Sina Hong Kong Stocks According to the Hong Kong Economic Times, Xiaomi's listing has entered a key process, and the market pass will be held on Thursday. City Hearing, the fastest month-end IPO of more than US$7 billion (approximately HK$54.6 billion) will be deployed in early July.
The fastest month-end IPO reaches more than 54.6 billion
In addition to listing in Hong Kong, Hong Kong’s chief operating officer, Luo Yan, visited the newspaper in Shenzhen and pointed out that the two Xiaomi households (small mill self-operated flagship stores) have surpassed expectations and will continue to open stores in Hong Kong and shorten the mainland’s and Hong Kong’s release. Time gap of new products. In the early days of the establishment of millet, Hong Kong retailers only imported parallel imports from the Mainland. In recent years, Xiaomi has gradually expanded its official sales channels.
Following the opening of self-operated upstairs shops in Mong Kok and Causeway Bay in the early years, Xiaomi opened the first shop in Hong Kong last month in Mong Kok. Luo Yan said that in the past, she would worry that the rent and labor cost of opening a shop in Hong Kong was too high, but the Hong Kong millet’s response Hot, firm company confidence, in the future will take into account the flow of people and user groups, in Hong Kong to find the right place to open stores, but it takes time.
Outside of self-operated retail stores, Luo Yan pointed out that a cooperation agreement was reached with Changhe (00001) last month. In the initial stage, Xiaomi Prefecture will be established in 50 3 HK and Fortress stores. The future will be expanded. She added that she has already been to Hong Kong. The four major telecom operators have cooperation and will also be open to cooperation with other retail channels in the future.
The new store is booming to expand sales channels
Luo Yan pointed out that there are currently 331 millet homes in the Mainland. In addition to Hong Kong and India, the overseas markets mainly set up authorized stores (established with local partners), and the number of stores exceeded 200.
Xiaomi released seven new products in Shenzhen on Thursday. Luo Yan said that the flagship mobile phone 'millet 8' will be released in Hong Kong at the end of June and early July. Other new products will be unpublished.
The time difference between the push of Hong Kong and the mainland has gradually narrowed
Regarding the time gap between the launch of products in Hong Kong and the mainland, Luo Yan explained that the products entering Hong Kong need local certification and testing, plugs also need to be customized, and Internet products need to be localized, but I believe that the future time gap will be further reduced.
Luo Yan continued that in recent years, Hong Kong consumers have become more aware of Xiaomi. In addition to mobile phones, Xiaomi bracelets, air purifiers, rice cookers and other eco-chain products have also been selling well; as of the first quarter of this year, Xiaomi's category of stocks (Stock Keeping Unit) , SKU, inventory unit) has reached 1600 species.
In recent years, Xiaomi has significantly expanded its product line. Luo Yan introduced that Xiaomi’s own R&D team will focus on the five directions of mobile phones, televisions, routers, AI speakers and notebook computers, and other products will be completed by eco-chain companies. Currently Xiaomi has invested or hatched 210 Home eco-chain companies, which focus on smart hardware and consumer life companies have more than 90.