As the automobile joint venture stocks are more clearly defined than the timetable for liberalization, especially the opening up of joint ventures of new energy vehicles, and the deconstruction and reshaping of the automobile industry by the Internet, China’s auto industry is currently at the “critical point of change and innovation”. On the 31st, the 2018 China Automotive Summit and the 2017 China Auto Year Characters & Annual Corporate Awards Ceremony, organized by the 21st Century Business Herald, were held in Beijing. , Vehicle manufacturers, distributors, startups and other sophisticated automotive industry people gathered to jointly tap the rapid changes in the automotive industry through keynote speeches and roundtable forums.
Round table
At the summit, Wang Xiaolin, Chairman and CEO of Jiangsu Celin Motors Technology Co., Ltd., Yang Xueliang, Vice President of Geely Automobile Group, Deputy General Manager of Beiqi New Energy Marketing Company, and Wang Chunfeng, General Manager of Lightweight Technology, Yiqi Kaixing Founder, Director President and CEO Yan Daoyuan, Xinte Automobile Co-founder and CEO Yue Xue, JD Power Vice President Mei Songlin, Secretary of the Global Future Travel Fair Organizing Committee Wang Fengbin, and Moderator Wei Lai Capital Management Partner Zhang Junyi, around the 'layout future and The “Travel Revolution” topic was discussed in depth. The specific topics discussed included the exploration of transformation of traditional vehicles and new forces, how to cooperate with travel companies, the future prospects of travel industry, international experience, and how new startups can make decisions.
The following is a record of the 'Distribution of the Future and Travel Revolution' Roundtable Dialogue:
Wei Li Capital Management Partner Zhang Junyi
Moderator (Zhang Junyi): It is a great privilege to be here today to meet with old friends and new friends at the 2018 China Automotive Innovation Summit. When our forum is at its climax, we want to hold such a round table and discuss the travel that will not take care of the future. In particular, there are revolutions in travel. Some of you here are from car companies, some are from leading associations in our industry, some are from travel platforms, and there are third-party neutral research institutions. It is actually becoming a hot topic for the industry to travel or to drive a car. In spite of the investment in the automotive industry or the revolution in the travel industry, more and more discussions are taking place in the industry. Holding different starting points. I would like to share with you some of your opinions and opinions in this regard.
From Dr. Wang Xiaolin's side, you should start with a brief introduction. Because Sailin may know this company very early, but many of my colleagues here may not know much about it.
CEO and CEO of Jiangsu Celin Automotive Technology Co., Ltd. Wang Xiaolin
Wang Xiaolin: Yes, my friends here may think that Serin is a new force for car repair. We are very young. We are 35 years old this year. Serin is a brand established in the United States in 1983. But it is a very niche brand. Why? Because of the top level, in the past, Celin has been competing with Ferrari at the price level. It is doing super running. Entering the Chinese market, the lowest-end modified car is also selling for more than 1.4 million. Now entering China in Jiangsu Rugao. , Putting into production an intelligent 150,000-unit plant. This plant is no longer a niche super-runner. We bring the finest U.S. ultra-lightweight technology to China, produce mass, high-end, and general travel. SUV sedan, coupe and electric car.
As I mentioned earlier, I think the car has always provided a brand new solution for travel. For the past 130 years, the first car has lost the life of the carriage. So today I don’t think that the car is in a new revolutionary process. It is a new evolution. The stage of such a product that provides a better travel experience.
Moderator (Zhang Junyi): Thank you. Mr. Yang feels more here. Geely is worth noting both domestically and internationally. We saw that Geely Cao Cao’s special car has also developed very quickly. It can introduce you in this area. The perception or positioning in the group?
Geely Automobile Group Vice President Yang Xueliang
Yang Xueliang: Yes, there are several special cars for Cao Cao: First, it is a new energy vehicle that is used in all of them. Therefore, the first one is low-carbon. There are already about 23,000 DEEV fleets in operation. The operation effect is still good. In just over two years, less than three years, it has covered 24 cities. The number of APP downloads has exceeded 16 million. The average daily active users may be 70,800,000. 300,000 - 400,000, and some cities that are relatively early in operation, that is, it is profitable to operate independently. It is quite rare.
