Immediately after the IPO, in order to create a good market image, Xiaomi has recently stepped up its offensive in 'face engineering'.
First, it promised that the profit rate of hardware would not exceed 5%, and later announced that in dozens of foreign markets such as India and Indonesia, it achieved sales status of NO.1; and then it took Ovid data to do endorsement, announcing that Xiaomi TV won the domestic 2018 4 The total number of online and offline shipments during the month was the first. On the May 8th annual flagship millet 8 conference held on May 31, the bright red 'China No. 1' was quite dazzling.
At this conference, Xiaomi launched six new products in one fell swoop, including three different versions of the flagship Xiaomi 8, a 75-inch 4K TV, a VR-one and a millet bracelet. 3. As a high-end flagship, 3699 Yuan's millet 8 transparent exploration version bold 'see-through' exit, equipped with pressure-sensitive screen fingerprints, dual-frequency GPS and Face ID technology based on 3D structured light technology.
However, when other mobile phone brands are adept at how to enhance the texture of mobile phone screen design, Xiaomi ingeniously shows 'back' and is also considered to be a sloppy striker; of course, it may be over-hyped. After all, who does not look at the front screen, only With the back of crazy, let alone people like to wear a mobile phone's coat. It is reported that this kind of transparent back cover needs to be dust-free throughout the entire production process. The 'transparent exploration' seems to be closer to that of a technician. Self-proclaimed, 'I can' rather than 'you like'.
Turn to the front of the phone, talk about not being disappointed, after all, see 'head' is the iPhone X's Qi Liuhai, see 'leg' is the Samsung note 8's 'narrow chin', also considered the best use of things.
Just one day after the Xiaomi conference, on June 1st, Samsung S series light luxury version of the listing appointment, due to performance in the 'castration', Samsung S light luxury version price 3999 yuan, Jingdong booking price to reach 3699 yuan, despite the CPU The version was lowered, the camera pixel was reduced, but there were still about 20,000 people making appointments for its “Ye-value justice”.
In 2018, the competition between mobile phone brands has become increasingly intense, and the industry has experienced a turning point. The Canalys report shows that in the first quarter of 2018, sales of smart phones in China fell by 21% year-on-year and fell below 100 million to 91 million units. New low since the fourth quarter of 2013. The saturation of the smart phone market, the increasing rationality of consumers, and the 'weakness' of micro-innovation technologies have become obstacles for mobile phone manufacturers.
However, in 2017's "Comprehensive Screen" mobile phone battle, Samsung's S and Note series are still quite eye-catching. If it is not the influence of the 'Sade' incident, Samsung may compete with Apple in the domestic high-end mobile phone industry. On the Samsung S8, there have been a lot of 'fruit powder' cast to the Samsung camp, which shows its charm. With the intense competition, Samsung S light luxury version or become a probe into the low-end market On the other hand, domestic manufacturers such as Xiaomi have always issued the slogan of 'superstars pushing the fruits'. However, as of now, Apple is still behind Samsung. The only director is 'playing low prices'.
At the site of the launch of Xiaomi 8, we repeatedly mentioned 'moving people's hearts and price and kindness'. Xiaomi also created a group of fans with low prices, and even derived new marketing concepts such as 'ultra-expected' and 'new domestic goods'. But there is a The detail is that every time Xiaomi mentions the sales volume, he rarely mentions the sales. If Le Jun says that the sales profit of the hardware does not exceed 5%, how much does the investment supporting the company's innovation and research and development leave every year? , With Apple, Samsung real knife hard hit hard, millet has a chance of geometry?
From the viewpoint of demeanor and behavior, Lei Jun's admiration for Jobs is self-evident. Jobs once said that consumers sometimes do not know what they want, and the highest level of product is to guide consumer demand. It is under this concept that Apple only By designing a project, it would capture half of the profit rate in the entire industry chain, and continuously generate new 'circle money' ideas, making people unable to stop. Samsung, though not as good as Apple, has a force to fight. A netizen Said, 'After Apple released an X, the domestic mobile phone's innovative thinking all fell, they have to plagiarize the flag. Everyone knows that Apple has begun the next round of innovation. Domestic manufacturers have entered a continuous innovation and defeated, but also In the endless cycle of plagiarism. Unfortunately, Rebs has joined the ranks.
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