The following is the timeline of Tencent, the latest headline battle for Sina.com:
At the beginning of the dispute: Vibrato, Microvision
March 24:
In the evening, some users reported that the chatter link was suspected of being blocked by the WeChat circle of friends. The user's WeChat chatter link could only be visible to oneself and could not be seen by friends.
March 25:
In the early morning, the short video content of the chattering voice was restored to the circle of friends and has been restored.
In the morning, Tencent responded that the circle of friends had anti-sweeping screen strategies. A link or domain name that was shared in a single day exceeded a certain threshold and would not be visible. It would return to normal the next morning.
May 7:
In the evening, today's headline CEO released a circle of friends in the circle of friends to celebrate the dubbing of the overseas version of Tik Tok on the App Store. However, he subsequently attracted a dispute with Ma Huateng in the circle of friends.
On the early morning of the 8th, Zhang Yiming commented on the circle of friends, saying that the interface of WeChat was blocked, and the microscopic plagiarism was handled, and the pace of vibrato couldn't be stopped. 'Then Ma Huateng replied, 'You can understand why.'
Zhang Yiming responded by saying, 'The former is not suitable for discussion. The latter has been notarizing. I didn't want to have a war of words. I just couldn't hold back and complained. We were criticized by pr. The material I sent to you alone.' Ma Huateng said , 'To prove that you are too much.'
Battle escalation: Public relations battle
May 17:
Due to the belief that WeChat public number 'Quick Micro' publishes articles imagining its video sources, the short video dubbed the Tencent company to the court for the right of infringement dispute, demanding that it immediately stop the infringement and provide the public number 'Quick Micro' registration Information and identity information, apology, and compensation for economic losses amounting to 1 million yuan. A few days ago, the Haidian court accepted the case.
The plaintiff dumbled the short video and claimed that on April 2nd, the public’s “Quick Micro Class” published a article on “Voice, please let go of the child” on the Tencent WeChat client. The article quoted a lot of kids videos taken by users. , and videos of interactions between parents and children, which clearly contain 'Beijing time', 'seconds', and 'Tencent Video' watermark videos are considered to be derived from short-duration video. This part of the video content contains dangerous actions, and Coupled with the words "Kids have been struggling, crying all the time", "Surprised", "Severe trauma", "Playing for life", "Taking the child's life to joke" and other words that can cause the reader to fear.
The short video of vibrato believes that the articles published by 'Quick Micro' had fictional facts and deliberately confuse the audiovisual. After the article was published, a large number of WeChat users were misdirected and forwarded, commented, and a large number of media reprinted the article within a short period of time, resulting in extreme The bad influence resulted in the derogation of the reputation of short video dubbing, the reduction of social appraisal, and the violation of the reputation right of the short video dubbing. As a network service provider of WeChat platform, Tencent’s network content should be as full as possible. To the necessary attention and review obligations, but without the verification and review, Tencent allowed the Internet users to spread false statements on the platform they operated and infringed upon the legitimate rights and interests of the short video.
In the afternoon news, for the case of Shaken's suing of Tencent, Zhang Jun, director of public relations at Tencent, said in a circle of friends that the public account has a complete complaint of infringement and processing procedures. Any institution or individual can initiate it and it will be processed for the first time.
'After receiving the complaint of vibrato on April 8, we have reviewed and dealt with an account. The process of self-questioning is correct and we are not afraid of anything. We will respond actively.'
May 18:
In the morning, the first session of the “Artificial Drama Conference” (H5) of Shaken Music, swiped in the circle of friends.
Soon after, Ashley released a description of the museum H5 being killed by a micro-envelope. It was said that after the H5 was launched, it was welcomed by many users in the circle of friends. But unfortunately, in less than 24 hours, this H5 Two consecutive times have been blocked by the WeChat official.
It is reported that the first block was at noon today. It was blocked in the name of “inducing sharing”. After a positive complaint and feedback from Shakespeare, H5 resumed normal visits; the second time it was blocked at 3 o'clock this afternoon. User feedback, H5 shared to the circle of friends, can only see by oneself, can not be seen by friends, is equivalent to the block; After the vibrato test found that the situation is true. The vibrate tone also said that H5 was blocked twice in a row, with The WeChat official actively communicates.
