On May 29, 2018, Shaanxi Auto Heavy Truck Northeast Revitalization Alliance was formally established in Harbin, Harbin. Deputy director of Shaanxi Auto Holding Party Committee and general manager Wang Yanhong attended the meeting and gave a speech. Shaanxi Shaanxi Auto Northeast Region General Manager and distributors, service providers More than 100 people participated in the meeting. Liu Xiangrong, general manager of Shaanxi Heavy Duty Truck Sales Co., Ltd. presided over the meeting.
In 2017, Shaanxi Auto's rapid development in the northeast regional market resulted in a cumulative sales of nearly 10,000 heavy truck trucks, an increase of 119% year-on-year. The overall market share of the region reached 14.2%, an increase of 3.2% year-on-year, and the sales volume hit new highs. In 2018, under the influence of changes in the demand structure of the Northeast market, regional market competition became more intense. To further strengthen regional competitiveness and quickly achieve northeast revitalization, the Northeast Rejuvenation Alliance was formally established to promote Shenyang in an all-round way. , Harbin, Changchun Regional Advantage Integration, Collaborative Development, Resource Sharing, Service Co-ordination Guarantee, Adding Strength to Shaanxi Automobile's Rejuvenation of the Northeast Target.
During the ceremony, Wang Yanhong awarded Liu Xiangyu the banner of the Northeast Revitalization Alliance. Liu Xiangxi was Liu Xueli, General Manager of Shenyang Office, Li Ming, Regional General Manager of Harbin Office, Hao Dayong, Regional General Manager of Changchun Office, Shenyang Yaohui, Liaoning Hongyun. , Fushun Xing Anda, Harbin Runfa, Qiqihaer Tianfuli, Suihua Junbo, Changchun, Canaan, Changchun Jifeng, Jilin Haohang 9 channel representatives and Liu Xueli, Li Ming, Hao Dayong jointly established an oath on the Northeast Renaissance Alliance. This marks The Northeast Regional Offices, with all channels working together and cooperating with each other, formally established the Northeast Rejuvenation Alliance to integrate resources. It will fully fight the Northeast market and achieve leapfrog improvement.
Wang Yanhong first represented Shaanxi Auto Holding Party Committee Secretary and Chairman Yuan Hongming expressed his gratitude to the northeastern region for supporting partners for Shaanxi Auto's development and expressed his highest respect to the channels, service stations and customers supporting the earthquake disaster-stricken areas in Songyuan. He pointed out that Northeast is The cradle of China's heavy industry, as the country further promotes the “Thirteenth Five-Year Plan for Revitalizing the Northeast”, Shaanxi Auto follows the country’s pace and comprehensively promotes the coordinated development of the entire industrial chain of products, marketing, finance, and services, and enhances the comprehensiveness of enterprises. Strength, to serve the revitalization of Northeast China. He stated that Shaanxi Auto has products that meet the needs of the market, customers who have loyal support, friends who have the same direction, have marketing partners who dare to fight, and who can work together as long as everyone works together. With hard work, we will be able to achieve a comprehensive upgrade of the northeastern Shaanxi market and win the final victory of the regional market in the country's strategic plan to revitalize Northeast China. Wang Yanhong demands that the marketing team must insist on customer-centricity and extremely seriously meet customer needs; it must rely on the rejuvenation of Northeast China. Strategic alliance, extremely serious in creating a game of marketing; focusing on the market focus, and doing everything extremely seriously As he stressed the need to enhance the focus on vendor interoperability, as well as regional market opportunities ability to crawl after marketing capacity building, boosting the rapid realization of Shaanxi Auto Northeast China strategic objectives.
At the time of the event, Wang Yanhong and nine leading dealers in the three provinces of Northeast China conducted in-depth communication on the status quo of the regional market, demand, and the direction of future development. Wang Yanhong said that he would give maximum support to all channels in terms of finance, services, and delivery dates. , To comprehensively improve the comprehensive competitiveness of Shaanxi Steam Truck heavy trucks in the northeast market. Liu Xueli, Li Ming, and Hao Dayong reported on the market conditions in Shenyang, Harbin, and Changchun respectively from January to May.