Second, it is more focused. It is the B2C model. It is not quite like other car platforms. Everyone can go in. In this case, everyone thinks that security is not guaranteed. So we used it (bus km). This brand is ours The car is also our investment, everyone will feel more secure, because this is behind the brand endorsement.
Thirdly, all drivers must be certified. This is equivalent to the direct employment of our company. Therefore, the management of the driver is in place. The professional standard of service provided by him is guaranteed. Therefore, our basic positioning is new energy, B2C. The model, while providing driver's certification and management, provides a safe and efficient operation. This is the positioning of a Cao Cao special vehicle.
At the beginning of this year we made A round, valuation of 10 billion, with 1 billion. Now in the second round, the valuation is at 30 billion, which may be a bit higher, because the momentum is good. Because we expect to cover 30 by the end of 2018 The city has 35,000 vehicles. By 2019, it hopes to cover 50 cities and 50,000 new energy vehicles. Almost all are covered.
Deputy General Manager of BAIC New Energy Marketing Co., Ltd.
Wang Chunfeng: I have two roles. The first one, we enjoy the time-share lease. Now in 12 cities across the country, the scale of nearly 10,000 units. My second role, in fact, from the perspective of new energy, To provide products to customers, and to provide a complete set of programs. There is also ToB industry, which is to provide time-share leasing for our industry, providing a complete solution from system to hardware, technology to entire operation.
Moderator (Zhang Junyi): Is it still a wholly-owned holding of new energy?
Wang Chunfeng: A wholly-owned, new energy subsidiary company.
Easy founder of the trip, chairman and CEO Yan Daoyuan
Yan Daoyuan: Yikai entered the industry in 2013 and launched a 1,000-unit electric vehicle in Wuhu in 2015 to share the time. Now there are 45 local cities signing contracts, and 24 cities have voted for cars. But we The core builds single-city and single-city communication. In the late launch, we tend to be able to get through in a few cities. How to use time-sharing is an industry carrier that can undertake more trips in the future. Also referring to the auto-pilot industry, we believe that driverless driving must be the first to be triggered by a time-share lease. Because the customer base changes from 20% to 100%, as long as there are mobile phones, all the people can In turn, Yikai is also the first company in the industry to get the network qualification. Our No. 28 has just landed in Chongqing and is the second city. We hope to make some subdivision cities to distinguish between drops, including Geely. Attempts at subdividing points. At the same time, we also introduced the time-sharing leasing business model into logistics. At present, the time-sharing leasing of logistics vehicles, we are already doing two cities and are operating. We hope to follow us. The upper reaches of the industry, the midstream, and the downstream, including the entire industry's exports, can work together to do the entire industry and build up the entire user system. Thank you.
Moderator (Zhang Junyi): What you just said is not the concept of time-share leasing, but transport capacity, I believe you already have this kind of thinking.
These days, there is a scraping article, which is a relatively smooth financing situation for Xinte. We saw the earliest time that Xinte cooperated with some travel platforms, such as the cooperation of Mobai. In your opinion now, because of listening It is a new force to build a car. With the cooperation of such travel platforms, your starting point is how to consider? And the next step of development, do you think such a way, such as Mobike shared car, will not be accompanied in the future? New special development continues?
Xinte Automobile co-founder and CEO in Vietnam
In Vietnam: Actually, Xintai was initially positioned as an emerging vehicle builder. Not only that, we are building a car, but thinking about how to provide an innovative product model from the product to the operating end. Actually this industry, because I I've found that the industry needs to connect the upstream and downstream to create a good experience for the user. Like our first car, we cooperate with Mobike based on whether we can consider doing it during the product development stage. Taiwan based on shared demand products. For example, at that time, Mobike put forward many requirements. It had a small detail. It didn't have water in the wiper when it was used to share a car. Can it be sensed by the user who got the car. If it can't be felt, winter really No water, it's also a very bad user experience. So we built this car together and we did a couple of improvements. There were about 600 improvements. Including we did a camera on the inside, taking into account the authentication problem , safety issues. So again to the system, we are also the first ones in the car, and we have been implanted in the initial installation. So to do this we start from the main engine plant, just think about how The need to tie up automotive products with the needs of time-sharing users and the needs of operating companies. At the time we remember that we were developing the middle segment, that is, Mobhai was involved in the G6 valve point. So in the future we have a lot of cooperation, including Yan Zong, because On China's BAIC platform, we will carry out new cooperation. Therefore, in addition to the C terminal to provide users with a new product innovation model, at the same time at the B end with the time sharing leasing company to create product innovation model. This will do some mode for future travel innovation Innovation.
