618 Jingdong appliance sales rankings reloaded | Haier executives on the first day of meritorious service

On June 1st, starting from 0:00 this morning, the 618 Global Mid-Autumn Shopping Festival officially opened the curtain. As the domestic leading home appliance retailer, Jingdong, which occupies home advantage, did not unexpectedly achieve crazy sales again. 6 minutes of sales exceeded 1 billion yuan! Among them, the air-conditioning category took only 37 seconds to break through the 100 million mark on sales. Ice-washed products sold over a hundred million dollars but also 43 seconds! The perfect opener to show the king of 618 home domineering .

At 16:00 on June 1st, the global Mid-America Shopping Festival kicked off. Jingdong, which took advantage of home games, broke through the 1 billion yuan in only 6 minutes of sales.

In addition to the 618 Global Mid-Autumn Festival Shopping Festival, there is the "2018 Jingdong Home Appliances 618 sales rankings." For this list, it is not unfamiliar with the rankings. Every 618, 11.11 such a big promotion time, Jingdong Home Appliances will launch sales rankings in the form of daily updates from the brand dimension. Consumers who are often shopping at JD Electronics may not have referenced this list.

Compared with some e-commerce platforms, such as brush orders and false reporting data, as an important part of JD.com's home appliance 618 appliance sales rankings, with real retail data presented to consumers on June 1, 0:00 to 04:00, The real competition pattern of the appliance brand's service, quality, technology, intelligence, benefits, etc., helps them choose the most suitable home appliance brands and products.

For example, compared to last year's 618, not only did the emerging category have a separate list, but also the original category was refined.

At the same time, JD.com’s home appliances are constantly improving their home appliance sales rankings based on changes in the market. For example, compared to last year’s 618, the list of categories increased from 11 to 16. Not only did the emerging dust collectors, fans, and beauty appliances have separate The breakdown of the list, and even the kitchen appliances are also intimately divided into Chinese-style kitchen and western kitchen appliances. The subdivision of categories will undoubtedly allow consumers to more accurately find their own needs.

On the other hand, this ranking has given home appliance manufacturers feedback on consumer preferences for home appliance brands, the development trend of various categories of home appliances, helping manufacturers to adjust product structure, and encouraging healthy competition among manufacturers.

Haier not only won the title of refrigerator, washing machine, and water heater in three categories, but also ranked second in the category list.

In the list on the first day, Haier, a well-known household electrical appliance brand, was very eye-catching. Not only did it win the titles of refrigerators, washing machines, and water heaters, but it also ranked second in the category list, and it was also healthy electrical appliances and beauty appliances. The runner-up can be said to attack on all sides and fully bloom.

Speaking of the origins of Haier and Jingdong, it can be regarded as quite historical. As early as 2013, Haier entered into a strategic cooperation with Jingdong. In 2014, Haier, the commander of the Haier, Casa Di, and other brands settled in Jingdong. Haier’s products are Jingdong Home Appliances brings a lot of passenger traffic and volume, but it also brings users a good reputation.

JD.com not only meets Haier's needs in the main direction of product development, but also in the era of unbounded retail, through the open empowerment strategy to open up the online and offline scenarios of the home appliance industry, and has accumulated a dynamic member operating system and extensive marketing touch. The network, complex SKU management system, efficient logistics service capabilities, reliable financial instruments, the most complete, longest retail value data of the value chain, etc., enabled Haier's Internet transformation and achieved a win-win situation for both partners.

In 2017, Haier's brand exceeded the 10 billion mark in the Jingdong platform. At the beginning of 2018, Jingdong Group's senior vice president, Jing Xiaolong, president of the e-entertainment group of the Jingdong Mall, led various business directors to visit the headquarters of the Qingdao Haier Group, and Vice Chairman of the Haier Group Board of Directors. Liang Haishan, the group's chief executive officer, set the strategic goals for the entire year of 2018: Haier, Casa Di, and the commander of the three major brands all made efforts to achieve sales targets of 200 billion yuan in Jingdong Household Appliances.

With such a deep friendship, Haier certainly paid more attention to the 618 Global Mid-Autumn Festival. Not only did Jingdong alone set up a production line to fully guarantee the supply of goods, but Haier Refrigerator also exclusively ordered 4 direct drinking water refrigerators and 2 Australian models for Jingdong in June. High-end refrigerators in style to ensure continued red-June sale. On June 1st, Li Huaang, senior vice president of Haier Group even personally led a team to visit Jingdong’s headquarters and encouraged the three brands under Haier! At the end, Haier was able to win the first day of the Jingdong Home Appliances 618 sales list.

Of course, this is just the beginning. Who can be the last in the 618 Global Midyear Shopping Festival?