In the afternoon, WeChat responded that WeChat was not blocked, but rather the current limit and the complaint can be restored. In response to this type of situation, if the rectification is completed by the processing party, the application can be resumed. After the platform checks and confirms compliance, the normal sharing can be resumed. As of now, the WeChat official has never received any complaints and communications from the H5 side.
In the evening, the short video of Fuyin once again issued a statement saying that the WeChat statement was inaccurate and made it incomprehensible for the attitude and handling of WeChat. According to the chatter, WeChat adhered to the WeChat rules. WeChat believes that the copy of 'Induced Sharing' is already 5 It was deleted at 17:01 on the 18th; because there was no appeal button at the WeChat back-end, at 17:49 (that is, before WeChat issued the statement), the manufacturer was asked to send an e-mail to apply for unsealing. But so far, no reply has been received.
May 22:
An apology statement issued by the WeChat public account of the short video dubbing voice said that many videos of vibrato have been misappropriated by the micro envelope. Reasons for the cancellation: 'Your video cover image may contain content that is not suitable for dissemination and therefore cannot be approved. Suggested amendments The data is resubmitted for review.'
May 23:
Some media reported that when Tencent QQ Space PC shares today's top article link, it cannot be displayed normally. When Tencent QQ Space PC shares the link to today's top article, the pop-up window will prompt: During the Internet short video rectification, the platform will be suspended for direct playback. ' But the text is not a short video, but text content.
Subsequently, Tencent responded that some users feedback that 'QQ space PC share some third-party links can not be displayed properly'. After the investigation, the experience is now all normal. If there are other use problems, can also be through the customer service platform kf.qq .com gives feedback.
May 25:
In the evening, today's headline sent a message on the WeChat public platform that Tencent treated the short video platform differently in WeChat friends, friends circles, and Qzone links, claiming that the watermelon video could not normally appear in these locations, but recently Tencent released a similar product to the video 'Can be displayed normally in these locations. In addition, the video of watermelon was loaded on the computer of Tencent's butler and was called a 'poisonous fraudster', alleging that it was treated unfairly by Tencent.
After testing, the watermelon video and the rice video are broadcasted directly after the QQ space is forwarded. All of them are directly jumped to the third-party website to play normally. Before there was a media report that the Tencent QQ space PC shares the headline article link, the pop-up window will prompt: During the short video rectification period, the platform will directly suspend direct playback. 'But the text is not a short video but a text content. In response, Tencent responded that there was feedback from individual users' that some third-party links on the QQ space PC side could not be displayed properly. ' After the investigation, the experience is now all normal.
In WeChat's circle of friends, the watermelon video could not be displayed normally, and it will prompt 'The platform will be suspended for direct playback during the short video rectification of the Internet'. The video of the meal can be played normally. However, when the short video remediation started, the video of the meal was not yet available. At that time, Tencent had stated that WeChat, QQ will suspend the direct play of short video APP directly during the Internet short video rectification. The applications involved include micro vision, fast hand, vibrato, watermelon video, etc. Currently, the short video of micro vision cannot be The circle of friends is displayed normally, and the beauty shots not involved can be displayed normally in the circle of friends.
May 26:
Tencent's Stewards pointed out that today's headline fraudulent information was allegedly unfairly affected by today’s headline. Tencent responded that on May 16, Tencent’s Security Cloud Department detected that the domain name m.365yg.com contains a lot of “Tencent points for color”. Illegal gambling content, and large-scale dissemination via Internet channels (the proportion of malicious URLs transmitted by the domain name URL is extremely high, exceeding 80%), affecting a large number of users.
Tencent said that related software based on the Tencent Security Cloud Risk Web Site database automatically performed a 'site reminder' on May 16 to inform users of the risk. By May 18, the proportion of malicious content had declined. Under the premise of 'remind station' has been automatically lifted.
May 27:
The watermelon video released a statement saying that Tencent's "Tencent point color" mentioned in the response is a new type of fraud based on the number of Tencent QQ players. This weekend, Watermelon Video carried out a site-wide investigation to dispose of related videos. Yu Qi.
There is no timely investigation of new types of gambling videos. This is a dereliction of duty for the watermelons. However, Tencent’s claim that 'the domain name has spread URLs with malicious websites with URLs that exceed 80%' is purely ostentation. The watermelon video is totally unacceptable. 'Additionally, From your interception on May 16th, to May 18th, the proportion of malicious links dropped to cancel the interception. The whole process did not communicate any with watermelon.