Moderator (Zhang Junyi): Thank you. Mei Zong, Many car companies are now doing some of their own travel platforms. We also saw the same, like easy to open, or just fine, or other independent third parties. The travel platform is also emerging. In your observations, for the users of this travel platform, including the driver in this area, what kind of people do you think is that at this stage, they can better meet the needs of consumers or say From your third-party considerations, what type of companies do you think can really grow bigger and bigger?
J.D. Power Vice President Mei Songlin
Mei Songlin: Thank you, from J.D.Power, this is an international research and consulting company. We are famous for the customer first. At this year's auto show, we produced a white paper called China’s four modernizations. If you have the opportunity, you can look at it.
I would like to share with you some of our findings on mobile travel. We found it very interesting. In 2016, we conducted a survey. 80% of Chinese consumers installed online car APPs. The penetration rate is very high. And the survey found that the network was installed. For the consumers about 80% of cars, 85% of consumers think that today's travel is convenient, and the diversification of travel is much better than three years ago. It is indeed a lot of convenience for mobile travel to consumers. The first is convenience and convenience. Second, it saves a lot of time.
At the same time we saw convenience, we did another survey at the end of last year. We were very surprised to find that consumers had a lot of concerns. We guessed what the consumer's first concerns are? 60% of consumers think that the leakage of personal information is his A place of concern and concern. 50% of consumers think that the current network of vehicles can not meet the needs of special groups. Like the elderly, children, the disabled. The third place, 40% of the consumers his personal safety is not guaranteed. We asked another question: Will you recommend to your friends and relatives about the network car? Surprisingly, one-third of consumers are unwilling to recommend it to friends and relatives. Do you think one-third higher or lower? We did a lot of research on sales service and after-sales service. Everyone complained a lot about after-sales service. Even if this is not good, only 15% of the people complained about it. It is not recommended. However, about 32% of the vehicles are on the Internet and 33% are not recommended. This is a lot worse than after-sales service. That is, we discuss the business model of online shopping. I think that the current network is the first to do the operation quality. Because word of mouth decides how fast to travel in the future, how good the development is. Now Inflection point, I personally think that far to. What is the turning point? If personal use valued at less than the cost of each vehicle when it is mobile travel inflection point. Now this inflection point yet to come, so now want to do this operation.
The host (Zhang Junyi): Thank you very much, Dr. Mei. Mr. Wang, the 100-member association is hosting various activities. Actually, many people are concerned about the activities in Diaoyutai and Beijing. Actually, I myself care more about future travels in Hangzhou. Forum activities like this bring together various travel platforms and institutions for discussion. In the past few years I have seen this event as if more and more momentum. According to your observations, is it right? More and more? And isn't it like now that the OEM is constantly investing in this area. How do you see this?
Global Future Travel Conference Organizing Committee Secretary Wang Fengbin
Wang Fengbin: Thank you, the host. I'm a platform from the 100-member conference. We hold a global future travel conference in Hangzhou each fall. Last year was the first session, this year was the second session. Indeed as the moderator said, we really care about There has been a huge change in the entire automotive industry. Just like the revolution in our trip, not just the changes in automotive products, from fuel supply to new energy, but also the value chain of the industry, I think, from the product end to the service end, Moving towards the back end, but also with the arrival of the entire sharing economy, we found that a huge ecological market for travel services is taking shape.
We are actually very happy to see such a very large ecosystem. Not long ago, the media also paid attention to the fact that the US Mission has also joined the travel service market. There are also more and more of the OEMs and the related industries. Into this market. I think it is a very good thing. This industry does not need monopoly. This industry needs more ecology and more possibilities.
