Since the last year, the mobile phone industry has been moving in the doldrums. It may seem like a placid, but it actually contains a change. Some brands are struggling to survive in the domestic difficulties. Some brands actively embrace overseas markets and seek innovation.
Last year, Xiaomi used high-end mobile phones to grab demand from emerging markets such as India and broke through the bottleneck. This year, Huawei (including Glory), OPPO, and Vivo are also planning to launch low-priced smartphones, which will impact the survival space of local brands in emerging markets.
Huawei, OPPO aims at overseas low-end mobile phone market
As the first-line brand of domestic mobile phones, OPPO is accelerating the layout of overseas markets, and spotting the low-end mobile phone market space in some emerging regions.
Recently, OPPO launched a new sub-brand for the Indian market, the realme, and launched the first model of the new brand, realme1. The realme1 uses a classic design of double-glazed glass and metal middle frame, and the price is low-end. At present, OPPO has its own in India. F, R, A three series, and the emergence of realme make up OPPO in the low-end market vacancies.
In addition, Vivo also recently introduced vivoZ1, it is reported that this product will ultimately only be targeted e-commerce sales, pricing thousand dollars.
The low-end mobile phone market is attracting more companies to turn around, and another source said that Huawei has released a super-low-priced smart phone in the African market. The price starts at only 80 US dollars. This may represent Huawei's formal entry into the super market. Low-end mobile phone market, in order to win more market share.
For Huawei, OPPO and other mobile phone manufacturers launched models with RMB 1,000 or less in emerging markets. IDC believes that in the face of slowing global smartphone market demand, low-end handsets from first-tier Chinese manufacturers will strongly squeeze emerging market locals. Brand, white card manufacturers living space, industrial concentration will be significantly improved.
According to the latest results of the IDC global hardware assembly research team from the supply chain survey, this year's January-February renewal of the company’s conservative shipping strategy at the end of last year, combined with the suspension of the Lunar New Year holiday, although the situation has changed after the year, but the first quarter of this year global The smart phone industry still experienced a decline of 2.1% and 12.9% from the same period last year and the previous quarter. This means that the entire mobile phone market is not optimistic. Entering the low-end mobile phone market will further stabilize the market position.
Functional machines still have high market demand
In terms of overseas market competition, in addition to being continuously driven by the shipment of 'Hami OV', in the low-end mobile phones in Africa, the rising voice of India continued the growth of smart phone shipments, entering the world’s top ten smart types for the first time. Phone assembly rankings.
According to the latest data from IDC, an internationally renowned research organization, the growth of smart phone shipments continued to grow. Chinese mobile phone manufacturers were among the top 10 smartphone assembly factories in the world for the first time in 2018.
As we all know, sound transmission is the overseas stealing champion of Chinese mobile phone manufacturers. In addition to the top 10 smartphones in the world, the company ranked first in terms of global functional machine rankings. The data shows that in 2012, the number of mobile phone handsets shipped by Voice over more than 120 million units, including About 90 million functional machines.
In fact, the functional machine market is not as unsustainable as predicted by the outside world. In Africa, the functional machines in India and other markets are still growing at a rapid rate in terms of sales volume. Xiaomi and Nokia have already cut in.
According to relevant statistics, China's annual production of feature phones is at least 500 million units. There are still hundreds of small and medium-sized mobile phone companies in the Chinese market to produce feature phones of various categories. According to the “2018 4 "Month domestic mobile phone market operation analysis report" shows that from January to April, 2.691 million 2G mobile phone shipments, functional units represented by 2G shipments remained at a certain high level.
A few days ago, the Ministry of Industry and Information Technology (MIIT) website information was sent out as a model of P2801. It has a 2 to 3 inch screen, a traditional functional machine physical button layout, dual card dual standby, and an Android system.
In addition, Nokia’s mobile phone shipments in 2017 exceeded 70 million units, but of which, 60 million were feature phones and 10 million were smartphones. Bai Lifeng currently owns lephone, dazen, and lesun in the global market. Some mobile phone brands such as Lecom, Coomax, etc. also come from functional machines. For many users in emerging markets, due to the lack of high-quality entry-level smart phones, high-quality functional machines still have a high market demand.