OPPO to launch AI and AR earlier to break through technical barriers

For most people, the concept of AI artificial intelligence originated from sci-fi movies at first. It seems to be far away from our lives. However, in fact, since 2017, AI artificial intelligence has gradually started to flourish in the smartphone industry. It has been widely used in face recognition, voice assistant, scene recognition, etc. It is recognized as one of the key technologies that will lead to the transformation of smart phones in the future.

Every industry change is a challenge and an opportunity coexist. AI has also become the key to a new round of technology competition among many manufacturers. Some time ago, Qualcomm's Qualcomm artificial intelligence innovation forum was held in Beijing, and the world’s leading smartphone manufacturer OPPO demonstrated the AI ​​field. The numerous achievements have aroused great concern in the industry.

As we all know, AI is a cutting-edge, cutting-edge technology. If there is no deep technology accumulation, it will be difficult to make fun of it. As the world’s fourth-largest smartphone maker, OPPO has been investing in AI artificial intelligence research since 2016. At present, advanced training clusters and data centers have been set up and more than 300 artificial intelligence patents have been applied. This year, the OPPO Research Institute was formally established, and AI is also one of the important research directions. These have laid a solid technical reserve for OPPO. At the same time, OPPO always maintains an open technological innovation mentality and actively cooperates with top companies in the industry, including Shang Tang Technology, to promote further progress in the AI ​​artificial intelligence research process.

However, the OPPO actively engaged in technological innovation has never been to simply “show off the technology.” At the Shangtang Artificial Intelligence Conference, the OPPO Research Institute Director Liu Chang published the topic entitled “Technology is the midpoint, the ultimate product is the end point”. The speech, he said: 'Technology must be applied to the product to solve a user's pain point or meet a certain demand in order to demonstrate the value... OPPO has always followed user requirements and cutting-edge technology two-wheel drive in the development of many artificial intelligence products. Product design ideas. '

According to reports, as early as 2012, when the public was relatively unfamiliar with AI, OPPO had already achieved the beauty shooting function on the self-timer of the mobile phone through the artificial intelligence thinking, and created the era of “mobile phone self-portrait”. OPPO R9s in 2016 Single shot blur, 2017 OPPO R11s AI smart beauty, etc. are also applied AI artificial intelligence technology. Especially this year launched OPPO R15, which fully equipped with AI smart assistant, AI voice translation, AI wisdom beauty, AI smart album Such functions, can be called OPPO actively promote the AI ​​artificial intelligence technology and smart phone users deep integration of the model.

With the continuous development and application of AI technology, another advanced technology sci-fi has become more and more mentioned by people. About the relationship between AI and AR, there is a media with 'more like a close lover' To describe the point of view, the point of view is that the integration of artificial intelligence into AR applications will bring a more vivid sense of reality. For example, traditional AR applications can only present virtual objects statically, while AI artificial intelligence can give them behavioral patterns and perceptions. Ability, overall more vivid, more real.

Relying on the advantages of the AI ​​field, OPPO is also deploying AR technology. After years of accumulation, OPPO and Shangtang Technology have created the OPPO AR developer platform, ARunit, to serve Chinese developers locally. The data shows that there are already The products of 13 partners are collaborated and connected with the ARunit platform, including head-stream games and application platforms such as King Glory, JD.com and Tmall. Moreover, it is expected that there will be over 80 million OPPO phones in the second half of 2018. Equipped with AR function, the results of OPPO AR will be even more impressive.

During the OPPO Technology Open Day, OPPO stated: 'The AI ​​as a tool for the efficiency revolution is very good... But for the user, the AI's intriguingness is not very dominant, but the AR's fun is born. For OPPO, the simultaneous deployment of AI and AR will give OPPO leading edge in technology and bring better experience to users, and thus become more choices for young people.


For most people, the concept of AI artificial intelligence originated from sci-fi movies at first. It seems to be far away from our lives. However, in fact, since 2017, AI artificial intelligence has gradually started to flourish in the smartphone industry. It has been widely used in face recognition, voice assistant, scene recognition, etc. It is recognized as one of the key technologies that will lead to the transformation of smart phones in the future.

Every industry change is a challenge and an opportunity coexist. AI has also become the key to a new round of technology competition among many manufacturers. Some time ago, Qualcomm's Qualcomm artificial intelligence innovation forum was held in Beijing, and the world’s leading smartphone manufacturer OPPO demonstrated the AI ​​field. The numerous achievements have aroused great concern in the industry.

As we all know, AI is a cutting-edge, cutting-edge technology. If there is no deep technology accumulation, it will be difficult to make fun of it. As the world’s fourth-largest smartphone maker, OPPO has been investing in AI artificial intelligence research since 2016. At present, advanced training clusters and data centers have been set up and more than 300 artificial intelligence patents have been applied. This year, the OPPO Research Institute was formally established, and AI is also one of the important research directions. These have laid a solid technical reserve for OPPO. At the same time, OPPO always maintains an open technological innovation mentality and actively cooperates with top companies in the industry, including Shang Tang Technology, to promote further progress in the AI ​​artificial intelligence research process.

However, the OPPO actively engaged in technological innovation has never been to simply “show off the technology.” At the Shangtang Artificial Intelligence Conference, the OPPO Research Institute Director Liu Chang published the topic entitled “Technology is the midpoint, the ultimate product is the end point”. The speech, he said: 'Technology must be applied to the product to solve a user's pain point or meet a certain demand in order to show value... OPPO has always followed user requirements and cutting-edge technology in the development of many artificial intelligence products. Product design ideas. '

According to reports, as early as 2012, when the public was relatively unfamiliar with AI, OPPO had already achieved the beauty shooting function on the self-timer of the mobile phone through the artificial intelligence thinking, and created the era of “mobile phone self-portrait”. OPPO R9s in 2016 Single shot blur, 2017 OPPO R11s AI smart beauty, etc. are also applied AI artificial intelligence technology. Especially this year launched OPPO R15, which fully equipped with AI smart assistant, AI voice translation, AI wisdom beauty, AI smart album Such functions, can be called OPPO actively promote the AI ​​artificial intelligence technology and smart phone users deep integration of the model.

With the continuous development and application of AI technology, another advanced technology sci-fi has become more and more mentioned by people. About the relationship between AI and AR, there is a media with 'more like a close lover' To describe the point of view, the point of view is that the integration of artificial intelligence into AR applications will bring a more vivid sense of reality. For example, traditional AR applications can only present virtual objects statically, while AI artificial intelligence can give them behavioral patterns and perceptions. Ability, overall more vivid, more real.

Relying on the advantages of the AI ​​field, OPPO is also deploying AR technology. After years of accumulation, OPPO and Shangtang Technology have created the OPPO AR developer platform, ARunit, to serve Chinese developers locally. The data shows that there are already The products of 13 partners are collaborated and connected with the ARunit platform, including head-stream games and application platforms such as King Glory, JD.com and Tmall. Moreover, it is expected that there will be over 80 million OPPO phones in the second half of 2018. Equipped with AR function, the results of OPPO AR will be even more impressive.

During the OPPO Technology Open Day, OPPO stated: 'The AI ​​as a tool for the efficiency revolution is very good... But for the user, the AI's intriguingness is not very dominant, but the AR's fun is born. For OPPO, the simultaneous deployment of AI and AR will give OPPO leading edge in technology and bring better experience to users, and thus become more choices for young people.

2016 GoodChinaBrand | ICP: 12011751 | China Exports