“How do you feel about the new wind market? Since the second half of last year, I feel that the empty net industry has decayed very badly. At the end of last year, I went to Guangdong to investigate. Many empty net manufacturers are closed. 'The ISH just ended on May 24th. At the heat show, the conversation between Zhang Huiqiang, the general manager of the environment and Aiken Power Grid, began with this opening remark.

At present, the industry generally regards fresh air as an air purifier and represents a new opportunity for escalation of consumption in the air-to-ground sector.

After the PM2.5 era of the new industry should go from here

According to the Ove Cloud Network data, the sales volume of the new wind industry in 2017 was 8 billion yuan, an increase of 31.1% year-on-year. Among them, the spending power in North China and East China was the strongest, the demand in first-tier cities declined, and the demand in second-tier cities increased. Although the overall capacity is not yet Considerable, but the number of brands has reached more than 1,000, compared with only 300 in the same period in 2016.

'The new wind market will emerge in the increasingly competitive market, the survival of the fittest, the integration of reshuffle, and this situation is likely to intensify this year.' Zhang Huiqiang said.

According to Aiken Power Grid & “Aiken Home Appliances”, the quality of the current fresh air industry is uneven, and consumers have difficulty choosing before many brands. In the absence of industry standards, many companies are merely speculating on the concept of profit instead of the lack of industry standards. Providing good products leads to poor quality of market products.

In Zhang Huiqiang's opinion, although there are many brands in the new wind industry, a large number of brands are entering the industry riding the 'PM2.5 spring breeze' and want to earn money from the heat of the industry. However, it is clear that the current air purification The status quo of the development of the device industry is the epitome of the future new industry. The reshuffle of the new wind industry is a matter of time.

'Many branded products are marketed under the slogan of intercepting PM2.5, but this violates the functional origin of the new wind product. The fresh air system should exist as an overall solution for home air, it will remove formaldehyde in the future decoration. , Benzene and other harmful substances play a greater role in the function, to PM2.5 should be a matter of convenience. 'Zhang Huiqiang said.

To be a national brand brand in the new industry

In Zhang Huiqiang's opinion, the current new industry is more impetuous. Many brands have gone awry in order to increase their popularity, pretending to be 'foreign brands', which not only undermines the reputation of the industry, but also undermines the interests of consumers.

Zhang Huiqiang once again stressed that the good is a purely domestic brand, and does not follow many so-called 'foreign brands' in the industry, registering a brand abroad, and producing and selling in the country.

“From the very beginning, we have decided to be a national brand. China has a strong manufacturing capability, and now it is making progress toward intelligence. China's household electrical appliance industry has now become the world's leading. ' Zhang Huiqiang said.

The foundation of the good environment comes from the implementation of the concept of “China's wisdom-making”. In the early stages of the project's establishment, it gave up patchwork, positioning the low-end product market with no independent characteristics, and focused on the upstream of the value chain and supply chain. The concept of “More understanding of the wisdom of the Chinese family” advocates independent research and development of products from the perspective of consumer demand, and has a number of independent intellectual property rights. The degree of intelligence in products is constantly escalating. Using cloud-based smart technology, the machine is based on indoor and outdoor Intelligent operation of the environment, users can remotely understand the indoor air quality, and perform remote control, the machine needs maintenance or automatic repair when a fault occurs, can be called 'new wind robot', and truly realize from 'Made in China' to 'China' Zhi Zhi's transformation and upgrading.

'After market research, we discovered that Chinese consumers have some differences with foreign consumers in their requirements for new air products. For example, if a new air product is to maintain high heat exchange efficiency and high purification rate, the air volume will be guaranteed. Must be improved. The disadvantage is that the noise becomes louder. Chinese consumers are insensitive to electricity bills, but they are very sensitive to noise. Many domestic fresh air products are highly falsified at this point. There is a lot of confusion in our country. We have been through continuous R&D efforts to solve them with technical means. This question. ' Zhang Huiqiang said.

Work hard to learn more about the wisdom of the Chinese family

For the good new style, the biggest change since the second half of 2017 is the upgrading of the product.

In August 2017, the new product was established, and the internal recycling function was added. The appearance of the product is the in-mold injection molding technology (IMD) that is only used in air-conditioning products. The outer shell is made of plastic parts, and the assembly accuracy is higher, and the ratio is higher than that of sheet metal. Eco-friendly, no painting, pickling, lower cost. It can be installed vertically or horizontally. Another is to give up the household cabinet that takes up the area of ​​the room and instead use the space-saving wall-hanging machine.

'Now more expensive house prices, the floor area of ​​the room should be as empty as possible, rather than being occupied by a machine.' Zhang Huiqiang said.

3. The insights into the needs of the consumer side are also good for the new year.

'A lot of new customers at the exhibition site gave us high praise, saying that the new product was not a product upgrade, but a remake.' Zhang Huiqiang said.

In the product layout, the first is to position the product in the 'home and small business' field; Second, continue to force in the new wisdom.

'All of our second-generation products are controlled by the cloud platform. Our future new product will realize full intelligence. And the modular design makes the cloud platform module only need to be removed even if it faces the engineering machine market.' Zhang Huiqiang The introduction said.

Recognized the direction of the development of new trends. With the intervention of big brands of home appliances, the proportion of real estate projects for new wind products has increased, and consumers’ understanding of the new wind has returned to rationality. With the improvement of consumer perception, the fresh air volume will increase. The first step in cultivating the internal strength of the product has led to a new style that has allowed the new style of functionality to return to its original source - solving the secondary pollution of housing renovation and requiring the team to promote this concept in the marketing process.

The establishment of a professional sales team is also the result of Zhang Huiqiang's achievements in recent years. All new members are recruited to work in the market first, and in the sales process, they understand the products and the market, making every marketing person an expert in 'understanding products' and 'marketing'. .

In 2018, the company's strategic focus was channel construction. At least 100 agents and 100 dealers must be established.

'This year our team's biggest change was fast. The ISH exhibited a three-month street visit before the exhibition. There were already dozens of customers scheduled for the exhibition before attending ISH. Work efficiency has become faster, and every night we go back to the information. Combing, assign to each area to make an appointment. After the exhibition, the work is also in full swing. 'Zhang Huiqiang said.

'The cost of our channel support is much higher than that of the channel's construction site, and it is to be bigger and stronger with our distributors.' Zhang Huiqiang said.

It is understood that there have been dozens of agents who have signed the contract on the spot at the ISH Heating Exhibition. The distance from the 100-year target is very close.

With good products as the foundation, coupled with good teamwork and channels, the result is that the fresh air is in the chaotic and fresh style of the industry. Perhaps from the current perspective, the entire industry will not experience a blow-out situation, but I believe that practical enterprises must Can go further.