In addition, during the investigation process, there are also a large number of Tencent points in Tencent-related products, including Daily Express, QQ Space, QQ Watch, QQ Group, and even WeChat Public Account.
May 30:
Tencent public relations director Zhang Junfa Weibo sword refers to today's headline, 'Advise friends, don't be so impatient, change the title, change the source, push the whole network, what else can you do? !'
According to screenshots in Zhang Junwei’s Weibo, the headline today pushed an article on the Xinhua News Agency under its app. The article stated that “Internet games seriously harm the physical and mental health of children and young people. Tencent and other major game companies appear to be indifferent to this, and how many documents are needed. Tencent Are we willing to take a few hands?
May 31:
In the evening, today's headline responded to the push for approval of the Tencent article. In response to the promotion of Baidu News, today’s headline said that during the game rectification and before the Children’s Day, Xinhua.com’s article was clearly presented in the article. Criticism of online game manufacturers. Baidu News popped up the title and changed the publisher from 'Xinhuanet' to 'Xinhua News Agency'. This is not appropriate. From the content point of view, it does not change its original meaning. It also conforms to the way of news reporting. On duty staff with push. '
Full Outbreak: Tencent and Headlines Sue Each Other
June 1:
In the afternoon, Tencent issued a statement saying that because it believes that the behavior of today’s headlines constituted unfair competition and infringement on Tencent, it also severely undermined the trust foundation of business cooperation. Tencent will suspend its cooperation with Beijing Byte Bounce Technology Co., Ltd. ('Today’s Headline’). Operating company), Beijing Microcast Vision Technology Co., Ltd. ('Aviator' Actual Operating Company) related cooperation.
Tencent Company stated in its statement that since May 2018, the actual operator of the 'Today's Headline' and 'Vibration' series of products has been through its own news media platform. Channels such as the mass release, dissemination of derogatory slander to defame Tencent’s remarks, articles or videos. On May 30th, today’s headline even distort the source of the article by deliberately modifying the title, and it is large on the hundreds of millions of news media platforms it controls and operates on its own. The scope of the initiative to push the article "How many documents Tencent will be willing to close down," has seriously violated Tencent's corporate reputation.
Tencent stated that it immediately filed a lawsuit in the People’s Court of Haidian District, Beijing, and Beijing Microblogging Vision Technology Co., Ltd. in Beijing’s Haidian District People’s Court, claiming a claim for RMB 1 and demanding that the two companies push full disclosure on their own news media platforms. Apologies. Suspension of related cooperation with the two companies will also be suspended.
In the evening, the dubious tone responded to Tencent’s temporary suspension of related cooperation. What does the “related cooperation” mean? The power of interpretation belongs to Tencent, but it seems that sharing is impossible to continue sharing. Now, the vast circle of friends are all Tencent. We have sincerely wished that in this non-vibrating circle of friends, microscopic products can improve products, be as good as fish, and be able to dominate the world. The circle of friends is reserved for micro viewing. ' , Today's headline official said. 'It has filed a lawsuit against Tencent's unfair competition.'
In addition, Tencent public relations director Zhang Jun said in the technology media community 'cottage conference', WeChat did not block today's headlines App to share the WeChat circle of friends.
June 2:
In the morning: Today's headline official stated that Tencent used a monopoly position to conduct unfair competition for a variety of reasons. Among them, 'Tencent's QQ space interception, shielded headline web links' 'Tencent's security butler as a security software interceptor, shielded headlines "Web link", today's headline has sued Tencent, both cases have been obtained on June 1 Haidian District People's Court case-related evidence has been provided to the court.
Relevant person in charge of today’s headlines said that based on the “Unfair Competition Law” and the “Civil Procedure Law,” “Tencent QQ Space Blocking, Shielding Headline Web Page Links”, “Tencent Security Manager Blocking as Security Software, Shielding Headline Web Page Links” Today's headline requires Tencent to immediately stop all acts of unfair competition, publicly apologize and compensate the headline company for a total of 90 million yuan in economic losses today.
Tencent’s current litigation acts are essentially the same as those previously used to block headline products many times. They are using unfair competition to take advantage of monopoly positions. In this litigation, Tencent used litigation as a competitive tool. The actual purpose is obviously not to make a dollar, but to find a reasonable excuse to ban the headlines. Previously, Tencent had already found many kinds of excuses, such as product bugs, thresholds, etc., and even banned products under the name of “video rectification”. " Today's headline shows.