One of the more common questions that people ask is: How do OEMs often make service companies and those companies that have grown out of the market? How do they differ? Often asked such topics, I feel, first, that their genes are different. The automotive companies are advancing these are also shouldering a mission that is the extension of the overall OEM strategy. I understand it this way. For example, in the selection of models, in the market expansion, even in the extension of value brands, may have to follow There is consistency in the OEMs. Often purely market-oriented, there is no travel company with such a major shareholder as the OEM. They may have more openness. But I think the travel market is still far from a mature point. All forces, in fact, are all in need, and all are welcome. In particular, at present, especially in the sharing of new markets, where market factors are not yet available, we can still welcome all forces. Join it.
Moderator (Zhang Junyi): Thank you. The problem mentioned by Wang Quan just now can be thrown to the leaders of several host plants. Wang, you represent Beiqi New Energy, can you disclose a data, we can access the vehicle? How much is Beiqi, how many are other brands?
Wang Chunfeng: The data looks at the full range of Beibei New Energy. However, the customers are more widely distributed and tend to be two: One is ToB to do time-sharing leases. The second is ToC, which is to open up our resources and is able to provide large time-share leases. client.
Moderator (Zhang Junyi): President Yang, please talk about Cao Cao's car.
Yang Xueliang: Most of Cao Cao's special cars are Dorsett EVs, but we are also open. Let them use our operating system to manage them in a unified way. It means that they have to meet our recognized standards. The management of their company scale, driver level and quality must be To meet our recognized standards, Cao Cao may have several development directions in the future. That is, everyone will just talk about future new energy vehicles or shared vehicles. I think it must be customized. This is an advantage of OEMs. We are now The entire R&D system is seamlessly connected with Cao Cao's special car. All feedback issues, including the introduction of application scenario solutions, are all done by the institute. It is not just the relationship between the car base and the cloud, but also the management of the car. If there is 10% electricity in the car, it will not be able to live. It will be charged. It means to connect with the car, connect with the driver, and customize the shared car in the future. When I provide end-to-end travel service, the future will produce More added value.
Now Cao Cao's car wants to build an O2O travel company. To travel to Hangzhou in the future, you don't need to go to the travel company. You need to book a special car directly. This driver is a guide. He can take you to many attractions in one day. He can tell you very well. And we now have a mode in which China's rapid development of network vehicles or shared cars in this model is actually developing at a relatively slow pace in the world. Therefore, our model is like that in Southeast Asia. In South America, it is very concerned about in Europe. Let's talk to him about this concept, use low-carbon, environmentally friendly new energy models, and use public buses to make public network vehicles. They are very popular. So I think that in the next Chinese network, the car sharing model will slowly The promotion to overseas, or to cooperate with companies of the same type overseas. This is the direction of several developments: one is to customize the models, provide value-added services, and the other is to internationalize. Hosting plants of course we do B2C's The model also has some financial strength, because these vehicles still provide financial support through financial companies.
Moderator (Zhang Junyi): Please ask Wang, do we have any operational services or are we only selling personal services?
Wang Xiaolin: Prior to the establishment of Jiangsu Celin, the lowest cars entering the Chinese market were high-performance cars of 1.45 million. Our entire strategy changed to build factories in Jiangsu. We have to make popular high-end cars. There used to be a lot of media. The friend asked me about the positioning of our factory. I took this opportunity to give you a little dry goods. Jiangsu Serin talked about two aspects of travel: one is hardware and the other is software. Jiangsu Celin will never become a service provider. We are Hardware Provider. Our depot is a depot. We wouldn’t say we are future travel providers. This point I learned from Mr. Ren Zhengfei. We Huawei’s telecommunications hardware, not service. Serin’s hardware for service, car Why do you want to say this? Steve Selin is a car from 17 years old. He is 70 years old this year. He does one thing in his life and works with technology to create the ultimate car. We will continue to do this.
Jiangsu Celin’s construction of a factory in China is also the production of automobiles. We rely on our partners in terms of services, like Yan Zong’s, travel services, and we do the best hardware experience for the customers that our hardware provides for our travel services. Like the hotel, we built the hotel, built the hardware, as to how to run, and run the company by a dedicated company. From this point of view, all our focus is on how to do the car well and let users use this car. When it comes to services, how does the APP work well? This is an operator's business. What is the relationship between us and the travel operator? We will not be the cost center of the operator, and we will not Operators, as a channel for consuming our production capacity, must be strong and united together, able to unite and provide end users with the best experience from hardware services.
