Set micro-network messages (text/Luoming)Yesterday, Xiaomi held a new product conference. In total, Xiaomi 8, Xiaomi 8 transparent exploration version, Xiaomi 8 SE three mobile phones debut (other products are not in our discussion range), we found Liu Xiaofeng in the Tucao millet 8 series at the same time, The three mobile phone products have dug a big hole for other mobile phone manufacturers, and it is difficult to fill in.
Millet 8: Flagship Killer
For the flagship machine that was released first, before Xiaomi 8 was released, we took a closer look at the price of all Xiaolong 845 mobile phones. In the same 6+64GB storage version, the cheapest is the release of the Black Shark game on April 13th. (Belonging to Xiaomi's ecological chain) The selling price is 2999 yuan, the highest selling price is 3499 yuan for the nut R1, and the millet 8 is priced at only 2,699 yuan, which is arguably the cheapest flagship of the Xiaolong 845 processor on the market. In addition to support dual-band GPS and MIUI powerful became another killer of Xiaomi 8.
For unreleased flagship mobile phones, such as OPPO Find X, Nubia Z18, vivo NEX, etc., even if they have various black technology additions such as ultra-high screen ratio, vivo, Super vooc (OPPO), etc. Is it possible to turn this mountain of Xiaomi 8 at 2,699 yuan? Don't forget that domestic consumers are always sensitive to prices. Li Nan said at the conference of Charm Blue 6T that the so-called consumption upgrade does not exist, it is only a false one. Fantasy, China is still a developing country.
The price of 2,699 yuan Xiaomi 8 turned out, for those who have released the flagship, and the flagship is planning to release is a bad news.
Millet 8 Transparent Exploration Version: Lei Jun's 'Seven Injuries'
In the martial arts novel, 'Seven Injuries' is a heterogeneous existence. It is 'first hurt yourself and then hurt others', and it is more appropriate to use it in the exploration of the transparent version of Xiaomi 8.
Why hurt yourself first?When Lei Jun released Xiaomi 8's transparent exploration version, Lei Jun spent 10 million yuan to change the production workshop into a dust-free workshop. It was not until July that the Xiaomi 8 transparent exploration version came out and had missed the best. The time of sale, and the number of restrictions can not be sold on a large scale.
Moreover, through the back shell, we can 'see' the components inside the mobile phone, including the Snapdragon processor, in an orderly arrangement, with a sense of technology. But there is a problem that this is not 100% real. , Some netizens questioned that the back cover was coated with a sticker. Although millet officials denied it, they acknowledged that some of the components were beautified and that Xiaomi actually admitted that there was visual fraud.
In addition, in the description of Xiaomi’s official website, Xiaomi said that “The Xiaomi 8 Transparent Exploration Display component is not a one-to-one correspondence with mobile phone components.” In other words, what we see is not what the phone looks like inside.
How to hurt others?The launch of Xiaomi 8's transparent exploration version has just attracted so much controversy. Perhaps Lei Jun himself did not think of this, but it is undeniable that Xiaomi 8 has a transparent exploration version of its value, and 3699 yuan you can buy the first one to have 'Face' ID's version of the Android iPhone X, enough for you to install X for a while. (Note: Xiaomi's 'Face ID' is different from the iPhone X's 'Face ID', the difference between the Xiaomi 8 Explorer and the iPhone X is mainly the dot matrix projector. The apple uses the speckle method, that is, it uses 30000 discretely distributed infrared lattices for deep detection, and Xiaomi 8 adopts the encoding method, and the face presents a regular geometric coding pattern so that the feature points can be quickly matched and the number of features is reduced. 3D information calculation, reduce the power consumption of the structured light algorithm. In short, the Face ID of the iPhone X is 3D stereo detection, and the Face ID of Millet is 2D graphics detection)
And Xiaomi 8 transparent exploration version or the world's first pressure-sensitive screen fingerprint technology mobile phone, compared to the common screen fingerprint mobile phone exploration version of the increased sensitivity of the pressure sensor, can improve the clarity of the fingerprint screen to enhance the unlock recognition rate, while the mobile phone is unlocked at the same time Give finger vibration feedback to make unlocking experience better.
Which of the other brands of mobile phone makers are willing to stack up like the Xiaomi 8 Transparent Exploration Edition? If they do, they dare to follow up with Xiaomi’s pricing? This has to be a question mark, because the price is set high and cannot be sold. Set a low, you want to lose money. Like Xiaomi, there is no brand appeal for Xiaomi.
Millet 8 SE: After two thousand yuan, hit the invincible hand
Lei Jun released a Xiaolong 8 SE, put a Xiaolong 710 and Xiaolong 660's performance running points contrast, we see Xiaomi 8 SE's running points lead carrying Xiaolong 660 mobile phone a large part, even though it took the OPPO R15 dream version And vivo X21 models of two 3,000 yuan file, but Xiaomi's intentions are obvious: all equipped with Xiaolong 660 mobile phone, equipped with Xiaolong 710 in front of the phone, 'one can not play'.
So we saw a large number of mobile phone 'casualties' list: Vivo X21, OPPO R15 Dream Edition, 360 N7, Meizu 15, Nut PRO2, etc. equipped with Xiaolong 660 processor models, as other carrying Xiaolong 636/625, MediaTek P60 and other processor models, then when the cannon fodder.
Millet 8 SE performance is so powerful and the price is only 1799 yuan, but also to give some pressure on the back of the company intends to release the new machine, do not polish the dragon 6 series of processors, and Xiaolong 7 series processors are commercially available.
Seeing Xiaomi 8 SE equipped with Xiaolong 710 processor sold so cheaply, it is estimated that Qualcomm would like to die with the heart: 'Finally built out of the flagship processor, it was used to thousands of dollars, really flow Counting tears for money', Qualcomm finally realized that the MediaTek flagship chip Helio X20 used a thousand dollars red rice Pro mood.
We talked more about Balabala. In the end, what kind of pits did the Xiaomi 8 series have dug for other manufacturers? The careful readers who read this may well understand that it is the price pit. Whether it is Xiaomi 8, Xiaomi 8 transparent exploration version, Xiaomi 8 SE Other mobile phone brands all have corresponding price advantages, that is, high cost performance. Xiaomi’s strategy has remained unchanged for 8 years, and the price changes time. Even if there is an equivalent mobile phone on the market, there is no price advantage. Some consumers Will choose to wait for millet's related models to sell.
Earlier, there were netizens tweeting Xiaomi Leijun like this: 'Society I'm Rego, I don't have much stock' Until now, the industry chain has given the news that when Xiaomi 8, 8SE first opened the market, the volume of goods that can be supplied will not exceed one million units, and the sum of the two amounts to only 600,000 to 800,000 units. This stock price is not low, but there is such a high price/performance ratio for Xiaomi's body mass class.
Maybe we should cope with the 'price pits' excavated by the Xiaomi 8 series. Other manufacturers can try to spread the spot 'wood' to go over, rather than silly.