Some brands are struggling to survive in local difficulties, and some brands are actively embracing overseas markets and seeking innovation.
Last year, the company, including Glory, OPPO and Vivo, is also planning to launch Low-cost smartphones to hit the living space of local brands in emerging markets, after it grabbed demand from emerging markets such as India by cheap handsets.
Huawei, Oppo targets overseas low-end mobile phone market
As the first-line brand of domestic mobile phone, Oppo is speeding up the layout of overseas markets and looking at the low-end mobile phone market space in some emerging regions. Recently, Oppo for the Indian market launched a new son brand--realme, and launched a new brand of the first model realme1, realme1 using double-sided glass + metal Box classic design, low price positioning.
At present, Oppo in India has the F, R, a three series, and the emergence of Realme to make up for the oppo in the low-end market vacancy.
In addition, Vivo also launched the latest vivoZ1, it is learned that this product will only be the positioning of the electric dealer sales, pricing thousand Yuan machine.
The low-end handset market is attracting more companies to ' turn around ', and another source says Huawei has launched an ultra-low-priced smartphone in the African market, priced at only 80 dollars, a move that may represent Huawei's official foray into the ultra-low-end handset market in hopes of gaining more market share.
For Huawei, Oppo and other mobile phone manufacturers in emerging markets, the introduction of the following models, IDC believes that in the face of slowing growth of the global smart mobile phone market demand, mainland China's first-line manufacturers of low-level mobile phones, will strongly squeeze the emerging market local brands, white card manufacturers living space, industrial concentration will be significantly improved. According to IDC's Global hardware assembly research team, the latest results from the supply chain survey show that in the 1th quarter of this year, the global smartphone industry, which continued last year and last year, continued to decline 2.1% and 12.9% per cent compared with the previous quarter, following a conservative shipping strategy for the late January-February and the impact of the Lunar New Year shutdown.
This means that the entire mobile phone market situation is not optimistic, to enter the low-end mobile phone market, will be able to further stabilize the market position.
The function machine still has the very high market demand
In the overseas market competition, in addition to the ' OV ' shipments continue to drive, to lower-order mobile phones in Africa, the rise of India's voice is continued intelligent mobile phone shipments continue to grow, the first to enter the world's top ten smart mobile phone assembly rankings.
According to the latest data from IDC, an internationally renowned research institute, China's mobile phone factory Shang The world's top 10 smartphone assembly plants for the first time in 2018, after continuing growth in smartphone shipments. As we all know, the voice is China's mobile phone manufacturers overseas Invisible champion, in addition to smartphones ranked among the world's top 10, voice in the global function machine ranked first.
Data show that 2017 mobile phone shipments of more than 120 million units, of which about 90 million functional units.
In fact, the functional machine market is not as bad as the outside estimates, in Africa, India and other markets in the performance of the market is still high growth, millet, Nokia has been cut. According to statistics, China's annual production of functional mobile phone at least 500 million units, the Chinese market still has hundreds of small and medium-sized mobile phone companies to produce a variety of functional mobile phones.
According to the China Information and Communication Research Institute released the "April 2018 domestic mobile phone market Operation Analysis Report" shows that January-April, 2G mobile phone shipments 6.961 million, to 2G as the representative of the function of the machine shipments are still maintained at a certain high level.
A few days ago, the Ministry of Information out of the website of the purple-meter technology function model for P2801, with 2~3 inch screen, traditional function machine entity key layout, support dual-card double, also equipped with the Android system. In addition, Nokia in 2017 the entire year mobile phone shipments exceeded 70 million units, but the function of the machine accounted for 60 million units, smartphones accounted for 10 million units; Parkson is currently in the global market, including Lephone, Dazen, Lesun, lecom, Coomax and other mobile brands, including some shipments from the function machine.
For many emerging market users, due to the lack of high-quality entry-level smartphones, high-quality functional machines still have a high market demand. China Mobile phone manufacturers to make | ' Low price ' | Killer, overseas local brand or strangled