On the first day of the Global Mid-Autumn Festival of 618 shopping season, Haier was quite eye-catching because of the high-level personal visit to the east of Beijing. Even so, Haier was still only a runner-up.
The champion, belongs to the United States.
And to promote the respect of the achievements of the United States, but it is two animated characters - the beautiful bear and Jingdong JOY!
On June 1st, except for the 618th Global Mid-Autumn Festival, it was still Children’s Day. On the same day, a “Cooling Story”, starring Mei Xiong and Jingdong JOY, was launched on major video websites. The story tells the story of the city. With extreme heat, Jingdong JOY went to the North Pole to find the Midea Family. They made a concerted effort to save the hot and roasted people.
After reading this synopsis, you must also understand that what the United States wants to express is its sincerity in using the Jingdong platform to provide quality and cheap household appliances to thousands of consumers. Perhaps it is with sincerity and so The lovely animal image only allowed the United States to reach the summit.
Now that one day has passed, the performance of the United States does not seem to show signs of abating. It not only ranks first in the category list, but it can be said to be a full-scale outbreak. It is on the list of clean water, Chinese-style kitchen appliances and Western-style kitchen appliances. Leading the way, fans, water heaters ranked first, refrigerators, air-conditioning category among the top three, washing machines, smoke stove category are also among the best. Compellingly counted, Jingdong 618 home appliance sales list of the 16 big list, most of them have beautiful in the 'Shadow', this first category is really worth it.
The United States can achieve such a good result, of course, not only the contribution of the Sixty-one cartoon, but also thanks to its good relationship with Jingdong Household Appliances. It can even be said that the United States and JD in 2015 have been unbounded hand in hand The retail age.
At the end of January of the same year, Jingdong America's system directly connected to the project to achieve the basic order data and sales inventory data sharing, thousands of daily data sharing of goods. In July of that year, Jingdongmei's 'coordinated planning, forecasting and replenishment' The project went live. On August 15th, Jingdong completed the first stock preparation order and issued the order to the United States. The two parties jointly opened the boundary between 'goods' and 'field'.
In fact, since its full presence in Jingdong in 2013, Midea’s overall sales have grown rapidly, and has consistently ranked first in the annual sales of JD.com’s home appliance brands. In 2017, Midea achieved sales of RMB 21.5 billion on JD.com platform, becoming the first breakthrough in a single channel. 20 billion yuan sales of household appliances brand.
Wang Jinliang, vice president of Midea Group, and Liu Jun, president of JD.com's home appliance division of JD.com
At the beginning of 2018, the two sides re-established the target of 20 billion revenues to exceed 30 billion yuan. In April, Midea joined the Jingdong Tianyan Project. It is said that as the earliest household appliance brand to join the 'Eye Eye Project', Jingdong will base its products on the United States. Category, brand characteristics, and demand points at different times, etc., Customize the analysis dimension to ensure that the output of the analysis can help the United States to maximize the operating efficiency.
618 Global Midyear Shopping Festival is, of course, the best time for Midea and JD to jointly 'play' marketing. In addition to the "Cooling Mobilization" that is already on the line, on June 9th, Midea Air Conditioning will be held jointly with Jingdong at Wukesong Stadium Music Bar. The original music festival will be toured to the Beijing station nationwide; on the same day, the US air-conditioned igloo will also be located in Beijing Wucai City, and will be linked to JD’s online and offline activities. In addition, the United States will also unite 'what to buy' platforms and home appliances TOP People charm blue heart, the main push Jingdong specifically for MWOW products, 618 kinds of grass activities......
A series of eye-catching marketing activities will undoubtedly enable Midea to occupy a leading position in the JD.com home appliance sales charts for a long time. Of course, other home appliance manufacturers will naturally not sit idly by the strong momentum of U.S. and believe that the competition will be on tomorrow's list. , will be more intense stimulation.
To find out which brand will emerge from the array and challenge the beauty of the king, let's see you tomorrow!
YORK New Media Coolest Technology News
Scan code win award
comment
* Netizens are not allowed to speak in the standing position, this site is not recommended in the comments section of any online store, dealer, beware of being deceived!
