in innovation and technology, high-quality products and business platform linkage to consumer output, this move is a market segments for the entrance to create a high user experience, partner satisfaction,

Its own quality growth of the total win ecosystem. The author also learned that the future, the United States air-conditioning and suning will continue to deepen cooperation and common to create products, marketing and service integration of household appliances ecological circle. The United States air conditioning will also be in the ' product leadership, efficiency-driven, global operations ' strategy under the guidance of a strong combination, accelerate the transformation of younger brands.

Its own quality growth of the total win ecosystem. The author also learned that the future, the United States air-conditioning and suning will continue to deepen cooperation and common to create products, marketing and service integration of household appliances ecological circle. The United States air conditioning will also be in the ' product leadership, efficiency-driven, global operations ' strategy under the guidance of a strong combination, accelerate the transformation of younger brands.