Moderator (Zhang Junyi): Thank you. Xinteheyi is the (FAW) company because it is a combination of FAW's cooperation system, because I know the red flag, including the establishment of the FAW Red Flag trip, in fact, China FAW will also have to do Your own travel service. If you look at both of you, are we cooperating well, or are you traveling, or are there any differences with the depot, such as positioning with FAW, and how do we have some synergy with each other?
Yan Daoyuan: We have nothing to do with FAW trips. Because we were in cooperation with FAW, it was after Xu arrived at FAW that his party committee office decided that it was not purely a subsidiary's behavior. It should be said. Representing the overall strategic considerations of FAW as a whole. Other things will not be on the level and height of their party committee office. It was also decided by Xu himself to set up a joint venture company to make a decision. During the process, we uphold our commitment. Come out, so in the past we didn't promote this matter too much. We hope to make this thing more special.
For FAW, what we understand is that it hopes to have a mechanism like ours. It is flexible because it is a mixed ownership system. It has a central SOE component and a local SOE component. It has a financing department and is more flexible. FAW has strong background resources. Capability. They hope that through joint ventures, they also know where to rent or share trips on a time-share basis. We started with the establishment of Zhixing Science and Technology Tianjin Co., Ltd. In fact, this 'Tianjin' can be replaced with any city. Other cities set up such a joint venture to do this thing again. So in this market, the OEMs think more, may try, hug, go with the industry, they think more reliable companies to work together , to do such a thing. And we also hope that it is the deep cooperation of several OEMs that can get more customization. Like the guests who spoke just now, it is more in line with our car. Because we brought the car Nothing is prepared for shared travel. Many things are prepared for private cars, not the models we need. And we need to change now that we have been operating for several years now. There may be as many as 700 items. The core things are not changed at present. This is our painful place. So we also hope to cooperate with FAW, and we can take this deep cooperation and shared vehicles forward. At the same time, relatively independent third-party operating companies such as Yikai have the right to speak so that when we can choose, we can tell the car companies more, what we need, not like Wang Quan. It may be more painful to be here. It can only be its own car. There is no way. We may be a bit more free. Including our joint venture between Tianjin and FAW, we will also use BAIC cars. We will also use Geely’s car.
The host (Zhang Junyi): I am clarifying for Wang. In fact, we are also concerned about many rental platforms. In fact, we are not forced, but we have chosen the North Vehicle type. Because we have seen the early years of BAIC new energy vehicles in the past few years. In the case of the 106 models, the performance indicators are not the same, and everyone is actually constantly iterating and upgrading.
In front of Vietnam, have you considered the malleability and development opportunities in the several models you have now?
In Viet Nam: Autopilot, we completed a cooperation with Bosch on the 25th, which is the first in China to promote Bosch a mature program, is an automatic parking solution. First, because with Mercedes-Benz do. Why push this project? Actually, we were out of shared situations. Because there are two core factors in sharing: The first core factor is the scarcity of resources for parking spaces. It is destined that when your volume is getting bigger, the resources of the road are very Limited, it will definitely go to the ground. Second, the user took the car and returned the convenience of the car. So at the time we launched and picked up and returned the car in a shared environment with Bosch. The whole technical solution that people drive. So we also tried it in this area.
Just now Yan Yan’s speech includes our choices and Bosch, Xinte, and Yikai. We think we are still more pragmatic companies. We say that we really solve problems for users. Including FAW’s choice to cooperate with us, Speaking that although FAW is relatively late in its operations, the operation is still very pragmatic. It is able to resolve more users' pain points and form a truly sustainable and groundless development model. So in the future I think it may be in this respect. There are good ideas, good ideas, good technical solutions; but more importantly, go to the ground to implement it step by step.
Host (Zhang Junyi): Thank you very much.
