According to IHS Markit, global TV shipments in the first quarter of 2018 increased 7.9% from the same period last year to 50.6 million units. LCD TV shipments rose 7.5% to 50.1 million units, and OLED TV shipments increased 115.8% year-on-year. About 47 million units.
According to IHS Markit’s latest TV market tracking report, LCD TV shipments fell by 3.6% in 2017. Average retail prices did not fall as expected, and negatively affected consumer demand in multiple locations. However, LCDs at the end of 2017 and early 2018 The panel's price cuts made terminal market pricing more attractive in the first quarter of 2018, and before the 2018 World Cup, television brands increased their shipments through promotional activities in some major emerging markets.
Paul Gagnon, executive director of IHS Markit, said: 'Emerging markets like Latin America can see a strong seasonal response to the World Cup. Especially in Eastern Europe, during the World Cup held in Russia this summer, demand in the region is expected to rise.'
In the first quarter of 2018, TV shipments in Latin America increased by 40% year-on-year, and TV shipments of 50-inch and above increased significantly. Therefore, according to the new regional television price information provided by IHS Markit, Latin America is in emerging markets. The average sales price in the region was the highest, and the result was obtained by investigating more than 100 retailers in 34 countries.
Although the company has the largest average screen size of 47.3 inches in the eight regions covered by the report, the average price in the Chinese market is the lowest of US$446. Gagnon said: 'Lower LCD panel prices have made pricing competition for Chinese domestic brands more intense. The Western European market has the highest average selling price, which is more than $712 per inch. Its price competition is not fierce. It is the 4K combination of the second draft in the region.