Jingdong 618 list Oaks surpassed Gree and the United States, the air conditioning industry to change?

618 Oaks has sold crazy! In the first half of the most important sales of home appliances, Oaks beat Gree and Midea, ranked first. This is the third day of entering the 618 sales cycle, 'JD's air-conditioning sales TOP10 brand' display result.

Gree, Midea, Oaks, Air Conditioning's top 3 rankings have been maintained in this industry for a long time. Few people can think of Oakes in 618 in 2018 to be able to change the industry rankings. This makes many home appliance industry observers horrified: Is Oaks this time 618 will be successful in place, from the hands of Miss Tung to seize the air conditioning boss position?

Another corroboration is that in the top-level sales of household electrical appliances TOP10 brand, Oaks also beat Gree, only behind the United States and Haier.

As a new giant in the air-conditioning industry that has rapidly emerged from the Internet economy to absorb nutrients, Oaks has been praised for its rapid growth. From the sales of Oaks in 2010 to 40 million yuan in Jingdong, to 2.5 billion in 2016, Oaks in Jingdong in 6 years Sales increased by 40 times and became the first air-conditioning brand of JD.

If the industry observers are shocked by the speed of the development of Oaks, then let consumers feel more of their brand changes is Oaks's young fashion change.

With the 80s and 90s, they gradually became the mainstream consumer of home appliances. Their pursuit of fashion and quality of life has also become stronger. Trendiness, independence, fashion, and personality have not only become their unique labels, but have even spread to their home appliances. in.

In order to adapt to this wave of rejuvenating mainstream consumer demand, many home appliance companies have taken the fashion and changed to younger ages, trying to embrace the younger consumers in the post-90s age. However, the brand of home appliance that can really transform fashion and young is still awkward. The earliest fashion brand in home appliances brand, but also the most successful one.

In recent years, Oaks has used entertainment marketing, cross-border marketing, promoted pan-endonyms programs through multiple young stars, and penetrated into younger and more fashionable brands in the form of interactive communication. For example, in March of last year Oaks Invite Ouyang Nana as the chief product artist and launch the first Austrian powder festival. At the same time, two highly imaginative groups participated in the new gameplay: “Fluorescent Night Run” and the “Charity Drive Running Shoes Project” to provide users with all-out experience marketing. The new positioning of 'Frequency Converter, Fixed Frequency' brand is directly targeted at young users.

Multiple sets of fashion combination boxing, Oaks suddenly turned into an air conditioning 'fashion leader', people forgot that Oaks is actually a 20-year-old brand.

Unleashing the "Dare to dare to dare to innovate," Oaks is transforming from traditional to modern, from the public to fashion, from ordinary to extraordinary, from the self to the interactive market operation, and also to the traditional household appliance enterprise modelling. A new subversion of marketing methods and brand rejuvenation.

Of course, while the brand is fashionable and young, Oaks Air Conditioning has never relaxed its pursuit of quality and technology. The IFD dust collection technology owned by Aux Inverter Air Conditioning Co., Ltd. and ECO energy-saving mode can solve indoor air purification and high-efficiency energy consumption that consumers have always been concerned about. Pain point problem.

At the beginning of 2018, Oaks Air-Conditions had all-round deepened its strategic cooperation with JD.com as the first GSKA merchant with the signing of JD. At the beginning of the year, it established a goal of annual revenue of RMB 15 billion.

At the Oaks Air Conditioning New Product Promotion Conference and the Oaks Jingdong Super Brand Day Conference on April 12th, Oaks' chief product artist Ouyang Nana not only acted as a star scouting officer for the 'Little Austrian Animation Film', but also challenged himself as a cross-border player. Jingdong Super Brand Day Flagship Store Manager and 'Aox New Product Referral Officer'.

In order to promote 618 the most important appliance in the first half of 2018, Oaks established the “Red June” stocking protection plan with Jingdong Household Appliances as early as March. The three major production bases will be preferred for Jingdong’s home appliance production protection. In mid-May, Oaks air conditioning domestic marketing general manager Xu Zhongdai team visited JD.com household appliances, and determined the goal of 2018 red and 150% year-on-year increase in June.

With such ample stocking and strong sales targets, Oaks gave 3 horsepower energy efficiency counters at 5,999 yuan for Jingdong Home Appliances 618 sales, 1.5 horsepower energy efficiency hooks for 2,699 yuan, and new ladies' counters and hookups. Send a series of great offers such as audio.

This may be the reason why Oaks temporarily ranks first in sales. Oaks, this young and fashionable air-conditioning brand is enjoying the fruits of victory in 618, although behind him is Gree and Midea who are closely chasing.

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