(June 02, 2018, Tianjin) How to seal up the freshness of the first time? Bosch Appliances and JD.com unveiled a new fashion game - making the flash shop a huge 'time capsule', equipped with new Bosch appliances The launch of the Vita Freshener refrigerator on June 2 made a stunning appearance in Tianjin, attracting many life-loving and curious friends to open a 'capsule' quest to join this healthy life of the carnival.
Bosch Home Appliances Flash Store Tianjin Station
2018 Bosch Home Appliance Flash Store Tianjin Station Launching Ceremony
Join JD.com to make the flash shop interesting and predictable
The so-called 'interesting is the king', the ingenious design of the 'Time Capsule' shines! In order to bring new life to consumers and enable consumers to enjoy health, Bosch Home Appliances and JD.com handily use capsules to seal fresh foods. Equivalent. Inside the capsule, there is an interactive zone of curiosity daily, a fresh photo area, a refrigerator history display area, and a product function area. The consumers on the spot walk leisurely in the opened 'healthy and fresh life' space to absorb fresh food. Energy, at the same time, you can also taste the freshly-pressed juices produced by Bosch Small Appliances, and drink healthy. Bosch Vita Power Multi-Door Refrigerator is standing in capsules, advanced 'Vita Preservation Pro Technology' provides precise temperature for food storage. And in a humid environment, the 'Platinum Air Purifier System' has antibacterial functions and cares for the health of consumers. When the food is kept fresh by the refrigerator, the on-site consumer has a new experience for a healthy life.
As a fresh ambassador for the flash shop Tianjin Railway Station, Tang Qi of life aesthetics came to the scene to share insights about healthy and fresh life with consumers. Consumers who attended the scene wrote down 'healthy and fresh life' after sharing their feelings. Story, and put it in the fresh energy exchange station, let them take the 'time capsule', follow Bosch appliances to reach all parts of the country.
Strong alliances, opening new dimensions of cross-border cooperation
In order to enhance the consumer experience, in addition to the cooperation of the offline flash shop, Bosch Home Appliances and JD.com have further expanded O2O cooperation. Mr. Wang Weiqing, senior vice president and chief sales officer of Bosch Household Electrical Appliances (China) Co., Ltd. stated: 'Bosch Home Appliances, while launching innovative products and upgrading refrigerator preservation technology, hopes to deliver a healthy lifestyle to consumers through a flash shop event in the form of a scenario-based interactive experience. The strategic cooperation with Jingdong marks the opening of a cross-border partnership with Bosch Appliances. With the new dimension of cooperation, Bosch Home Appliances will participate in the launch of the new star program of JD.com's new release, and will achieve accurate marketing through JD. Big Data mining. The two parties will also launch cooperation on fresh channel topics, 叮咚 smart cross-border cooperation, etc. Convergence of online and offline channels and other initiatives to interpret the 'scientific achievements of the beauty of life' brand concept.
Mr. Wang Weiqing, Senior Vice President and Chief Sales Officer of Bosch Electric Appliances (China) Co., Ltd. gives a speech
Talking about the original intention of cooperation, Ms. Liu Jun, President of Jingdong Home Appliances Division, spoke at the event: “This strategic cooperation is a new starting point for the two sides to open up multi-dimensional ecological cooperation, which means that Bosch Home Appliances and JD.com will expand sales channels and innovative marketing models. In-depth exploration of the other aspects. The two sides will provide consumers with more high quality and healthy life solutions.
Ms. Liu Jun, President of Jingdong Home Appliances Division made a speech
Fresh and affordable, health does not stop. After the Tianjin station event from June 2nd to 3rd, Bosch Home Appliances will open sealed fresh time capsules in five cities including Ningbo, Guangzhou and Shijiazhuang. Instantly identify the extraordinary charm of 'healthy and fresh life' and bring more surprises to consumers. Stay tuned!
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