We have always said that the consulting company will look to the future. Mei Zong, you look forward to our journey to the future of the revolution, to what we say after 2020, the situation of this market, from the perspective of JDPower, including the situation of travel. One of the topics was particularly interesting. When we came here last year when we came to lay out some travel platforms, in fact, many people said they would not come, do not come. This market is big enough, other companies have ceilings here, not Faer has developed. After the fluctuations of the previous year and last year, various kinds of capital have emerged one after another. I know this is a transitional situation. What kind of environment do you think will be in 2050 at this time in 2030?
Mei Songlin: I think the spring of mobile travel has not arrived yet. When mobile travel or sharing occurs on a large scale, it is necessary to resolve the three issues first: power, intelligence, and networking. Why? Mobile travel costs are the least controllable It is human, the cost is extremely high, and the quality management system is very difficult. Like the driver is uneven.
Second, when thinking of a travel solution, if the consumer needs to travel at once, the network is more suitable for taxis and taxis. If the consumer needs several hours to use, time-sharing is rented. If the consumer needs a few days is a traditional rental company, Such as China Car Rental. If consumers need a car for 1-3 years to rent a purchasing agent. This is currently an outlet in China. If consumers need more than three years of the car then it is definitely a purchase. If a consumer needs a car Months, or up to a year, one company is to solve this demand. This company is financing one billion US dollars within a year. It has a lot of financing institutions, including several depots: BMW, Siemens, give it a lot Money. Let's take a look at this business model which is very interesting and gives an unprecedented solution. The time period is one month, two months to one year. The car can be returned at any time. Many business models break through, I think the future It is possible to open the entire chain.
The host (Zhang Junyi): That is to say, what is actually needed in the travel service is a variety of different services and a lot of differentiating things.
Wang Zong, because we had a forum for future trips last year. Although I didn't go there at the time, I heard that there are many companies where they are showing drones. Is that true?
Wang Fengbin: Yes. At that time, we characterized this meeting as a four-in-one fusion, focusing on this one. Intelligence is indeed hot for the past two years. We can present some new products and technologies to our assembly.
I also look forward to the future with Mr. May’s speech just now. When asked about Mei, just how many years later will our future scene look like? I can't imagine the future. But I think it must go through a It is only due to the full marketization of baptism. Actually we are now in China’s automobile industry. The world is dominated by families, private companies, and private companies. China is still dominated by state-owned enterprises. But now we are through the rise of new energy industries. , is a new force, in fact, has also driven the power of many private enterprises. My feeling is that not only the automotive industry has a technological change, but also for China there is a marketization baptism, release this dividend.
Another thing I feel is that this market in China is a bit different from that in other countries. Because China is a very large scale body, its population, its first, second, third, and fourth lines have a lot of ecological gradients. Actually it allows a lot of Subdivided, small and medium-sized business services can be offered by our side. It is not necessarily an absolute, very monopolized business. It seems like a travel market is 80%, 90% for that family. I think I would rather have more The company that travels with the service is with us. This is a feeling of mine. We must go through that stage.
Moderator (Zhang Junyi): Because of the time, everyone said a word about their future expectations and blessings.
Wang Xiaolin: Today's forum talks about travel. My expectation for my company is that we provide good hardware for all travel service providers. That is the car itself. Let your business model be successful and give it to your users. Good experience.
Yang Xueliang: I talked about the mission of Cao Cao. It is to create a low-carbon, healthy and shared human-vehicle living circle and provide more convenient, smarter and more humane services.
Wang Chunfeng: The more open and growing, the new energy of BAIC, and the enjoyment of science and technology are willing to develop together with the industry and work together for mutual prosperity.
Yan Daoyuan: There must be a trillion market capitalization company in the travel industry. It will definitely appear in China. Whether this company is easy to open or not, Yikai is willing to make its own efforts here.
First Viet Nam: If we bless ourselves, I hope Xinte will survive in the car-making forces. We hope to pragmatically push our vehicles to the market, get market recognition, and do more exploration and efforts for this industry. Thank you.
Mei Songlin: Helping to move the travel industry, escort.
Wang Fengbin: September welcome everyone to participate in the future travel conference.
Moderator (Zhang Junyi): Yes, thank you, thank you for your attention.