JD.com's 618th shopping event was in full swing. JD.com Computer Digital released the 618 Open Report. In addition to demonstrating that JD.com's computer technology had broken through 100 million seconds and sold 4.3 million pieces of products throughout the day, the company also upgraded its consumption and market conditions. Also contributed to the different sales performance of various product categories. Among them, due to the growth trend of game PC demand, Jingdong 618 gaming desktop sales accounted for 34% of the total; Bluetooth headset demand soared, to obtain the total sales of audio and video image categories 74% of the amazing results; the concept of rice-free screen TV gradually gains popularity, and won the projector sales TOP1.
In PC sales performance, Lenovo, Hewlett-Packard benefited from the growing demand for game PCs, and it spared no effort in marketing initiatives such as taking advantage of Jingdong 618's launch of gaming notebooks. After a fierce battle, Lenovo and HP respectively won the first day of the notebook. In addition, the domestic light brand Xiaomi performed well and entered the notebook list TOP4 respectively. It also ranked Lenovo in the thin and light list, and PCs such as Dell made up the sales list TOP2. The results are remarkable.
In addition, due to the trend of using projectors to create home theaters in recent years, the sales volume of projectors increased, and the BenQ projector won the top two in projection print sales, while BenQ gained sales gains of nearly 489%. The performance is dazzling.
The sales of video and audio products have achieved remarkable results. The advent of the summer travel season drove the rise of video and audio products. On June 1st, Jingdong’s full-frame camera sales increased by 285% year-on-year. At the same time, mainstream smartphone manufacturers are removing traditions. The trend of headphone jacks, and the development of wearable smart devices in recent years, the demand for Bluetooth headsets increased sharply. On June 1st, sales of Bluetooth headsets reached a staggering 74% of total video and audio product sales. .
The Jingdong 618 mid-career shopping event has been on the battle for two days. From the digital first day report of the computer, this year's Jingdong 618 has also shown its role in the trend of computer digital products, highlighting various categories and brand manufacturers. Sales record. With the opening of various categories, we also look forward to Jingdong 618 computer digital has more exciting market performance.
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