618 'Fresh is worthwhile' | Jingdong teamed with Bosch to open the next line of flash activities

On June 2nd, Jingdong Home Appliances and Bosch held a “Fresh and Effortable” offline flash shop event in Tianjin Joy City. At the same time, Liu Jun, President of Appliances Division of Jingdong Mall, and Boxi Household Electrical Appliances (China) Co., Ltd. Wang Weiqing, president and chief sales officer, jointly unveiled the Bosch Vital multi-purpose refrigerator for the first time in Jingdong.

Liu Jun (third from left) attends Bosch's “Even So Fresh” offline flash shop event and unveils the Bosch Vital multi-energy refrigerator for the first launch in Jingdong.

The flash shop was uniquely decorated in a capsule shape. Inside, there was an interactive zone of curiosity daily, a fresh photo area, a refrigerator history display area, and a product function area to allow customers to enjoy food cooked on site for free. , Participate in interactive games to receive prizes. Jingdong and Bosch hope to use the idea of ​​sealing fresh time capsules to express the biggest highlights of VITA's new VITA refrigerator pro feature, and to convey the concept of freshness.

The flash shop was uniquely arranged in a capsule shape. Jingdong and Bosch hope to convey the concept of freshness and freshness with the idea of ​​storing fresh time capsules.

As a refrigerator born in the era of unbounded retail, Bosch Vital Fresh Power broke the boundaries of production and consumption from the very beginning of its design. Based on JD.com's Big Data, consumers' behavioral preferences can be passed on to the design and development process. Jingdong Research collected the consumer's demand for refrigerator function and usage, and then shared the demand with Bosch's R&D department. Bosch then exerted its superior technical advantages, produced and developed the products that most closely matched the consumer's needs. The two parties then digged through Precision marketing presents consumers with refrigerator products that have the 'specialty' attribute, allowing consumers to feel the warmth of 'you understand you'.

In fact, Jingdong and Bosch have not only broken the boundary between production and consumption. In the era of unbounded retail, JD.com’s home appliance is committed to fully opening its capabilities in the areas of commodity supply chain, logistics, warehousing, technology and finance, empowering home appliance companies, and helping It integrates online and offline marketing channels and innovative marketing models. It also enables the two parties to cooperate more closely in O2O, big data, supply chain, and product customization, and gradually establish a new ecosystem of home appliance companies and e-commerce platforms. The cooperation of the sub-flash shop has opened up online and offline channels, achieving mutual complementarity between products and channels.

In the face of the just-opened 618 Global Midyear Shopping Festival, Bosch prepared ample supply, favorable prices and a huge amount of gifts for customers of JD.com to buy. At the same time, Bosch Siemens will lead the industry in Jingdong platform during the Red and June period. Growth, challenge more than 50% growth.

This is also a new starting point for the two sides to open up multi-dimensional ecological cooperation. In the future, Jingdong and Bosch will start with data mining, carry out fresh products, smart appliances and other aspects of cooperation. In-depth cooperation will also increase brand share for both parties, enhance brand competitiveness Provide strong support while bringing consumers more efficient, convenient home appliance consumption experience and more high quality and healthy living solutions.

'Bosch Home Appliances is an old friend of Jingdong. ' Liu Jun said, 'In the future, both parties will also carry out more extensive and in-depth explorations in expanding sales channels and innovative marketing models!'