According to "Nihon Keizai Shimbun" reported on May 29, Nissan plans to reduce its North American production capacity by 20% to ensure stable profits. With the increase in discounts and bulk sales, Nissan has weakened the world's second-largest car in the United States. Market profitability.
It is reported that Nissan has begun to reduce the production capacity of two plants in the United States and three plants in Mexico, but the production line will not be completely discontinued, and all employees will remain. Nissan Motors, including the best-selling Rogue SUV, and Altima (US version), 2017 Fiscal year production fell by 9.2% in the United States.
Earlier this month, Nissan reiterated that it plans to shift its North American market strategy from focusing on substantial growth to a model of continuous profitability. Nissan has been reducing factory capacity so that dealers can sell backlogs of inventory. Since 2010, the company has been operating in North America. Car sales have roughly doubled to about 1.6 million vehicles, accounting for about 10% of the US automotive market share, but this performance is also based on substantial discounts.